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Lessons I've learned about Google+ watching reactions to my post about brand pages getting wiped out.

1) I've never, ever seen a place that's more pro-Google than this. Consider that usually, I'm having to defend myself as not being a Google fanboy, I've found a home where apparently, some people seem to think I chant "Death To Google" in my spare time. Twitter, Facebook are far, far more balanced. And if I write something that might seem "anti-Twitter" on Twitter or "anti-Facebook" on Facebook, the reactions are far more balanced.

2) However things are growing, the activity is clearly not as much on Twitter. I did four posts about the brand issue today, one in the morning, then three fairly close to each other in the afternoon (all times Hawaiian). This caused a reaction among some that I'm all obsessed with the issue, flooding their streams, all I talk about, whatever. On Twitter, these would hardly be noticed by most people, who seem to have streams filled with information. Here, clearly it's an annoyance to share more than one subject item.

3) Related to the above, on Twitter it is uncommon to share different links close together on a common subject. Here, as I said, it seems to be an annoyance. I'd wish that there was a way to have more than one link to a story. But if I were to wish that, it would probably be taking as an unfair criticism that Google+ isn't perfect, and therefor I must hate Google.

4) While getting instant feedback is nice, some of the comments are of so poor quality that it reminds me why I often don't comment at places like Hacker News or Slashdot. There I often find people want to argue back off the cuff without having actually read anything I've written or ignore things that I've documented. I love comments. I don't love uninformed knee jerk reactions. Does anyone?

5) A profanity filter would be welcome. There's only so many times someone can tell you to f-off that you begin to feel the community of a place isn't that much of a friendly community.

6) Turning off comments would be nice. Because you know, at some point you've said all you want to say, responded to all you can respond to, and having them keep running and running just feels like unnecessary work. CORRECTION: As noted in the comments, I've entirely missed this is possible. Excellent. Good thing I didn't turn them off here.

7) That some people seem unable to grasp the concept that a company actually likes to get criticism, that a smart company grows from it. I have written far more indepth criticisms of Google in my years of covering them than pointing out the relatively minor issue of their brand problem today. I've had Googlers themselves thank me for it, Some because they agree, and it gives them the ability to push ahead for change. Some because they don't agree, but they appreciate that I took the time to explain an issue, why it's an issue and clearly care enough to want it to change.

The experience has led me to think that ironically, Google+ is perhaps the worse place to talk about issues with Google. The posts people seem to like are "Hey, check out today's cool logo" or nice pictures or cheerleading for Google+.

I think that's kind of sad, especially when there are so many people who actually work for Google who read what's on Google+. Today's experience has just given me a personal chilling effect that I have never, ever felt with Twitter or Facebook. And I'd have never, ever expected that to be the case with a Google social network.

Finally, unless you really have to be profane (and I like to swear as much as anyone), don't. And you know, in general if I think someone is so full of it when they post something, I generally don't bother to comment at all. If I do, I'll usually do something more substantial to explain why. And the comments I've seen on critical pieces I've posted or other have would be 1000% better if that were more common.
Jason Massengale's profile photoSteve Thomas's profile photoSteve Masters's profile photoDanny Sullivan's profile photo
Buzz was even more biased. Google+ is a least diluted a bit.
I bet there are some pretty p'd off brands out there today. I read one was in more than 110,000 circles.

Overall rating
As a journalist you always need an exit plan..
I take it you've typed monster-posts before and had them disappear when you click post? I'm pleasantly surprised how rarely that's happened to me here. Thx to Chrome and G+ in combo, no doubt.
I'd enjoy the platform google+ is built on regardless of who developed it. Just my 2 cents.
That being said, I feel I must offer the disclaimer that I'm using it not specifically as a Brand interest, as it seems your target audience is doing.
This is my first "read it as he writes it" post on G+. Entertaining
If I may, and I mean this with all due respect Danny, I think the push back you got was because unlike 99.9% of what you write, your reflections on Google+ and brands seemed (IMHO) to lack the objectivity that you are so well known and loved for. I don't think that the push-back was due to point 1, unquestioning Google+ fan boys (and a girl or two).
+Danny Sullivan Google publicly told companies not to do something and then slapped them in the hands for doing it anyways and then you and MG complained about it today... Brands should have been released the moment it was in field testing but oh well. Also you can right click on the post for issue number 6.
+Robert Wallis I defer to you sir.

