My blog is recognized as the #1 marketing blog in the world by HubSpot, is featured in the AdAge Power 150 list as well as Canada’s Top 50 Marketing Blogs, and has been twice voted Top 10 Social Media Blog by Social Media Examiner.
I’ve delivered results for some of the biggest companies in technology, digital and consumer, including RIM, British Telecom, Orange, Microsoft Canada, IBM, Ford Canada, FedEX, Scotiabank, Vodafone, Dell and LG Electronics.
I’ve spoken at TEDx and am regularly quoted in publications and news media, including Marketing Magazine, Canadian Marketing Association, Toronto Star, CTV News, Fast Company and City News Toronto.Interested in how the human psyche works and what that means for marketers and businesses? Does emotion and logic define who and what influences a person?
Let's find out.
- University of EdinburghEnglish, 1986 - 1989
Medicare has a mental-illness gap. It’s time to close it
Imagine if one of the provinces – Alberta, Ontario, B.C., take your pick – decided that cancer was no longer covered by medicare. Suddenly,
9 simple SEO and linkbuilding tips that work wonders!
Is Google sending lots of traffic your way, or could your website do with an SEO boost? These simple search engine optimisation and link bui
by Rich Becker: Has The Age Of Facebook Debates Come To A Close?
Words, Concepts, Strategies from Rich Becker
The Automation/Engagement Approach to Social Media Strategy
Effective social media marketing involves a two-pronged approach: Smart businesses put both automation and engagement to work to connect wit
The Customer Journey to Online Purchase – Think with Google
The Customer Journey to Online Purchase: an interactive infographic that explores typical customer behavior to improve marketing programs.
Expand Your Business by Attracting a New Demographic
Whether you want to attract a new audience or expand the one you have, these ideas can help you find new ways to get and keep the customers
The Pros Weigh In: The Best Books for the Marketer on Your List
One Christmas when I was a kid, I remember really, really, really wanting a Tony the Pony. If you’re younger than I am, you may not remember
My 30-Day Blogging Challenge: The Importance of Syndicated Content
I made it! My binge blogging challenge is complete—this post is the final one in my 30-day challenge. You can read about why I decided to bi
How Mobile is Disrupting Traditional Loyalty Programs
How Mobile is Disrupting Traditional Loyalty Programs. Businesses are being rewarded for existing front and center on their consumer's mobil
Is It Time to Abandon Facebook for Business Advertising?
With its continuing shift away from business benefits, Facebook may no longer be a good match for you and your online advertising. Could the
The Future Of Email Delivery Is NOW | Become The Jedi of Your Niche
Return to the Email Jedi Table of Contents. In the very early days of Google, one of the founders of the magazine WIRED, asked a very young
10 Digital Marketing Blogs You Need to Follow - Blogging Tips
There’s already an abundance of marketing sources on the internet. It can seem at times like everyone wants to tell you how to approach onli
Eye Tracking in 2014: How Users View and Interact with Today's Google SERPs
With Google's SERPs regularly testing new features, the team at Mediative decided it was time to figure out how the "Golden Triangle" has ch
Study: Big Companies Lag at Blogging, Social Media - Sword and the Script
Based on this study of Fortune 500 companies, the effective use of blogs or social media is tepid and has a long way to go.
Happy Thanksgiving from Morning Rain Publishing and Congratulations to O...
Morning Rain Publishing isn’t harvesting corn, or beans, or squash, but we have grown tremendously over the past year and have much to be th
The Death Of The Search Engine – The Birth Of Personalized Digital Assis...
The Days Of Googling Everything Will Soon Be Gone —Replaced By A Digital Assistant That Delivers Only What You Need To See, When BEFORE You
SMAC! Sock Monkeys Against Cancer Partners with Leukemia & Lymphoma ...
NoMo the SMAC! monkey is ready to help SMAC! blood cancers with the Leukemia and Lymphoma Society's (LLS) Team in Training Program (TNT) in