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Daniel Waisberg
Works at Google
Attended Tel Aviv University
Lives in England
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Daniel Waisberg

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The Russo brothers at Google

Today the Russo brothers, directors of Captain America Civil War, came to Google London and answered some questions... pretty cool to learn how the process works.
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lindo
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Daniel Waisberg

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Data Enthusiasts talking about the industry challenges and opportunities

Two months ago I attended Superweek in Budapest and it was a great opportunity to discuss data with some of the bright minds in the industry. It was fun, relaxing and insightful at the same time :-) 
This article contains the official video of Superweek 2016, where some of the presenters talk about the analytics industry challenges, opportunities and most important aspects.
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Optimize your input

Pretty cool new sign over the coffee machines in Google London. Nothing like some HTML for a successful campaign, right?!
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Ha! I know "my" MK when I see it ;)
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Demystifying Google Analytics Direct Traffic

Another great post by my friend +Doug Hall - Google Analytics Direct traffic is surrounded by myths, it is great to have a comprehensive explanation about the subject.

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very good
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Daniel Waisberg

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Sneak peek into how Privacy works at Google

This is a great account of how protected and private is data inside Google. Anything relating to data (and especially PII) is taken very seriously.
 
After being asked personally a few times and reading claims by others a few more, I thought I'd set the record straight....

Working at Google does not give you access to the data of users!

It's an easy assumption to make.  After all, most companies don't put internal access controls on data making it easy for every employee to access everything inside the firewall.  Google does not work that way.

Though there are many groups at Google, we'll simplify it into Software Engineering ("SWE") and Site Reliability Engineering ("SRE").  I was the latter for 5 years and I've been the former for 3.

SWE, in general, has access to nothing.  They run their code on their own workstations and sometimes test clusters with test data.  A few get access to anonymized user data for their service -- more on that later.

SRE is the group that owns the keys to the kingdom.  They're the group (actually many small groups) responsible for running Google services "in production".  They almost always have access to anonymized user data for their service and the ability to access "raw" logs if necessary, again for only their service.  The kicker is that, since around 2011, this latter access comes through a specific interface where you must explain with each request why you're doing this.  All those actions are logged and those logs are audited.  Misuse of the access will get you fired.

What is "misuse"?  I can't even look up my own queries.  I could be on-call for my service, have you on the phone fixing a problem with you saying, "go ahead" , and I still couldn't do it.  In five years, I only used raw logs twice, both on myself during training just so we'd know how.

So, for any given service, there may be somewhere between 10 and 100 people worldwide who could potentially access Personally Identifiable Information ("PII") of a user, but doing so without a good reason would be the end of them at the company.  And should that abusive employee somehow cause "material damage" to the company...  I don't even want to speculate.

On top of that, any attempt to track a single user, whether the user can be identified personally or not, will also get you fired.  Every user with any form of logs access has signed a paper (real paper, even) stating that they understand all this and the consequences.

This is serious stuff.  My own team would turn me in without a second thought if I did any of this.  And I'd do the same to them.

What are "anonymized" logs?  They're the requests that have had all PII stripped.  No IP address.  No account identifier.  No geo-locating finer than the city, etc.

Disclaimer:  I work for Google (obviously).  These thoughts are mine and mine alone.  Mine, I tell you!  Mine!!!
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Daniel Waisberg

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I just finished updating my introductory step-by-step guide to Google Tag Manager.
 
Step-by-step guide to Google Tag Manager

This guide, written by +Daniel Waisberg, will walk you through the basic features you need to know in order to get up and running with Google Tag Manager. GTM conveniently helps companies manage tags on their sites, reducing tag implementation errors and making it much faster to implement tags. It will also save precious webmasters' time to work on other important tasks.
This guide will walk you through the newest Google tool: the Google Tag Manager. This tool conveniently helps marketers manage tags on their sites; this will reduce errors when it comes to tag implementation, make it much faster to implement tags, and free webmasters to work on other important tasks.
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vibuc
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Interesting wall at Facebook London offices
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Haven't been to Facebook in London ... yet. 
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Google Analytics has a brand new app

I have been playing with the new app and I really like the way you can check your data on the go. Here is my review of the new app.
In this article, Daniel Waisberg goes through the main Google Analytics Mobile App functionality that will now be available to you, including the scorecards, dashboards and visualizations.
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Visualizing Google Analytics GEO Data

I really like the way Google Fusion Tables handle GEO data, they allow you to do some pretty cool maps. And when you bring your GA data into it you have the best of both worlds :-)

Specifically, the capability to customize cards that pop up when you click on a data point (country) is pretty awesome, it really enriches maps and empowers the analysts. Take a look!
In this article I provide a quick step-by-step guide to use Fusion Tables to visualize Google Analytics data: how to bring the data, prepare it and visualize it using great charts.
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This is pretty cool and can go well with the tool I have developed to check the accuracy of GA geolocation (difference between HTML5 more precise geolocation and GA ip-based one). Check it out at http://www.stephanehamel.net/playground/galocation (benchmark results will be published next week)

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Some days I really enjoy browsing through Google Analytics
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Those were tears of joy ;-)
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Just found a butterfly at Google!
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Good job Mr.daniel
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St Giles-in-the-Fields Church and Google London
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I live in Lesotho ,with it be possible for me to visit London.
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Education
  • Tel Aviv University
    MSc. Operations Research & Decisions, 2003 - 2006
  • PUC Minas
    BA Marketing, 1999 - 2003
  • Parent's House
    Ethics & Righteousness, 1980 - 2003
Basic Information
Gender
Male
Looking for
Friends, Networking
Birthday
January 29
Relationship
Married
Story
Tagline
Analytics Advocate at Google
Introduction
I love anything related to web analysis, visualizing information, getting to understand the essence of the internet and how it influences our world. In addition to that, I am an Analytics Advocate at Google and the Founder & Editor of Online Behavior, a Marketing Measurement & Optimization website. I hold a M.Sc. in Operations Research and Decisions from Tel Aviv University, where I developed a statistical model that helps to optimize websites using Markov Chains. 
Bragging rights
Web Analytics Association Presidential Award
Work
Occupation
Analytics Advocate at Google
Skills
Analytics, Storytelling, Presenting, Writing.
Employment
  • Google
    Analytics Advocate, 2013 - present
  • Online Behavior - Marketing Measurement & Optimization
    Founder & Editor, 2010 - present
  • Conversion Journey - Google Analytics Certified Partner
    Owner, 2010 - 2012
  • Seperia - Search Engine Marketing
    Head of Web Analytics, 2007 - 2010
  • Spiral Solutions
    Web Analytics Manager, 2005 - 2007
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
England
Previously
Israel - Brazil