1. To optimize your churn rate, separate your customers into different buckets based on the time they have been using your product.
2. If a customer churns in the first 60 days, then it is likely that he didn’t see enough value in using your product or that you simply failed to onboard the customer properly.
3. Even the smallest percentage of change in monthly churn rate can have a significant impact on your revenue.
4. Talking to your customers, via whichever medium it takes, is the single biggest way to control your churn rate.
5. Onboarding your customers the right way and helping them to see value on can substantially reduce the churn rate.
6. Spend lot of your time understanding your ideal customers. They will have a profound impact on your daily decisions, both on the product and marketing sides. Otherwise, you are just guessing.