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Daily deal offers are great, but do they build loyalty? Google hopes a new "Offers Reward" program will do that for the Google Offers its has, with rewards for those who come back for more.
Google has for a long time been looking for ways to connect the dots between online ads and offline transactions, where most conversions take place, to provide marketers with a more complete picture o...
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5 comments
 
This is uncharted waters (or at least I've personally never seen this type of groupon-esque meets rewards)
I hope it takes off, pretty neat idea.
 
I have client that's doing a Google deal. I have mixed feelings about it building repeat traffic for his store. I'm waiting to see the results.
 
mixed feelings? repeat traffic = mucho bueno no?
 
that's what I'm waiting to see if we get repeat traffic
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