How's This For Irony...
The New Google Darling For Content Marketers – Online Audience Optimization
Google may have finally found the phrase to convince web marketers how to get traffic, the right way!
For well over a year, the online marketing community has been abuzz with phrases like 'social signals,' and 'engagement.'
As marketers have tried to adjust to update after update, constantly chasing coveted search engine rankings to get traffic, and praying for social “Likes” and “Shares, and even +1's, the new “Audience Optimization” might just be what marketers needed to hear to learn how to do their job right.
For years, Google has been telling marketers to produce great content.
And the fact of the matter is, if the cure for cancer were shared in a blog post, it would not and should not matter if the blogger put the title in H1 tags and all the subtitles in H2 tags, nor should it matter what the 'keyword density' of that post is.
In truth, even you really have the cure for cancer, that content is going to get seen, with or without Google.
That blog is going to get Liked, it's going to get “Shared”, the 'community,' is going to 'engage' with that blogger, through discussion on the blog, on the bloggers social media, wherever it is that they happen to find the content and feel compelled to engage with it.
Google isn't even a factor.
That's why great content is so important. And Google isn't.
As someone who creates content for a living, be it my own or for clients, I know how important it is to optimize that content for the audience that myself or my clients have, and the audience we want to attract.
And now that Google is on board, there is no excuse for dry, boring, keyword stuffed content. You are finally free to create the kind of content that engages your audiences and makes them want to “Like”, “Share,” and engage with you and the rest of the community you serve!
Ironically, when you create that kind of content, you don't even need Google.