To me, Google saying in a long interview about Google+ that everything is just fine falls apart when it says it doesn't want to talk about users. Why? Because Google itself used to make a big deal of talking about them a lot to prove that it was growing. Radio silence on that issue makes it sound like something has gone south.
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- There is a huge differenceand between 30 million G+ active users who post and comment regularly and 3.5 million G+ sign-ups who ticked Nissan and then never opened G+ again. It's analogous to 3.5 million drivers going past a Nissan highway hoarding. They aren't engaging with Nissan. They simply drive past it. You must be careful how you interpret these huge numbers. They are not as glamorous as they may appear to be when you sit down and take off the rose-tinted geeky spectacles and think in terms of any business benefit that Nissan may receive from so many ticked boxes. Unbiased published survey results for the effectiveness of having social media followers suggest that it is better to use your advertising dollars elsewhere.Oct 9, 2014
- , you're preaching to the choir in my case. I have upward of 20,000 followers despite being an ugly, opinionated, frequently irrational asshole who writes SF. If all of those 20,000 have bought my book, I'll eat my phone.
I know damn well that marketing online is a waste of time. I make a half-assed effort of it anyway because my publisher hasn't figured that out yet, and I have contractual obligations to discharge.Oct 9, 2014
- http://goo.gl/2A6JH6) has been seen nearly 80K times in the last few days ... oh, wait, this (http://goo.gl/Kk3Qdg) has been seen 180K times ...Of course. That's why it's so interesting to see that Nissan (USA) has also 10 million followers on Facebook, 421K followers on Twitter and 29K subscribers for their Youtube channel. An average number of nearly 1,000 +1s per post in the last four weeks is also pretty good. This post, for example (
You know, marketing speech, stuff like "branding" and "creating Touch Points" and "your message" ...
And no, you don't spend "Advertising Dollars" on Social Media. You spend Advertising Dollars on advertising.Oct 9, 2014
- wrote: "I know damn well that marketing online is a waste of time"
I think you may mean that for you marketing online is a waste of time. You have the wrong attitude for it. Or as a great marketer once said: "Whether you think you can, or think you can't, you are probably right".
You have this idea that because you dislike brands, everyone must. And yet look at your life. Your phone, is it brand or generic? How about the shoes you are wearing or wore last? Your jeans?
Why do you buy those brands when generic crap is cheaper? Because the entire meaning of a brand is that you know what you are getting. You have minimum expectations for the quality that brand will allow to carry their name.
You trust brands.
Now me, I'm a full-time professional at online marketing, so I know damn well it works. Its not even that difficult, provided you have a decent product in the first place. Not only does marketing online work, it works bigger and better than any other form of marketing (TV, Radio, Print, Networking) provided you know how to use each of those media.
The entire point is to understand the difference between marketing, and advertising. Marketing is what makes someone who reckons they hate brands have a house full of them, and not even notice.Oct 9, 2014
- UFF !!! One more of those post where comments are Goldmine. When I saw 96 comments and last one wasgot the feeling that it's a jackpot. Great point about marketing online.
My personal reaction to what Danny have shared is: Very happy that Google didn't gave the numbers.
Do you know that you have been the most brilliant comment-maker from long time now? You always have the facts for what you are saying, always brilliant and have the right sense of humor at the right time.
You were brutal but honest. I am following you from now on.Oct 9, 2014
- I honestly don't like much about Facebook, however a large portion of my private life connections are there... thus I participate. Google+ has a large number of professionals I am interested in learning from and engaging with, thus I am there, here. Simple as that.Oct 14, 2014