I work for the U.S. Fish and Wildlife Service (USFWS) as National Social Media Manager. I was an early adopter of social media with creative, engaging campaigns, and I've been recognized as: The 10 Most Generous Social Media Mavens by Fast Company, The 10 People to Follow on Twitter Working to Save the World on Mother Nature Network, and one of the 75 Environmentalists to follow by Mashable.
By tracking emerging trends and measuring impact, I consistently find the most effective ways to engage key stakeholders and audiences that want to learn more about wildlife in the US.
- U.S. Fish and Wildlife ServiceNational Social Media Manager, 2013 - present
- National Wildlife FederationSr. Manager of Social Strategy and Integration, 2011 - 2013Started all of NWF's social media accounts and ran them for 8 years. We used social media to determine where to allocate content resources and foster relationship building (over transactional interactions).
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