I love anything related to web analysis, visualizing information, getting to understand the essence of the internet and how it influences our world. In addition to that,
I am an Analytics Advocate at Google and the Founder & Editor of Online Behavior
, a Marketing Measurement & Optimization website. I hold a M.Sc. in Operations Research and Decisions from Tel Aviv University, where I developed a statistical model that helps to optimize websites using Markov Chains.