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Word-of-mouth recommendations and reviews, either from someone they know or a stranger’s opinions online, are the most trusted sources of information for buying decisions, according to the latest Niel...
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Makes Big Data semantic extraction / analytic insights and sentiment analysis that much more and increasingly critical to brand managers.
+M Edward Borasky Not so difficult to mine anymore. Plenty of computational linguistic tools have been developed in the past 10 years such as semantic categorization, entity extraction, sentiment scoring, ...
Hahaha, don't people know how marketing works? "Oh, look, people trust online reviews. Get out there and start reviewing stuff." {shakes head}
The algorithms are a real a pain to program in python but they are available and fairly reliable.
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