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Daniel McKean
Works at Emakina
Attended Youngstown State University
Lives in Los Angeles Area
78 followers|15,663 views
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Daniel McKean

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Gen Z is a whole audience unto itself.  They may have similarities with Millennials, but this digital native group is ever more aligned to visual content
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Daniel McKean

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This could become interesting reaching new demographics as Tumblr rolls this out.
Tumblr is about to get more powerful. The platform will introduce a series of new features that make it more friendly toward long-form writing - and more competitive against blogging ...
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Daniel McKean

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Video promises to be a much preferred medium for brand marketing going forward.  However, as it's pointed out here in this blog post, delivering an experience that is unique, interesting, and/or involving will be key to success.
In my recent Econsultancy blog I argued why it’s more important to plan online video campaigns to get consumers to spend more time with the brand rather than to optimise Gross Rating Points.
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Good advice and worthy of added consideration.
4 Ideas for Content Optimization Other Than Keywords. Think about your audience, optimization does not end with keywords!
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The promise of big data and its rich upside potential to help improve operations and make faster, more intelligent business decisions to influence consumer engagements and actions is forcing organizations around the world to consider how best they can leverage it.  Take a look at this post from Brian Solis as he discusses how to extract the real value of big data.
Tweet. November 25, 2014; 5 Comments · article-0-1C9E9A5A00000578-418_634x387. Have you seen the popular HTC One TV commercial featuring Gary Oldman? It's quite brilliant really. A highly celebrated A-list actor is paid millions to say little more than “blah blah blah” throughout the entire ...
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Daniel McKean

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Gratitude, trust and joy trumps fear and disgust as well as long-form posts over short form.  But whatever the content, quality content is and remains in the forefront in the equation for realizing viral blog success.
There’s no secret formula for viral content, and even the savviest content marketers still rely on old-fashioned luck as well as strategy to get their late
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In a world of changing media consumption, Search overtakes traditional media as the most trusted media for gathering information by consumers.
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Organic isn't dead and paid has its use.  The approach just needs to be modified.  Building relationships through brand experiences is the key.
If you pay to advertise on social media, you may not be using your resources as efficiently as you could. There are more ways to get your name and product out there than by purchasing ads, which aren’t always worth the money they require
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Good tips for improving your content marketing efforts. 
Pamorama | Social Media Marketing Blog
You work hard to create great content, and people should see it. Follow these 10 steps to drive more readers to your posts.
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Whether brands choose to be ahead or behind the curve of adoption of content marketing is their own decision. But there is one reality. Consumer fatigue and information overload is not a myth. It’s a fact. If content doesn't immediately address consumer’s needs, they will in increasing numbers quickly dismiss it and move on to something else.
Six Steps to Define a Content Marketing Strategy. Posted by Daniel McKean. Are You Ahead or Behind the Curve? Business strategy concept of Attract Convert Retain. Looking ahead to 2015 and beyond, brands that are going to find greater successful with their ongoing digital marketing efforts will ...
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Is Real-Time Marketing Ready For Prime Time? Opportunities and Challenges Are In Abundance. Over the last several years, the concept of real-time marketing has taken on new meaning and urgency within marketing circles worldwide. The concept itself may not be necessarily new, but the discussion ...
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In his circles
231 people
Have him in circles
78 people
Maria Rosires Nascimento Ferreira's profile photo
Eduard Forca Portes's profile photo
Ann Smarty's profile photo
Donna Jackson's profile photo
Nick Steeves's profile photo
Angel Eason's profile photo
Rachel B's profile photo
Catrina Sharp's profile photo
Dennis Yu's profile photo
Work
Occupation
Marketing, PR, Social
Skills
Branding, Marketing, Public Relations, Advertising, Social Media
Employment
  • Emakina
    Digital Brand Analyst, present
  • The Armory Advertising & Production Co.
    Director Brand Analytics, 2014
  • FutureWorks Inc.
    Managing Director
  • Marc Daniels & Associates
    Managing Director
  • Weber Shandwick
    Vice President
  • Dentsu America
    Account Supervisor
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Los Angeles Area
Previously
Warren, Ohio - LA and Silicon Valley
Links
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Tagline
A digital strategist and analyst focused on helping companies align their digital ecosystems to business best practices and ROI.
Introduction
An industry veteran of marketing and communications with a fascination for Web 2.0 and everything social, Daniel is actively engaging in meaningful dialogues, connecting common interests and sharing information.

