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Important tips for measuring social...
 
Still having issues measuring social? Never fear.

Follow these 4 tips and be positioned to better measure your efforts:

1. Show the entire digital customer journey - not just last-click.
2. Make your own site your social hub; it provides the most robust measurement. 
3. Set up conversion goals (macro and micro) and assign value to them. 
4. Measure social interaction on your site. 

Read more in this story on +ClickZ from Googler +Adam Singer.
Measuring social as part of a formalized process will provide insight into your results and help you make data-driven decisions.
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