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The second of our three part series of the impact of Google's Panda Update, two years later.
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Barrie Moran's profile photoRussell Matson's profile photoLara Moreton's profile photoTrue Vision Technologies's profile photo
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"If you were destroyed by the update, it means you never quite got it, but instead were leveraging a loophole... one that has now been closed and FIXED."

I think a larger problem is focusing on SEO-driven publishing instead of content- or audience-driven publishing. When a change in a search algorithm comes along, it's as if you'd studied to pass a multiple-choice test and the professor has switched to a blue-book essay exam.

Even the best or worst site may have fluctuating fortunes with search engines, but it's probably worth remembering that search engines want to deliver good results to their users--and they're likely to get better at doing so over time.
 
Couldn't agree more with +Durant Imboden and +Steven Mautone here. Creating great content for people should always be the primary driver -- SEO is really about making sure search engines can TELL that it's great content.

That can be a challenge.... but it's worth investing in content, because search engines will continue to close loopholes and improve the relevance and quality of the results they return to their users. Creating compelling, user focused content is a win-win, because you not only give people what they want, you also align your business with what search engines are (have always been) trying to achieve.

It's not quick, and it's not easy... but it is necessary if your goal is to build a sustainable online presence. It's the only real way you can future proof your SEO, because when push comes to shove great content is what everyone is looking for.
 
I agree with all of the comments. However, it is still frustrating (sometimes) when you see the games still being played. The latest is in my niche. For example, when searching "Kentucky Car Insurance Rates," the 5,6,8,9 and 10 spots on page 1 are seemingly reputable sites that have been hacked with a link. Most don't even know it and of course the sites have nothing to do with what the person searching wants to see.   https://www.google.com/search?hl=en&biw=1366&bih=643&noj=1&sclient=psy-ab&q=kentucky+car+insurance+rates&oq=kentucky+car+insurance+rates&gs_l=serp.12..0i30j0i8i30l2.6936.9103.1.10736.8.8.0.0.0.0.129.559.7j1.8.0.les%3B..0.0...1c.1.4.serp.AqxFwB792Cc
 
+Jim Lodico Actually, Kentucky is not a state that I personally attempt to get traffic from. But you could substitute many other states for Kentucky, or "auto" for "car" and many other combinations and you will see the same pattern.

And yes, in almost every case (I have contacted a few of them in my states) the Webmaster has no idea what or how it happened.
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