Why The Verge is Called iVerge Revealed by Latest Bendgate Article
Some of you may remember that, the other day, Verge Editor Dan Seifert experienced Apple's #Bendgate
problem for himself. Not only did his new iPhone bend, but it did so while protected by a case.
Given the unfortunate decision by +The Verge
to spend little time reporting on Bendgate, most of which amounted to repeating Apple's official statements and comparing bending iPhones to bending bananas, this would have been a great time for a mea culpa
. He could have even shown that at least he had journalistic integrity, by acknowledging that Bendgate has been a real problem for many and by calling on Apple to be more transparent about the extent of the problem.
Instead he spent much of his article describing what a joy it was to take it to be returned at his local Apple Store. Leaving aside his unprovable conviction that they could not have known he was a Verge journalist (as if it would have been implausible for Apple to learn about his Tweets, identify his nearest Apple Store, and circulate an image of him to employees), he seems utterly oblivious to the reality that not everyone trying to return their bent phones has enjoyed such impeccable customer service. Let alone the fact that millions and millions of people don't live near Apple Stores and can't count on Apple to fix their phone if it suffers this defect.
No, given the chance to prove he isn't just another iVerge writer, Mister Seifert's article says very little except how great Apple Customer Service is (to him), what an awesome phone the new iPhone is, and why he'd never change his mind about buying one. If he can be said to offer any sort of apology, it isn't much, little more than a matter-of-fact acknowledgement that the bending can happen with normal use.
This is the sad state of modern tech journalism. This isn't an Editor for Cult of Mac, but a publication that pretends to give unbiased information that readers can rely upon. iVerge, indeed.#Bendgate