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Daniele Rossi
Lives in Toronto
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Daniele Rossi

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I like drawing my own cartoons and illustrations over searching through stock photos. Cartoons can be a great way to engage your audience with something a little different from the other posts out there and a little humour. #contentmarketing   #socialmedia  
My story about the time when I learned that everyone has the ability to learn how to draw. This comes in handy when you don't want to use stock photos.
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Daniele Rossi

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Last night I helped out at #DisruptHRTO  with the live streaming of the event over Periscope. I share the methods I took to ensure a smooth broadcast.
I’ve dabbled with Periscope and Meerkat with my o …
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Daniele Rossi

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Louis Armstrong's desert island discs as revealed by BBC Radio 4: http://www.bbc.co.uk/programmes/p009y1rb
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Daniele Rossi

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I'm going to give some of these a try. It's always good to have redundant backups in case one goes down.
We're looking at the top 10 secure Dropbox alternatives with local encryption. These alternatives to Dropbox keep your privacy intact.
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Daniele Rossi

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My book is now available on Google Play! If you #stutter  (or as they say in some parts of the world, #stammer), this book of survival tips and comics may be for you! Paper version available at https://www.etsy.com/listing/170422543/stuttering-is-cool-a-guide-to-stuttering
<p>Stuttering (also known as <i>stammering</i>, in some parts of the world) can feel awkward for the speaker, and people who stutter often feel that it is easier just to keep ...
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Daniele Rossi

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The next three pages of my social media moleskine from 2007 contain notes from Toronto’s first PodCamp, a #podcasting  and digital media conference, where sessions gave intros to what would become known as “search engine optimization” and a new term I learned back then, “digital footprint”.

First up, an informative session by the now Internet famous, best selling author, and CEO, +Julien Smith. At the time, Julien had a successful podcast and a Harry Potter forum. He also gave an interesting session on how to make Google index his sites to his favour.

I remember his opening sentence in his session was something along the lines of “Google understands English better than any of us”. If you can decode my chicken scratch, you can see that my main takeaways were the importance of using keywords in your posts and link text. After all, Google is a machine.

My learnings in SEO continued in a session by PodCamp co-founder, +Christopher Penn, who also made quite a name for himself in the digital marketing world. Like Julien, Chris was always a fountain of new learnings at PodCamp. His session recorded in my notes focused on tools useful for growing your podcast's audience (or blog – a lot about podcasting related to blogging as well).

Going through my notes, I remember that this was the time when I learned how simply posting something wasn’t enough. The web 2.0 world was all about being proactive and reaching out. For example, post your new episode across social networks to reach various audiences, make sure your name is prominent on your about us page, and make use of tools that help make your content accessible.

As you can see, the same rules still apply today.

I was already using WordPress by early 2007 but Chris’ session taught me how much more the platform had to offer in terms of SEO and plug-ins. This is why attending conferences provides a golden learning opportunity for your own projects in addition to professional or personal networking.

I want you to note the top left portion of the second graphic. PodCamp was a two-day conference. Chris’ session was on the first day. By the morning of the second day, there was buzz about the venue of people having registered their names (and their kids!) as a domain. Note the stuff about using the same names across social networks. This ties in to my last post about personal branding. Your domain name and user name on social networks is part of your branding. The same thing applies to the profile photo you use. Use the same one across networks and people will remember you (hat tip to Mitch Joel who talked about that in his session which I wrote about in my previous post).

The second graphic also contains notes from three other sessions. Unfortunately, I did not write down the names of the presenters so I don’t remember who they were. Though I think PodCamp co-founder, +Chris Brogan, might have led the last one since it talks about helping others which is his niche.

I learned about more useful digital tools such as Feedburner (like a vanity url for rss feeds - instead of having to ask your listeners to change their feeds in their pod catchers, all you have to do is update Feedburner), StumbleUpon (it's amazing how much inbound traffic I still get today from StumbleUpon!), and how podcasting can be useful in the business/corporate world. It’s a pity my workplace at the time wasn’t comfortable with the idea of social media.

Back to the third session in the 2nd graphic; note the overall theme of your audience being part of your content. After all these years, I still see many podcasters, brands, and organizations forgetting this in all of their digital communications. What sets podcasters apart from regular radio is the relationships that can be built through podcasts. As long as the host is approachable and genuinely interested in involving their listeners.