Seriously though, I've been seeing that a lot. Loads of people seem to be completely unaware of that little arrow up top.
Hey Danny! This is a free country. There is freedom of speech here. So shut you mouth. We don't need to hear your anti-Google rhetoric. This is the most welcoming and open social network site in the world, and if you don't like it, you can leave.
(Sarcasm for those who think I'm mad)
I'm one of those who isn't loving* G+ because it's a Google product, but because it's a terrific platform which offers lots of opportunities: for bloggers, businesses, individuals, photo sharing, etc. etc. etc.

* Though there are some issues Google needs to resolve.
+Danny Sullivan, people reactions to your earlier posts reminds me of my newsnet days. Not much seems to have really changed. Most often, a couple of guys flaming red and blue nearly hijacking the entire thread leaving a whole lot people confused and unhappy at the end of the day. In the bargain, real topic gets sacrificed.
Good sir, there's a difference between being balanced and weighing more on negatives (or being a kill-joy or troll). The reason you get positive Google reactions is because you're negative about Google here. Consider what would happen if you weren't always negative about Google here and you'll see that some would still disagree with you.

Note though that being objective doesn't mean that you always have to weigh heavily on the negatives if you only find a few faults to something. It's like pointing out a dot in a white page when you miss that the white page is a lot larger than the dot.

The reason people are pro-Google here is mostly because when you post negative opinion or observations, people will try to counter that with positive opinion. Do the reverse and the converse will happen -- sing praises to Google here and haters will start posting.

I respect that you're doing this as an observer and journalist but being negative or "balanced" as however you want to call it is tantamount to trolling in the newsgroup days. And as a veteran from those days I can say trolls beget zealots and then fallout always ends in silence.
+Thomas Morffew Thanks so much for pointing that out

+Reuben Conceicao You almost had me.

+Christopher Carr f-off :) Seriously, I'm not a prude. But when it comes to profanity, for many people, it's simply a crutch for not having anything intelligent to say. For another, some people simply don't like it. So I think it's just considerate to use it sparingly.
1) is very true. Why should Google opponents come here? At the same time FB opponents needs to be in FB just because all their contacts are there. This will happen (or not) with G+ soon as well and you'll see much more people on your side ;-)
You could close comments on every post. Then I guess you would just be, er, advertising.
Danny great insights and I completely agree with the 1st paragraph on point 7 - I personally think that Google seriously appreciates genuine feedback which yours was.
NP. You can use it to moderate comments as well..... ;)
+Danny Sullivan
4) While getting instant feedback is nice, some of the comments are of so poor quality that it reminds me why I often don't comment at places like Hacker News or Slashdot. There I often find people want to argue back off the cuff without having actually read anything I've written or ignore things that I've documented. I love comments. I don't love uninformed knee jerk reactions. Does anyone?

Users don't read, they scan text.
As for the Brands on Google thing, I like (love) the fact that this place is about PEOPLE not BRANDS. So much so that whenever I get circled by a brand, I not only block them, but I report and block them. Seriously, I don't want people selling me stuff, promoting their products, etc.
How coincidental ! I was just thinking the same thought about Google being the most common subject here and then I read your post. I suppose it's because Google+ is still so new to us. Thanks for the helpful advice :)
The backlash you're getting +Danny Sullivan is ridiculous. I'm so much of a Google fanboy that people frequently ask me if I work for Google.

I'm confident that the backlash you're getting isn't from the people that matter at Google. They clearly want the type of feedback you're providing and many of us fully agree with you. You were right on with this post:

It sounds like you just wanted to rant a little (which is understandable). Please continue to be critical of Google on G+. They need and want to hear it.
Cool web sites, free tee shirts. What's not to like?
"Here, clearly it's an annoyance to share more than one subject item."
I think you have touched on a key point there Danny. I check this account daily now and am seeing some people posting lots of items. The problem with Google+ is it looks like Facebook (ie, large posts) but it is being used like Twitter (ie, lots of posts through the day).

Consequently, you get to see a lot of posts by the same person filling your stream, and that is very quickly going to become an issue.
Also, while I'd honestly love to see some of the reaction to this post, I don't have time for it. I'm supposed to be on vacation. The entire brand things came out of the blue, I had some time and posted my thoughts, which erupted far more than I thought. I've been diligently trying to respond to those comments. I simple will not have the time to do the same here. Nor do I have time to respond to the inevitable attempt to insert further comments about the brand thing here.

If you've really got to comment, well, you can always do your own post.