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Danny Brown
Works at Ontario Lottery and Gaming Corporation
Attended University of Edinburgh
Lives in Burlington, ON
14,660 followers|794,510 views
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probably =)

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If you like short stories and poems about the darker side of humanity, this looks right up your street. The latest from +Morning Rain Publishing 
Morning Rain Publishing is proud to announce the publication of Broken, by Nancy Beattie. From its deepest, darkest secrets to its uplifting vitality, life balances with a fragility that is delicately captured in this short story and poem compilation.
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Here’s the thing – if you’re not already a “context marketer”, you need to ask yourself what kind of marketer you’ve been so far.
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Consistent action validates and clarifies. Grandiose is merely its noisy neighbour.
Hindsight is easy; current thinking based on hindsight, just as easy. Grandiose is the easiest of all, because it validates hindsight with a moment of clarity. Except it doesn’t.
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180 PR pros, students, and +Kent State University alumnis, and this happened. Thank you, Kent U. :)

#klout   #influence  
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These six metrics offer just some of the immediate ways you can measure how successfully your social media goals were met. There are more still, including monitoring tools and more defined analytics. Which ones you use will  depend on the goals you’ve set and how you define success.

#socialmedia #roi  
Think determining your social media ROI is hard? It's not, if you know what you should be measuring.
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I'm surprised we got as much as 25%.... ;-)
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+Tony Balthazar We can but hope, Tony. We can but hope.
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I think he's speaking more to the people who are collecting dots they don't need. Dot hoarders, so to speak. You don't need every dot to get insights. That's silly. You just need the dots that inform enough of the picture to see what it is.

It's not "reap what you sow," it's "use what you have reaped from what you have sowed."



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The annual sabre rattling has begun around social media and "come to Jesus" moments. Which is why this retort from +Doug Haslam nails it.

http://doughaslam.com/2014/04/14/the-social-media-backlash-is-here/
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Nice post, Doug. Plenty of people have foreseen Facebook's move (and Twitter, and G+, eventually) for some time now. And plenty of sane people have been calling out the engagement myth--even from the beginning of #SM. Even more important, for years now we've seen study after study show that no, people really don't want to "engage" with your brand. It's annoying that so many of the big names in social media fostered this stupidity for so long. Now, the comeuppance...

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In his circles
236 people
Have him in circles
14,660 people
Donna Lehman's profile photo
Work
Occupation
Marketer. Author. Speaker. Technologist.
Skills
Marketing, influence marketing, social media, analytics, data intelligence, content marketing.
Employment
  • Ontario Lottery and Gaming Corporation
    Manager, Social Engagement and Insights, iGaming, 2013 - present
    Identify the development and execution of iGaming's social media annual and long range plan. Translate customer insights into actions by working with the Customer Experience group to enhance customer experience.
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Burlington, ON
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Marketer. Author. Speaker. Technologist.
Introduction
Manager, Social Engagement and Insights, iGaming, Ontario Lottery and Gaming Corporation (OLG).

Award-winning marketer and blogger. Co-author of nfluence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing, described as "the book that will change the way we do business today". Author of The Parables of Business.

My blog is recognized as the #1 marketing blog in the world by HubSpot, is featured in the AdAge Power 150 list as well as Canada’s Top 50 Marketing Blogs, and has been twice voted Top 10 Social Media Blog by Social Media Examiner.

I’ve delivered results for some of the biggest companies in technology, digital and consumer, including RIM, British Telecom, Orange, Microsoft Canada, IBM, Ford Canada, FedEX, Scotiabank, Vodafone, Dell and LG Electronics.

I’ve spoken at TEDx and am regularly quoted in publications and news media, including Marketing Magazine, Canadian Marketing Association, Toronto Star, CTV News, Fast Company and City News Toronto.

Interested in how the human psyche works and what that means for marketers and businesses? Does emotion and logic define who and what influences a person?

Let's find out.
Bragging rights
Co-author of "Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing", available now through Que/Pearson. http://amzn.to/RjnEGx
Education
  • University of Edinburgh
    English, 1986 - 1989
Basic Information
Gender
Male
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Married
Danny Brown's +1's are the things they like, agree with, or want to recommend.
Why You Are a Complete Idiot If You Don’t Google Yourself | Neuromarketing
www.neurosciencemarketing.com

The other day, I read a story at Fast Company titled Why You Should Google Yourself And Not Feel Guilty About It. I agreed with the reasonin

It's Here - Broken by Nancy Beattie is Available to Buy!
morningrainpublishing.com

Morning Rain Publishing is proud to announce the publication of Broken, by Nancy Beattie. From its deepest, darkest secrets to its uplifting

Nimble Everywhere Launch – Nimble Chrome Extension and Widget 2.0
www.nimble.com

"Nimble" as a verb Nimble has a lot to tell (and show) today. Over the past few months, we've added significant new features with a focus on

LinkedIn Blocks API Access to Gagein - Is LinkedIn Running Scared?
www.linkedin.com

Interesting - just got this email. Seems LinkedIn is running a little scared of Gagein.--------------Hi Danny,I want to share some breaking

Canadian consumers lead world in online engagement: ComScore | Marketing...
www.marketingmag.ca

Canadian internet users continue to lead the pack in sites visits and time spent online, according to ComScore's 2014 Canada Digital Future

6 Ways to Accurately Measure Your Social Media ROI
www.americanexpress.com

Think determining your social media ROI is hard? It's not, if you know what you should be measuring.

Cover Reveal: Stillwart and the Southern Fairies
morningrainpublishing.com

On April 3rd, the first Fairly Stillwart Chronicle, Stillwart and the Southern Fairies will be released by Morning Rain Publishing and we're

THIS Is How You Do Brand Storytelling
dannybrown.me

Award-Winning Social Media Marketing and Influence Marketing Blog

Analytics Are Not the Same as Insights
www.linkedin.com

Take a look around the web – especially on social networks – and you’ll see a lot of people and brands complaining about their marketing res

The Fallacy of the Democratization of Influence
www.linkedin.com

When we currently think of influence, we probably think of social scoring platforms like Klout, Kred and PeerIndex. These are the early adop

Real-Time Marketing or Data Driven Marketing?
www.linkedin.com

When I was a teen, back in the 80's - yes, I'm old - there was this bakery just off my local high street.It was a family-owned bakery, and h

Yesterday Mortality Caught Up With Me
dannybrown.me

A look at how age can catch up with us, and make us face mortality.

Social Media Intelligence Isn’t Exclusive to Interaction and Participation
dannybrown.me

There are many ways to be active on social media, without being “truly active”. Your own implementation will be defined by your goals, resou

My Soul On a Plate for 99 Cents
morningrainpublishing.com

Nancy Beattie’s short story and poetry compilation will be released by MRP in April – just in time for National Poetry Month.

Morning Rain Publishing
plus.google.com

Helping Canadian authors grow.

Your Content Isn’t As Great As You Think It Is
bluestarstrategic.com

You are reading GREAT CONTENT! I bet you will agree. Will you share it? I bet you won't. Will you comment? I bet you won't. But I thought th

Few Far Fallen by William Carson is Ready to Launch!
morningrainpublishing.com

On March 6th, 2014, “Few Far Fallen – Book One of the Rone Cycle” by William Carson will be available on the Morning Rain Publishing website

Ford adds BlackBerry QNX, ditches Microsoft for Sync: Sources | Toronto ...
www.thestar.com

Ford will base the next-generation Sync system on BlackBerry Ltd.’s QNX and no longer use Microsoft Corp.’s Windows