The definition of "actually work"
So this post popped up in my Facebook feed, about "11 examples of Facebook ads that actually work (and why)".https://www.facebook.com/guy/posts/936298953089074
So I click over to the HubSpot post it links to, to gain the insights that clearly await.http://blog.hubspot.com/blog/tabid/6307/bid/33319/10-Examples-of-Facebook-Ads-That-Actually-Work-And-Why.aspx
Do you think I find examples of Facebook ads that "actually work"? If you were like me and thought "actually work" meant driving brand goals, and seeing the results of that, then you'd be disappointed.
If you thought "actually work" meant they followed Facebook's best practices, then you'd be in luck, because that's what the post shares.
So, no results but good design = "actually work" these days.
Until you learn that the HubSpot post was "originally published in June 2012 and has been updated for freshness, accuracy, and comprehensiveness."
Oh, well, that's good then. Does that mean "actually work" meant something different in 2012 than it does three years later?
Personally I would love to see the 2015 definition of "actually work" mean ROI, lead gen, bottom line impact, and profit from increased brand awareness and Facebook ad goals.
Is that asking too much?