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Daniel McKean
Works at Emakina
Attended Youngstown State University
Lives in Los Angeles Area
81 followers|18,964 views
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Daniel McKean

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Cinemagraphs are simply eye catching! No doubt Brand use will continue to rise.
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Daniel McKean

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A little on the technical side, but these recommendations for cleaning up your backlinks for better SEO performance are worthy of a quick read.
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"If you can engage Generation C consumers successfully, you will have loyal customers – customers who will share your brand everywhere. If you are seen as a disingenuous opportunistic company, however, you will have forever lost them (and their communities)."
You’ve heard of millennials, but have you heard of Gen C? These five tips can help you engage with this “powerful new force.” – Content Marketing Institute
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Long live email.  Email is not dead.
The data speaks for itself - email is not dead. In fact, it's alive and kicking. Learn 16 reasons your brand should adopt an email newsletter program this year.
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For many SEO optimization remains an afterthought.  It requires constant nurturing to be impactful for driving traffic to key business assets. Here is a good quick and dirty guide to the basics.
Inc.com
SEO is often thought of as magical, behind-the-scenes trickery or manipulation of algorithms. However, if you break SEO down into its main components, it looks a lot less intimidating. The following 3 factors are all you really need for a good SEO strategy, and they don't involve trickery or manipulation.
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Strategic use of produced and live streaming video offers many benefits for brands as they plan their 2016 marketing efforts.
YouTube says the top 10 viral videos this year have generated more than 25 million hours of viewing time. What does this mean for brand managers?
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Daniel McKean

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The carousel ad format lets advertisers show up to five images and headlines in an ad.
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"True innovation is taking something new and doing something new."  A very unique and informative POV from @briansolis http://buff.ly/1JNm1vZ - video 16 min.
Following my presentation at LeWeb about the nuances between iteration, innovation and disruption (and the impact of each), I was invited to the business pavilion to share my views on digital transformation. The host for the conversation was my dear friend Benjamin Costantini.
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From sales and HR to customer service and more, the customer experience is owned by everyone within the organization.
How should sales teams be leveraging social media to reach sales goals and increase their overall success?
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When you think of using visuals, consider how visual marketing will best represent your brand.
Want to stand out in a sea of social media noise? Get visual! How to use visual content to create visual content your audience will love!
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We can strive for virality with our marketing efforts.  We can take steps to stimulate greater visibility for our campaigns.  And we can even produce fantastic content which is highly appealing.  But viral campaigns cannot be pre-planned with any degree of certainty.  There are far too many considerations that are uniquely independent for a campaign to go viral.
So You Want To Be a Viral Marketing Rockstar. Everyone wants a viral hit. If you are in marketing, the dream of having a campaign go viral is undoubtedly on your wish list. Last year's ALS #IceBucketChallenge reminded us just how powerful and influential viral can be to spread the word to mass ...
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Daniel's Collections
People
Have him in circles
81 people
Алексей Москвин's profile photo
Paula Brici's profile photo
Erin Davis's profile photo
Abhishek Shah's profile photo
Victor Wiebe's profile photo
Kj Mason's profile photo
AANAIMA RAHEEL's profile photo
Dorothy Smith's profile photo
Chase McMichael's profile photo
Education
  • Youngstown State University
  • Ohio University
Basic Information
Gender
Male
Story
Tagline
A digital strategist and analyst focused on helping companies align their digital ecosystems to business best practices and ROI.
Introduction
An industry veteran of marketing and communications with a fascination for Web 2.0 and everything social, Daniel is actively engaging in meaningful dialogues, connecting common interests and sharing information.

As a communications specialist, Daniel has accumulated a wealth of expertise by living in both Silicon Valley and Southern California. A former vice president for Weber Shandwick and currently Managing Director for Futureworks, Daniel has been instrumental in driving tangible results for both international and national clients in a wide variety of market sectors.

