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Danny Brown
Works at Ontario Lottery and Gaming Corporation
Attended University of Edinburgh
Lives in Burlington, ON
14,623 followers|791,884 views


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I'm surprised we got as much as 25%.... ;-)

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The annual sabre rattling has begun around social media and "come to Jesus" moments. Which is why this retort from +Doug Haslam nails it.
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Nice post, Doug. Plenty of people have foreseen Facebook's move (and Twitter, and G+, eventually) for some time now. And plenty of sane people have been calling out the engagement myth--even from the beginning of #SM. Even more important, for years now we've seen study after study show that no, people really don't want to "engage" with your brand. It's annoying that so many of the big names in social media fostered this stupidity for so long. Now, the comeuppance...

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Heard this on the radio.
Have him in circles
14,623 people

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Here’s the thing – if you’re not already a “context marketer”, you need to ask yourself what kind of marketer you’ve been so far.

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Consistent action validates and clarifies. Grandiose is merely its noisy neighbour.
Hindsight is easy; current thinking based on hindsight, just as easy. Grandiose is the easiest of all, because it validates hindsight with a moment of clarity. Except it doesn’t.
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180 PR pros, students, and +Kent State University alumnis, and this happened. Thank you, Kent U. :)

#klout   #influence  

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Sponsored by the Akon Area Public Relations Society of America and the Kent State PRSSA Chapter (student), the recent You Too 2014 Social Media Conference hosted PR professionals, alumnis and students from across the state. This presentation from my keynote looks at where I see the future of PR, and how it merges with its brethren marketing and advertising.

#youtoo2014   #pr   #prsa  
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Wow, that's funny. What do you suppose the dog got caught doing...probably some bitch.
Have him in circles
14,623 people
Marketer. Author. Speaker. Technologist.
Marketing, influence marketing, social media, analytics, data intelligence, content marketing.
  • Ontario Lottery and Gaming Corporation
    Manager, Social Engagement and Insights, iGaming, 2013 - present
    Identify the development and execution of iGaming's social media annual and long range plan. Translate customer insights into actions by working with the Customer Experience group to enhance customer experience.
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Burlington, ON
Contributor to
Marketer. Author. Speaker. Technologist.
Manager, Social Engagement and Insights, iGaming, Ontario Lottery and Gaming Corporation (OLG).

Award-winning marketer and blogger. Co-author of nfluence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing, described as "the book that will change the way we do business today". Author of The Parables of Business.

My blog is recognized as the #1 marketing blog in the world by HubSpot, is featured in the AdAge Power 150 list as well as Canada’s Top 50 Marketing Blogs, and has been twice voted Top 10 Social Media Blog by Social Media Examiner.

I’ve delivered results for some of the biggest companies in technology, digital and consumer, including RIM, British Telecom, Orange, Microsoft Canada, IBM, Ford Canada, FedEX, Scotiabank, Vodafone, Dell and LG Electronics.

I’ve spoken at TEDx and am regularly quoted in publications and news media, including Marketing Magazine, Canadian Marketing Association, Toronto Star, CTV News, Fast Company and City News Toronto.

Interested in how the human psyche works and what that means for marketers and businesses? Does emotion and logic define who and what influences a person?

Let's find out.
Bragging rights
Co-author of "Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing", available now through Que/Pearson.
  • University of Edinburgh
    English, 1986 - 1989
Basic Information
Danny Brown's +1's are the things they like, agree with, or want to recommend.
Nimble Everywhere Launch – Nimble Chrome Extension and Widget 2.0

"Nimble" as a verb Nimble has a lot to tell (and show) today. Over the past few months, we've added significant new features with a focus on

LinkedIn Blocks API Access to Gagein - Is LinkedIn Running Scared?

Interesting - just got this email. Seems LinkedIn is running a little scared of Gagein.--------------Hi Danny,I want to share some breaking

Canadian consumers lead world in online engagement: ComScore | Marketing...

Canadian internet users continue to lead the pack in sites visits and time spent online, according to ComScore's 2014 Canada Digital Future

6 Ways to Accurately Measure Your Social Media ROI

Think determining your social media ROI is hard? It's not, if you know what you should be measuring.

Cover Reveal: Stillwart and the Southern Fairies

On April 3rd, the first Fairly Stillwart Chronicle, Stillwart and the Southern Fairies will be released by Morning Rain Publishing and we're

THIS Is How You Do Brand Storytelling

Award-Winning Social Media Marketing and Influence Marketing Blog

Analytics Are Not the Same as Insights

Take a look around the web – especially on social networks – and you’ll see a lot of people and brands complaining about their marketing res

The Fallacy of the Democratization of Influence

When we currently think of influence, we probably think of social scoring platforms like Klout, Kred and PeerIndex. These are the early adop

Real-Time Marketing or Data Driven Marketing?

When I was a teen, back in the 80's - yes, I'm old - there was this bakery just off my local high street.It was a family-owned bakery, and h

Yesterday Mortality Caught Up With Me

A look at how age can catch up with us, and make us face mortality.

Social Media Intelligence Isn’t Exclusive to Interaction and Participation

There are many ways to be active on social media, without being “truly active”. Your own implementation will be defined by your goals, resou

My Soul On a Plate for 99 Cents

Nancy Beattie’s short story and poetry compilation will be released by MRP in April – just in time for National Poetry Month.

Morning Rain Publishing

Helping Canadian authors grow.

Your Content Isn’t As Great As You Think It Is

You are reading GREAT CONTENT! I bet you will agree. Will you share it? I bet you won't. Will you comment? I bet you won't. But I thought th

Few Far Fallen by William Carson is Ready to Launch!

On March 6th, 2014, “Few Far Fallen – Book One of the Rone Cycle” by William Carson will be available on the Morning Rain Publishing website

Ford adds BlackBerry QNX, ditches Microsoft for Sync: Sources | Toronto ...

Ford will base the next-generation Sync system on BlackBerry Ltd.’s QNX and no longer use Microsoft Corp.’s Windows

The Business of Helping Authors Grow

Successful people, whether they are athletes, artists, or authors, make things look easy. That’s their job. Finding affordable cover designe

Content Marketing Platform: Get Higher Conversion Rates | Readz

Is your content mobile friendly? Create and market content that works on any device, without coding! White papers magazines, annual reports.