#socialmedia   #podcastingtips   #socialmediatips   #brandingtips  
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The History of Social Media in a Moleskine!

I started a tumblog where I'll scan and post each page from a Moleskine notebook I’ve used to take notes at social and digital media conferences since 2007. I'll also offer a brief commentary looking back from today’s perspective.

These these pages offer a glimpse into the history of social media and the tools as we knew them then. At least since 2007. This was a time when Twitter and Facebook were brand new. Digital social media, a.k.a. “web 2.0” as it was also called along with “new media” back then, first emerged around 2003/4. You could also argue that it came about in the very late 1990s. In any case, this particular Moleskine started in 2007.

The background music in this video was custom made for me which I used as the theme song for a podcast I produced in 2006 called SpudCast. I talk about creativity and my comics. Spud was/is a cartoon character I created.

The tumblog can be found at socialmediamoleskine.tumblr.com.

#socialmedia   #socialmediamarketing   #digitalmedia   #moleskine   #tumblr  
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Daniele Rossi

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A few really simple tips on how to ensure that your infographics and comics can be read by assistive devices and indexed by search engines. #accessibility   #SEO   #comics   #infographics   #userexperience  
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Why I think comics make a great content marketing platform
I’ve been drawing newspaper style comics since I …
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Daniele Rossi

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My free #comic ebook to get you up and started with audio #podcasting. I talk about rss feeds, domain names, smart phones, how to sound like you’re not reading when you really are, choosing the best room in your house to record in, audio filtering, royalty-free music, community building, engaging listeners, and much more.
A free comic book and tip guide about podcasting based on my production experience dating from 2006.
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I love it when worlds collide in my circles :) +Scott Bird +pascal campion 
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This is the first page from my Social Media #Moleskine from February 2007 when I attended the very first PodCamp Toronto. The “unconference” concept was very new at the time and at podcamp, anyone had the freedom to start a session as long as there was a room available.

Following the opening welcome session was this one about personal branding by +Mitch Joel. I know that the term has unfortunately become a marketing buzzword/cliche, but I think it’s still a very important element for anyone in any industry. We’re living in a world now where we all need to stand out from the rest. Or to put it in the words at the bottom of the graphic, how you provide value to value to your clients, readers, etc. 

I was new to networking at the time and also looking to change my career so I felt fortunate to be able to sit in sessions throughout PodCamp Toronto like Mitch’s and learn all about making my digital footprint work in my favour. I’ll talk more about this in future posts as I reveal more pages from my social media Moleskine notebook.  

Podcasting was still a new medium in 2007 practiced by many, many hobbyists offering their expertise and only a few brands. I had a podcast at the time named SpudCast where I talked about creativity and the comics I was working on. We were all making sense of this new medium along with blogging, creative commons, SEO and establishing your digital footprint.

The part about internal conversation in the graphic is a major takeaway from all the digital media conferences I’ve attended since 2007 – whatever you do on social networks, be it as an individual or brand initiative, success is easier to achieve when you focus on your passions, what you’re hoping to achieve/accomplish (in other words, your strategy).

I’ve made many friends as I’ve attended every PodCamp Toronto since 2007 and many more conferences since 2007.  I’ve seen them grow from a hobbyist and passionate digital content producer (podcasting, blogging, etc.) to creating a niche in their field which eventually became their full time job!
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Have him in circles
1,053 people
Jenna Pettinato's profile photo
Amy Kitchen's profile photo
Anita Scatsis's profile photo
Dave Cook's profile photo
joshep kim's profile photo
Omar Ha-Redeye's profile photo
Jay Moonah's profile photo
Trino Yosnaidi's profile photo
Jauneen m Simons's profile photo
Work
Occupation
Digital media professional specializing in content creation and strategy
Skills
social media strategy, digital strategy, digital media creation, cartooning, community building and engagement
Basic Information
Gender
Male
Story
Tagline
Digital strategy, author and cartoonist
Introduction
Digital media professional specializing in content creation and strategy.

My creativity runs wild like a sugar-induced kid in a candy store the day after Hallowe'en.

Producer of the Stuttering is Cool podcast and book; SuperSpud digital comic; co-founder of Stutter Social.
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Toronto
Previously
Toronto - Toronto