- Dan Rippon Web MarketingChief, 2011 - present
Reckon I could handle 10 odd days of surfing in the Mentawai's too. Not a bad combo from my mate .
Think I might get myself a lotto ticket over the weekend...
Is Amazon "too big to fail" like says?
To me this looks like a multi million dollar paid link scheme.
Mens Health Is Linking To A Product On Amazon. Please note, this is a dofollow paid affiliate link. One of 2000+ links from this "authoritative" site to amazon.
Amazon ranks #1 for this product.
Am I totally off base, ? Isnt this a bigger issue than guest posts?
What does health have to do with rescue tools?
Pinging a Few People
It occurred to me today it's about as close as I'm going to remember to the 5 year anniversary of my leaving corporate life and starting work for the best boss in the world - me.
I thought I should commemorate the occasion somehow. A deep, motivational thought about self employment or some such perhaps. But then I figured a photo of one of my favourite perks of the job would suffice instead. ;)
It's been an interesting ride, that's for sure. Some tough times too (it ain't all sweetness and light!), but working for myself has always been an interesting and fulfilling experience (even when I'm still working at 3am), and I'm stoked for what the future holds - so many opportunities, so little time!
And of course, living in such an amazing place as I am able to, and having a view like this on my coffee breaks, more than helps make up for the missed office banter... :)
A nice concise reply from Mike Blumenthals on the desperate tactics being used by one local business owner...
Here you go! 22 tips from the cream of the crop at Pubcon earlier today.
h/t to for the surface during my waking hours ;)
Conducted by and moderated by of
Some tips that these experienced SEOs shared as they reviewed sites submitted by conference attendees for live review.
1. Don't make too much of the page images and flash that search engines can't use. Search engines need text to know what your site is about.
2. If a local site, put phone-name-address closer to the top of the home page.
3. Make sure Google+ page connection on home page has rel=publisher tag.
4. if you have both www and non-www, pick one and redirect from the other.
5. Buy the .net and .org versions of your domain to avoid impersonation.
6. Optimize your homepage title tag. All the most important stuff in the first 70 characters, including geo-location words.
7. Make sure your favicon is branded, not generic.
8. Only have one H1 tagged line per page.
9. Don't ignore meta descriptions, even though they aren't a ranking factor. Once your pages start ranking, they can make the difference of someone actually clicking your result.
10. Include site extensions in your paid search ads.
11. Don't have the same title tag on every page.
12. Don't start title tags with your brand name; you already rank for that!
13. If you get awards or other recognitions, ask for a link to your site.
14. Be careful about creating a lot of related sites and cross-linking them. Can look spammy to search engines.
15. Make sure you have actual links to all your internal sections and content. Don't rely just on dropdown menus.
16. Instead of just a testimonials page, fit testimonials into pages where they make sense to support the specific business use case.
17. Organize site and homepage navigation around likely use cases and problem-solvers for prospects, instead of product categories.
18. Don't bother with irrelevant "blathering" content that obviously isn't expert level and obviously only exists to try to get search traffic.
19. More important than ever, especially if your business is built around your personal brand, the content needs to be from you.
20. A red background as a button or nav bar communicates "something wrong here! Alert!"
21. Don't put your rel=author tag on any pages other than real article-style content by the person to whose profile it links.
22. Look at backlinks that competitors are getting for outreach opportunities.
#pubcon #pubcon2014 #seo
A client of mine was due to have her business feature in a live spot on national TV last night, but at the last moment it was switched to a recorded interview instead.
Client is now breathing a sigh of relief because her site is at Hostgator, and has been down since early this morning.
Unsurprisingly, we (like many others I'm guessing) will now be moving the site to somewhere with a better up / down time ratio than a kitchen toaster.
With hosting, you get what you pay for. Don't go cheap, because 9 times out of 10 - it ain't.
Photo Credit: http://goo.gl/CPsOXr
How do you feel about people labeling themselves as social media experts? Does it annoy you? Do you believe them? Do you think the world is getting flooded with these self labels?
There is nothing wrong with someone referring to themselves as an expert. That is, of course, unless someone has no idea what the word means or are using it solely to manipulate. Unfortunately this is the case in most circumstances. goes so far as to say, “When it comes to social media marketing, there’s a billion and a half people claiming to have a clue. About 1% of 1% may be telling the truth.”
The Weapon of Influence: The Principle of Authority (as Robert Cialdini aptly labels it) is an incredibly powerful one and most people recognize this. If someone can get others to view them as an expert or authority on a subject, their views, opinions, and services seem highly valuable.
This is a snippet of the newest article at Site Sketch 101. For a much deeper understanding of what it truly means to be an expert or an authority on a subject, be sure to click through and let this information soak in.
h/t to for the surface.
Kind of a shame it's not for real though, it'd boost your profile views, I'm sure ;)
h/t for the share.
Google+ Auto Awesome is all about fun surprises that bring your photos to life. Capture a quick burst of photos, and you’ll get an animated GIF. Take a series of portraits, and you’ll get a photobooth-style collage.
Today we’re announcing Auto Awesome Photobombs. What’s more fun than Benedict Cumberbatch photobombing U2 at The Oscars (http://goo.gl/WrLi1Z)? Or Michelle Obama at The White House (http://goo.gl/0LMPCa)? A good photobomb can turn an ordinary photo into something special and put a smile on your face. Now with Auto Awesome, celebrities can make a spontaneous appearance in your pictures!
We’re starting with naturally, everyone’s favorite crime-fighting rockstar lifeguard.
To get your own photobomb, upload a new self portrait or group photo with friends, and leave a little room for The Hoff. He might just make a surprise appearance. :-)
P.S. You can also mention in your public posts and comments. If you’re lucky he’ll add some awesome to the conversation.
I've given it a test run on a few profiles today, and it does what it says on the tin - takes your confusing Analytics data, and turns it into "humanese" that your clients will love (as in, they'll actually understand it).
Feature wise, it's obviously pretty new, so don't expect the earth, and it's a high level view only (but really, what else would your / do your clients need / understand?), although I would like to be able to download a PDF of the report it generates (scheduled email only at the moment it appears).
Oh, and it's free for up to 10 profiles. #winning
Ultimately I can see it getting picked up (or copied) by other tool providers like Raven or Moz, but for now, it's a keeper.
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