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I was listening to this past week's TWIG on my drive to work this morning and I was kind of dismayed to hear +Gina Trapani, +Leo Laporte and +Jeff Jarvis say that giving something +1 only benefits Google. Anything that increases the odds of my content being found (whether globally or within a social circle) is good for me as the content creator.

If people +1 this post enough and it ends up the "What's hot" section of G+ that will - in theory - lead more people to see the content that I provide, both on G+ and in the world. If people +1 my site or my blog post and it shows up higher in search results, that's also beneficial to me as the content creator.

I agree that the lack of ability to analyze our individual +1s is a feature lacking in G+ (and in Facebook for that matter - post likes disappear into the ether) but this lack of value to the +1er doesn't translate into value only for Google.
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Jonathan Ross's profile photoDan Shernicoff's profile photo
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It comes down to this I guess: if the bulk of the people you "want" to get first look at your post are already on G+ then yes you are absolutely correct. However if hypothetically your readers aren't on G+ but on Facebook then that my be your niche to publish on. 1.What maximizes your discovery 2. Does linking to your post on a .com from LinkedIn, G+, Twitter, FB, FB Pages, So.cl, MySpace etc help or hinder ranking and readership?
 
+Jonathan Ross , that's not my point. My point is that +1s help people beyond Google. If you write a blog post and I give it a +1 that means that it will rank higher in searches performed by me and my friends. It means that (if I so choose) it will appear in the stream that I publish. That's actual benefit to the content creator as well as to Google.
 
Assuming the searches are done on Google.. the issue is (and not a new one or exclusively related to Google) +1 does benefit you but it also forces you and others to use Google search and other services.. de facto it's a closed ecosystem until competing search alternatives also show +1s so I kind of agree with the original sentiment
 
However, since Google is the leading search provider it is still a benefit. And anything that gets more people to my site benefits me.
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