Two years ago, +Will Turnage , +Ulla Kjarval , +Melissa Mcewen and Michael O'Dea  developed a prototype for a digital tool that would help small farmers sell every part of their animals to a wider audience. The result was Groupme.at, an online marketplace for the group buying of whole animals.

But they soon realized they had underestimated the complexities of butchering  and meat processing logistics, which eventually stopped their development of the tool.

Will's still convinced there are many ways to disrupt the meat industry through software. Perhaps it could be a subscription meat-of-the-month club. Or a custom ordering system for small-scale, local butcher shops. Got any ideas of your own? 
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