As a communications specialist, Daniel has accumulated a wealth of expertise by living in both Silicon Valley and Southern California. A former vice president for Weber Shandwick and currently Managing Director for Futureworks, Daniel has been instrumental in driving tangible results for both international and national clients in a wide variety of market sectors.

Daniel has marketing expertise across social media, advertising, marketing communications, public relations, and business marketing consulting. Current specialties include: strategic business planning, social media, media / blogger relations and writing.
Education
  • Youngstown State University
  • Ohio University
Basic Information
Gender
Male
Daniel McKean's +1's are the things they like, agree with, or want to recommend.
Why You Shouldn’t Pay for Social Media
www.adweek.com

If you pay to advertise on social media, you may not be using your resources as efficiently as you could. There are more ways to get your na

Six reasons to care about [interactive] video attention
econsultancy.com

In my recent Econsultancy blog I argued why it’s more important to plan online video campaigns to get consumers to spend more time with the

The Gap Between Big Data and Big Insights: Turning data into engaging st...
www.briansolis.com

Tweet. November 25, 2014; No Comments · article-0-1C9E9A5A00000578-418_634x387. Have you seen the popular HTC One TV commercial featuring Ga

Men Are From LinkedIn, Google+ & YouTube, Women Are From Twitter, In...
www.mediabistro.com

Men Are From LinkedIn, Google+ & YouTube, Women Are From Twitter, Instagram & Pinterest

How to Create Social Media Images that Fans DEVOUR!
www.postplanner.com

Looking to create social media images that fans actually respond to? No problem. You just need to make your images *snackable*. Here's 3 way

New Research Shows Social Media Word-of-Mouth Rising |
www.socialmediaexaminer.com

New research shows that word-of-mouth marketing has grown exponentially on social media. Here are three tactics to consider.

'High-profile' Google+ users will get better, more private email settings
www.theverge.com

A few days ago, Google rolled out a potentially invasive new feature — if you have both a Gmail address and Google+ account, other Google+ a

Google+ Launches Social Ad Called +Post to Appear Across Display Network
searchenginewatch.com

Google+ has launched (in beta) its own social ad called "+Post." The feature allows brands to promote their Google+ posts across the Google

Boobs and banner ads: Twitter's Facebook dilemma
news.cnet.com

Welcome or otherwise, image and video previews in tweets highlight the company's tension between building a service that people love and ple

20 great tips for brands on Instagram
www.ragan.com

The platform is image-centric, of course, but setting strategy first and then offering compelling photos and video that highlight your brand

Turner BMWs Claim First and Third in Grand Am Rolex GT at Road America
www.stoptech.com

2013 is turning out to be a pretty spectacular year for Team StopTech, with another great result this weekend in Elkhart Lake, Wisconsin. In

How to Get Your Client’s Content Into Google’s New ‘In-Depth Articles’ -...
www.mediabistro.com

How to Get Your Client’s Content Into Google’s New ‘In-Depth Articles’

17 Things Marketers Should Delete From Their Facebook Strategy NOW
blog.hubspot.com

Now with over 750 million members, there's no doubt that Facebook should be a part of your business' social media marketing strategy. At thi

How Social Media Is Changing Customer Service (And Why Big Brands Must T...
www.mediabistro.com

How Social Media Is Changing Customer Service (And Why Big Brands Must Try Harder) [INFOGRAPHIC]

Social Influencers
abcsocialmediamarketing.com

The Word of Mouth Marketing Association defines a social media influencer as a person or group of people who possess greater than average po

5 tips from a HuffPost Live community manager
www.ragan.com

Engaging an audience is a multi-tiered endeavor. Mostly it’s about going above and beyond, while never losing sight of the individual.

How using Google Images can cost you $8,000
www.ragan.com

Use images you know you have permission to use in your blog posts or you could end up getting hit with a lawsuit.

Simply Measured
plus.google.com

Easy Social Media Analytics & Awesome Reports in Excel

Social Media Jedi Blog - How To Use GooglePlus Ripples To Boost Your Eng...
cliveroach.tumblr.com

How To Use GooglePlus Ripples To Boost Your Engagement Google+ Ripple diagrams allow you to see who is sharing and resharing your posts. Thi