A TV ad advertising a search engine is a contradiction in itself... Advertising a social network, like MSN, Facebook or G+ makes more sense... But maybe it's just me. I somehow feel the same about IE9. Two products I have grown to not care very much for.
+Aly Terry, I am guessing you read or watched that recent commencement speech that is going around. It had YOLO in it. And I too didn't know what it stood for until reading the transcript of that speech.