Findings & Observations  - 
This ladies and gentlemen is the most relevant Google image result for a query "white girl".

I noticed a few of my middle eastern followers all used one particular photo as their profile picture and thought the image popped up high in the results for search query "white girl". I went to investigate an found no such result. The results to be of a rather poor quality but at the same time they offered a nice glimpse into those other and overlooked signals Google uses to rank stuff.

This is what I'm hoping will come up in the discussion here.


I tried to improve the quality of my results by adjusting the reading level but instead of academic stuff I got more urban dictionary and eventually - pornography:

Reading Level:
Medium: (best quality of results)

Synonym Use
I even tried using a query "Caucasian girl" in hope to end up with higher quality results, but the signals seem to be so strong that it just seem to override and show me the usual "white girl" rubbish that the masses seem to enjoy:

Bing Results
Interestingly, Bing seems to provide better quality of results, minus the images:
Perry Bernard's profile photoBill Bean's profile photoNicholas Chimonas's profile photoDan Petrovic's profile photo
oh my God. Lucky I'm a brown boy. Otherwise I'd be somewhat embarrassed.
+Perry Bernard so the result seem to be overly influenced by the meme culture and social sharing, my question is whether this is purely link-based or there's something else that nudged these results into a gutter.
It's giving the masses what they want ;) Have you read a "news" article on lately? Or on TV when they show silly youtube videos on a "news" show? Reminds me of the movie "Idiocracy" :)
+Luke Chapman one of my favourite movies. But what signals are we talking about here, if not links. That's what I'm interested in discussing.
On many sites like 9gag, 4chan and similar, you can find a lot of pictures like these with similar tag.
Being this sites pretty viral (specially on social networks, I suppose the results are these.
hey +Dan Petrovic could the rise of memes and the need to share of these funny images far outweigh the expectations of finding a some what boring photo showing at the top of the results.  
+Dan Petrovic sure why not have a look at suggest for "white girl..."
#1 white girl problems
#2 white girl wasted meme
#3 white girl names
#4 white girl mob
#5 white girl wasted song
OK, now I have a little time to think about this, +Dan Petrovic , the reason, as I see it, for this image to be found first is because of the nature of the search term, "white girl". What kind of person searches this terms, and what do they expect to find? It's not a term that ma and pa average would use to describe a girl of European descent, neither is it likely to be because someone is searching for a girl painted white. My gut feeling tells me that "white girl" is a term searched by the very culture that it portrays in the result, therefore, quite probably very relevant. I'd also imagine that "white girl" occurs in searches intended for porn material, especially in opposition to "black guy" or "asian guy", and in parallel with "white chic", "some white chic" etc. These are search phrases used by dare I say "less moralistic" individuals.

Bingo, the right search result for them is indeed "some wasted white chics at some sick-as party", and the image rendered fits superbly.

Checking my intuitions against Google Adwords Keyword Tool, "white girl" is searched just 210 times per month in Aus, and the "related" terms that Google is suggesting are bang on my assumptions: "white girl wasted" = 590x, "asian guys white girls" = 480x, "white girl twerking" = 260x, "white girl drunk" = 50x, with a fairly high % of total searched phrases being suggested are of this nature.

+Dan Petrovic , that's not what I said at all. I said, if you're the kind of person that searches "white girl", there's a high chance this is exactly what you are looking for. How is that a suggestion?
+Dan Petrovic i think to some degree it is... it assumes based on big data and presents what gets the most clicks/shares 
+Perry Bernard I know exactly what you're saying and am inviting you and everyone else to think about what signals influence this behaviour by Google. Is it mention co-occurrence, is it image annotation, search input, something else or a combination of factors. Let's go back to the crappy results once again. The fact that Google "gets" this is amazing.

On another note. What is happening is effectively creating an information bubble. People of type X search for X so Google shows them more of X. I always thought a search engine should splash in a bit of something different to users and see how they react. I don't have any way to prove this, but it is my gut feeling they do it from time to time.
+David Iwanow I disagree. How I see it is: people search stuff, they predominantly click on certain results out of the "matching selection", Google watches what proportion of sites get what clicks based on that term, it learns, after a lot of learning and examining of sites, it figures out "oh, you searched 'white girl', chances are, you want to engage in content about white girls that are trashed, or white girls that are getting it on with black or asian guys" and serves that content based on historical interaction.
No suggestions included. 
+Perry Bernard well, from my perspective it was a suggestion of the sort as I haven't really expected such results. I really just wanted to see different photos of Caucasian women. Now I'm exposed and introduced to this new "culture" if I can call it like that. All in all I think those results are poor, even if they give people what they want. Reason? A search engine thinks it's what people want based on certain triggers. But from my perspective and perspective of many other users this was bad search experience.
+Dan Petrovic I may have missed this in the comments...

Any consideration given to related anchor text or citation context? As in, "Check out this white girl?"

Would you consider that a relevant factor?
+Bill Bean yes, but an old one. I'm thinking - is there something else out there that's influencing this that we're not really considering.
This is an excellent example of how searcher intent varies from singular to plural. The SERP is wildly different between "white girl" and "white girls".

Did you get a carousel set of options when you performed an image search? Here is what I had as categorical image options:

white girl: "white girl problems", "stereotypical", "typical", "common", "selfie", "wasted".

white girls: "swag", "starbucks", "white girl problems", "typical", "be like"

An image search for [white girls starbucks] reveals more of the rabbit hole of categories that Google is choosing to associate with these queries:
"tumblr", "stereotypes", "white girl problems", "how to catch a white girl", "swag tumblr", "meme"

It would seem to me that there is a heavy combination of links and social signals which has revealed to Google that these are the most relevant results for searchers with these queries. Perhaps the links are really the primary factor here, which were a fall out of the social signals. Either way, there is a huge culture of memes associated with these words - and tumblr is a crawlable place for Google to learn this. 

As you can probably tell, these are highly used colloquial terms in America. The majority of humans on the web using the words "white girl" are talking about the memes. 
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