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Dana Larsen
Works at Nordstrom
Attended University of Washington
Lives in Duvall, WA
153 followers|60,917 views
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Dana Larsen

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Exposing the Generational Content Gap: 3 Ways to Reach Multiple Generations. Interesting read, +Moz  #contentmarketing   #contentstrategy  
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Dana Larsen

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Great tips for #contentcreation! Thanks, +BuzzSumo!
  Content creation can be a daunting and laborious task. And it’s not just the actual act of writing an article, or designing a slideshow. But also the planning, research, and collaboration. If you work in a large company, or … Continued
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Dana Larsen

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"New data from the Pew Research Center shows that among social media networks, Instagram has surpassed Twitter in popularity among U.S. adults." http://www.entrepreneur.com/article/242659     +Entrepreneur  #socialmediamarketing  
If you're not using the fast-growing photo-sharing tool for communications and marketing, these numbers may make you reconsider.
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A good #mantra to follow:  "Don't ever let anyone dull your sparkle." #wordsofwisdom
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With #socialmedia and ever-evolving #contentmarketing, it's becoming more difficult for businesses to keep up.@WeRSM
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How men and women use #socialmedia and #mobile differently. +Entrepreneur 
While both genders are hooked on social media and mobile devices, they prefer to use the technology differently. Here's what organizations need to know.
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Dana Larsen

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Google is evolving and your #contentmarketing focus should really be to invest in loyal #audiences. Love this @Moz!
As Google changes the SERPs, building a loyal audience is more important than ever. Learn effective tactics to create relationships and trust before you focus on SEO.
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36 Expert Theories About #socialmedia  and #socialmediamarketing   Thanks, +B2C! 
When Fast Company asked 36 social media experts for their bite-sized philosophies on social media theory, answers ran the gamut, from the snarky and facetious to the downright serious. Take all of th…
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Dana Larsen

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Hahaha -- This "Blurred Lines" parody is for all you 'word nerds' out there. #grammarnazi  
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Google authorship photos are going away to "clean up the visual design of search results" and create better UX.@Moz
Many of us have been constantly advising webmasters to connect their content writers with Google authorship, and it came as a shock when John Mueller announced Google will soon drop authorship photos from regular search results. Let's examine what this means.
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For someone who started her career in the newspaper industry, I find this a little sad (even though now I'm in the Internet marketing industry).
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People
In her circles
169 people
Have her in circles
153 people
Christina Earle's profile photo
Jamie Ostroe's profile photo
Wade Rockett's profile photo
Julia Bonnheim's profile photo
Dovid Grossman's profile photo
Juan Washington's profile photo
SeniorsForLiving.com's profile photo
Sally Cares's profile photo
Kathryn Kleber's profile photo
Work
Occupation
Content Marketing Manager
Skills
Savvy Communications Content Specialist and Manager with creative insight and proven Internet marketing, social media and writing expertise. Over five years experience implementing integrated marketing communications plans through research and high-quality content development. Talents lie in planning, developing and implementing both creative and technical writing, with ten years experience in traditional marketing, product coordination and sales. Here are my specialties: Content production • Search Engine Optimization (SEO) • Branding expertise • Managing freelance writers • Content management systems • User experience expertise • HTML proficiency • Photoshop expertise
Employment
  • Nordstrom
    Content Manager, 2014 - present
  • A Place for Mom
    Content Marketing Manager, 2011 - 2014
    Responsible for ensuring that content on the APFM websites and blogs is fresh, unique, compelling, informative, SEO-friendly and sharable. Engaged in leading development and execution of content strategies with the goal of increasing relevant, high-interest organic traffic as well as driving social media visibility and interest.
  • All Star Directories
    Senior Online Content Specialist, 2006 - 2011
    Responsible for producing original, stimulating and informative educational and career-related content for multiple websites. Incorporated search engine optimization (SEO) with effective HTML and page design to appeal to the appropriate target audience. Effectively edited freelanced content to reach quarterly content scaling goals. Was responsible for multiple keyword marketing campaigns across Google, Yahoo and MSN. These projects included keyword generation, copywriting and general trend analysis in search engine marketing (SEM). Experienced contributer to company's social media, blogging and content development.
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Currently
Duvall, WA
Contact Information
Work
Email
Story
Tagline
Savvy SEO Content Specialist. Mother to a zealous, bright-eyed little boy and sweet baby girl. Passions include dancing, yoga, traveling, good food and the arts.
Introduction
Content marketing guru.
Bragging rights
mama. wife. sister. daughter. journalist. master juggler. wordsmith.
Education
  • University of Washington
Basic Information
Gender
Female