Simple Social Media Strategy. - Share this with the Google+ doubters...
If your target audience is on Facebook, use Facebook.
If your target audience is on Twitter, use Twitter.
If your target audience is on Pinterest use Pinterest.
If your target audience is on Online, use Google+.
▶ Your customers will no doubt use search which prominently features Google+ posts (not Facebook or Twitter posts).
▶ If you want to utilise the upcoming interactive display ads known as +Post Ads you will need to be on Google+
▶ If you want to connect with your audience in new, exciting ways, try Hangouts or communities (with actual people in them) on Google+
▶ If you are tired of paying for exposure on Facebook, look into Google+
▶ If you want to Segment your posts based on audience types (customers, partners, colleagues etc) you know Google+ is the way to go
I didn't sign up to Google+ because i'm a marketer. I signed up because it's a damn good platform with so many great features. I don't get ads shoved down my throat and I have met some incredible people on here. It is only a matter of time before the rest of the world sees that. Don't you want to be ahead of that curve?