The customer journey is comprised of a thousand moments. Brands can have an impact on all these different moments that matter. Here’s how brands such as Coca-Cola, Nordstroms, Delta, and Papa John's have done it.
When people have a need, they often turn to search engines first. While people continue to click on the top search result more often than not, they are also looking at more search result listings, but for less time than in past years. So how can brands quickly gain more attention from users?
Google's John Mueller has announced that Google will cease showing author profile images and Google+ circle counts in desktop and mobile search results. This global change will roll out over the next few days.
Search ad revenues continued to rise in 2013. The record-breaking revenues last year totaled $18.4 billion, accounting for 43 percent of all Internet ad revenue, according to the Interactive Advertising Bureau (IAB).
Search ad revenues continued to rise in 2013. The record-breaking revenues last year totaled $18.4 billion, accounting for 43 percent of all Internet revenue, compared to $16.9 billion and 46 percent in 2012, according to the latest IAB report.