Here's an example of how query data could influence search rankings. It was noted by +Will Critchlow
that Apple is already ranking #1 for "watch". On the surface it seems like this may have happened really quickly, and Will is right to question if it's what searches want
ranking #1. But in fact [apple watch] gets FIVE times the amount of searches as just "watch" - and I believe Google is ranking Apple #1 for watch because of this. Google can associate "Apple" the brand
with "watch" the product category
pretty confidently What do you think?
cc +Bill Slawski +David Amerland
(for the interesting semantic search stuff going on...)