How long before comparison ads are the norm for most products & services?
Once against paid inclusion, this seems to be now effectively happening in three Google search products: hotel, flight and financial products.
Google "Comparison" Units Get New Look; Change Highlights Paid Inclusion In Some Vertical Search Areas
Google has had what it has called “comparison ads” for some time, but these comparison units are getting a new look in Google’s search results beginning today. Google hopes the change will better expl...