Profile

Cover photo
Dana Larsen
Works at Nordstrom
Attended University of Washington
Lives in Duvall, WA
151 followers|59,268 views
AboutPostsPhotosVideos

Stream

Dana Larsen

Shared publicly  - 
 
Google is evolving and your #contentmarketing focus should really be to invest in loyal #audiences. Love this @Moz!
As Google changes the SERPs, building a loyal audience is more important than ever. Learn effective tactics to create relationships and trust before you focus on SEO.
1
Add a comment...

Dana Larsen

Shared publicly  - 
 
36 Expert Theories About #socialmedia  and #socialmediamarketing   Thanks, +B2C! 
When Fast Company asked 36 social media experts for their bite-sized philosophies on social media theory, answers ran the gamut, from the snarky and facetious to the downright serious. Take all of th…
2
Add a comment...

Dana Larsen

Shared publicly  - 
 
Hahaha -- This "Blurred Lines" parody is for all you 'word nerds' out there. #grammarnazi  
3
1
Jeffrey Tyson's profile photo
Add a comment...

Dana Larsen

Shared publicly  - 
 
Google authorship photos are going away to "clean up the visual design of search results" and create better UX.@Moz
Many of us have been constantly advising webmasters to connect their content writers with Google authorship, and it came as a shock when John Mueller announced Google will soon drop authorship photos from regular search results. Let's examine what this means.
1
Add a comment...

Dana Larsen

Shared publicly  - 
 
With #socialmedia and ever-evolving #contentmarketing, it's becoming more difficult for businesses to keep up.@WeRSM
1
Add a comment...

Dana Larsen

Shared publicly  - 
 
A 'shout out' to my tech peeps who finished the Boston marathon. Way to keep the running spirit going! +TechCrunch  #bostonmarathon2014  
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
1
Add a comment...
Have her in circles
151 people
Kelly Everson's profile photo
Senior Living Plus Senior Living's profile photo
Amy Gaskin's profile photo
Justin Tsang's profile photo
Kathryn Kleber's profile photo
Jamie Ostroe's profile photo
Jaleh Neshat's profile photo
Irene Meiller's profile photo
Kimberly Fuentes's profile photo

Dana Larsen

Shared publicly  - 
 
"New data from the Pew Research Center shows that among social media networks, Instagram has surpassed Twitter in popularity among U.S. adults." http://www.entrepreneur.com/article/242659     +Entrepreneur  #socialmediamarketing  
If you're not using the fast-growing photo-sharing tool for communications and marketing, these numbers may make you reconsider.
1
1
Bentley Brown's profile photo
Add a comment...

Dana Larsen

Shared publicly  - 
 
A good #mantra to follow:  "Don't ever let anyone dull your sparkle." #wordsofwisdom
1
Add a comment...

Dana Larsen

Shared publicly  - 
 
For someone who started her career in the newspaper industry, I find this a little sad (even though now I'm in the Internet marketing industry).
3
Add a comment...

Dana Larsen

Shared publicly  - 
 
How men and women use #socialmedia and #mobile differently. +Entrepreneur 
While both genders are hooked on social media and mobile devices, they prefer to use the technology differently. Here's what organizations need to know.
1
Add a comment...

Dana Larsen

Shared publicly  - 
 
"Grow old with me, the best is yet to be." ~Robert Browning 

Celebrating eight years of marriage today!
2
Add a comment...
People
Have her in circles
151 people
Kelly Everson's profile photo
Senior Living Plus Senior Living's profile photo
Amy Gaskin's profile photo
Justin Tsang's profile photo
Kathryn Kleber's profile photo
Jamie Ostroe's profile photo
Jaleh Neshat's profile photo
Irene Meiller's profile photo
Kimberly Fuentes's profile photo
Work
Occupation
Content Marketing Manager
Skills
Savvy Communications Content Specialist and Manager with creative insight and proven Internet marketing, social media and writing expertise. Over five years experience implementing integrated marketing communications plans through research and high-quality content development. Talents lie in planning, developing and implementing both creative and technical writing, with ten years experience in traditional marketing, product coordination and sales. Here are my specialties: Content production • Search Engine Optimization (SEO) • Branding expertise • Managing freelance writers • Content management systems • User experience expertise • HTML proficiency • Photoshop expertise
Employment
  • Nordstrom
    Content Manager, 2014 - present
  • A Place for Mom
    Content Marketing Manager, 2011 - 2014
    Responsible for ensuring that content on the APFM websites and blogs is fresh, unique, compelling, informative, SEO-friendly and sharable. Engaged in leading development and execution of content strategies with the goal of increasing relevant, high-interest organic traffic as well as driving social media visibility and interest.
  • All Star Directories
    Senior Online Content Specialist, 2006 - 2011
    Responsible for producing original, stimulating and informative educational and career-related content for multiple websites. Incorporated search engine optimization (SEO) with effective HTML and page design to appeal to the appropriate target audience. Effectively edited freelanced content to reach quarterly content scaling goals. Was responsible for multiple keyword marketing campaigns across Google, Yahoo and MSN. These projects included keyword generation, copywriting and general trend analysis in search engine marketing (SEM). Experienced contributer to company's social media, blogging and content development.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Duvall, WA
Contact Information
Work
Email
Story
Tagline
Savvy SEO Content Specialist. Mother to a zealous, bright-eyed little boy and sweet baby girl. Passions include dancing, yoga, traveling, good food and the arts.
Introduction
Content marketing guru.
Bragging rights
mama. wife. sister. daughter. journalist. master juggler. wordsmith.
Education
  • University of Washington
Basic Information
Gender
Female