I took this screenshot a couple of weeks ago to make a point about getting attention to your posts. This screenshot was from Flipboard but it goes to show an important point.
If you want people to read your posts, you have to grab their attention first
The complete first page of this post does nothing to identify this "app" or what it even does. Why even bother turning the page on this one?
This is not only a mobile presentation problem either. Most people won't read past the first couple of sentences or paragraphs unless they have a reason to....especially when their stream is flowing like rapids. You have to catch their attention above others if you want them to read it.
Not every post needs a title however. It does help though in many cases. How many newspaper articles would you attempt to read if you didn't know the subject right away by the headline?
+Michael Pate Look at what Glenn is doing though on that page. The subject is very apparent by the link in the first few words. The link is a different color and, therefore, your attention is immediately drawn to it.....just like a bolded title.