Daniel has marketing expertise across social media, advertising, marketing communications, public relations, and business marketing consulting. Current specialties include: strategic business planning, social media, media / blogger relations and writing.
Work
Occupation
Marketing, PR, Social
Skills
Branding, Marketing, Public Relations, Advertising, Social Media
Employment
  • Emakina
    Digital Brand Analyst, present
  • The Armory Advertising & Production Co.
    Director Brand Analytics, 2014
  • FutureWorks Inc.
    Managing Director
  • Marc Daniels & Associates
    Managing Director
  • Weber Shandwick
    Vice President
  • Dentsu America
    Account Supervisor
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Los Angeles Area
Previously
Warren, Ohio - LA and Silicon Valley
Daniel McKean's +1's are the things they like, agree with, or want to recommend.
Digital Transformation and the Questions I Never Hear - Brian Solis
www.briansolis.com

Following my presentation at LeWeb about the nuances between iteration, innovation and disruption (and the impact of each), I was invited to

16 Reasons to Start an Email Newsletter in 2016 | Cision
www.cision.com

The data speaks for itself - email is not dead. In fact, it's alive and kicking. Learn 16 reasons your brand should adopt an email newslette

Why and how video will be your go-to marketing tactic in 2016 | Articles...
www.healthcarecommunication.com

YouTube says the top 10 viral videos this year have generated more than 25 million hours of viewing time. What does this mean for brand mana

If Your Company Is Not Using LinkedIn, What Are You Waiting For? | danie...
www.danielmckean.com

When you think about LinkedIn, what comes to mind? How do you think about the network? Your initial thoughts are undoubtedly shaped by your

Why e-newsletters are still relevant
www.ragan.com

A study finds top executives favor email for receiving news roundups and passing along relevant items to staffers.

Why social "helping" beats social selling | SmartBlogs
smartblogs.com

Adaptation from SHAREOLOGY: How Sharing is Powering the Human Economy (Morgan James, 2015) by Bryan Kramer, CEO of PureMatters. The term “se

Why You Shouldn’t Pay for Social Media
www.adweek.com

If you pay to advertise on social media, you may not be using your resources as efficiently as you could. There are more ways to get your na

Six reasons to care about [interactive] video attention
econsultancy.com

In my recent Econsultancy blog I argued why it’s more important to plan online video campaigns to get consumers to spend more time with the

The Gap Between Big Data and Big Insights: Turning data into engaging st...
www.briansolis.com

Tweet. November 25, 2014; No Comments · article-0-1C9E9A5A00000578-418_634x387. Have you seen the popular HTC One TV commercial featuring Ga

Men Are From LinkedIn, Google+ & YouTube, Women Are From Twitter, In...
www.mediabistro.com

Men Are From LinkedIn, Google+ & YouTube, Women Are From Twitter, Instagram & Pinterest

How to Create Social Media Images that Fans DEVOUR!
www.postplanner.com

Looking to create social media images that fans actually respond to? No problem. You just need to make your images *snackable*. Here's 3 way

New Research Shows Social Media Word-of-Mouth Rising |
www.socialmediaexaminer.com

New research shows that word-of-mouth marketing has grown exponentially on social media. Here are three tactics to consider.

'High-profile' Google+ users will get better, more private email settings
www.theverge.com

A few days ago, Google rolled out a potentially invasive new feature — if you have both a Gmail address and Google+ account, other Google+ a

Google+ Launches Social Ad Called +Post to Appear Across Display Network
searchenginewatch.com

Google+ has launched (in beta) its own social ad called "+Post." The feature allows brands to promote their Google+ posts across the Google

Boobs and banner ads: Twitter's Facebook dilemma
news.cnet.com

Welcome or otherwise, image and video previews in tweets highlight the company's tension between building a service that people love and ple

20 great tips for brands on Instagram
www.ragan.com

The platform is image-centric, of course, but setting strategy first and then offering compelling photos and video that highlight your brand

Turner BMWs Claim First and Third in Grand Am Rolex GT at Road America
www.stoptech.com

2013 is turning out to be a pretty spectacular year for Team StopTech, with another great result this weekend in Elkhart Lake, Wisconsin. In

How to Get Your Client’s Content Into Google’s New ‘In-Depth Articles’ -...
www.mediabistro.com

How to Get Your Client’s Content Into Google’s New ‘In-Depth Articles’

17 Things Marketers Should Delete From Their Facebook Strategy NOW
blog.hubspot.com

Now with over 750 million members, there's no doubt that Facebook should be a part of your business' social media marketing strategy. At thi