GM not going to do ads on Facebook? Well, GM's about to get a reminder that Facebook ultimately controls what all those GM fans see from its "free" page on Facebook. The newsfeed giveth; the newsfeed can taketh away. And if it doesn't giveth as much as you want, then you can do promoted posts.
Do you see the Promoted Posts option on your Facebook brand pages?
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- marketing on facebook is counterintuitive......the more ads people see the less likely the are to stick around.......good luck with that zuckMay 25, 2012
- To several people's points, for long-term usage, Facebook doesn't want the site to feel all marketing like but as people followed these pages, people are seeing a post here and a post there already, so another one over the course of say a month shouldn't really be notable (although it may increase 'unlikes').
I'm intrigued to understand how frequency, scale end up playing into this and what limits are put in place.May 25, 2012
- +Trevor Sharp I agree. FB would be great with contextual keyword targeting. How much better could it be if users posting about a music festival could see highly relevant ads for wellies or tents, rather than ads based on ever-aging profile data.May 25, 2012
- It will be much better. You'll see it here first when Google incorporates their knowledge graph into google+. That's my guess for the white space that said there is a plan for.May 25, 2012
- Hmmm, then facebook would not be very social.May 25, 2012
- that would be awesome. Can't think of a better usage for the space, given how much its improved their search experience.May 27, 2012