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Dan Petrovic
Works at Dejan SEO
Attended Griffith University
Lives in Brisbane
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Dan Petrovic

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How to write for the web
It's been two months since I published this article and as promised I'm sharing the user engagement statistics:

Scrolls: http://goo.gl/TvNhc8 Clicks: http://goo.gl/pqtysf Hovers: http://goo.gl/hdAw6c

Page views: 5,000
Average time on page: 11 minutes
Bounce Rate: 60%
Source: http://goo.gl/SiZd6F

Hypotext plugin installs: 156
Source: https://goo.gl/uSvQpw

What did I learn? My readers like when I write big in-depth articles but end up reading more of it if I show them only a skeletal form of the article and let them choose which parts to expand (hypotext). Heatmaps show that people did use the feature and weren't confused by it. I'm amazed that people spend an average of ~11 minutes on this article. I've never had that sort of success on my blog. Another highlight for me was that the bounce rate on this page was 30% lower than on our average blog post which means that after reading my post people aren't sick of me but many of them are looking for more of my content which is awesome.
Our research shows that only one in five people read web content word for word. Majority scan, skip and only read key items of interest.
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Interesting. Providing the option at the beginning of the article removed the devaluation of the hidden content in search? 

If you have any time I would truly appreciate the opportunity to discuss this further!
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(Doing a blog clean-up and decided to take this down, despite it being noindexed. Chucking it here so it's not completely lost.)

My first computer was called Orao (not Oreo), which translates to “Eagle” and it featured a whopping 16K of RAM. According to Wikipedia, this 8-bit computer was a superior version to its predecessor Galeb (Seagull) and was released in 1984 as a standard school computer in Yugoslavia.

How I got one

It wasn’t until 1992, however, that I got my hands on one of these. I returned to my home town after a violent war which left everything in ruins, including my local school. I toured this ghostly, half-demolished building decorated by millions of bullet holes and grenade craters. It smelled of of gun powder and charcoal.

In the basement of the building I found one room which wasn’t yet pillaged and to my surprise I found chalk. Boxes and boxes of chalk. I took as many as I could carry and as I was walking out saw what looked like a keyboard. I dropped everything and went to investigate, forgetting myself and not really watching for “pasteta” micro mines which were commonly dispersed around the town at that time. To my delight and awe, there it was, in front of me – a real computer! I took it home.

The power comes back

It was 6 months after, that we got running water and another 6 until power grid was re-established. First thing I did was flick the light switch in my room and the second thing was to plug the Orao computer into the TV.

For all the kids reading this, back then things were analogue and so was my TV. The computer video output had to be plugged into the aerial slot and channels tuned until you get a clear signal. And when I did… oh boy. I used ASCII to draw a house, proudly demonstrated it to my parents and got the standard “attaboy” response.

Bargaining

A few weeks later a kid from another suburb (we were the only remaining family in my block) hears that I have… a COMPUTER! So I started receiving offers which graduated from “I’ll give you a microphone” to “I’ll give you a motorbike”. The final offer was more than I expected… one day he comes to my house and points at an anti-aircraft gun.

Yes, he actually somehow dismounted a heavy anti-airicraft gun (P.A.M.) and dragged it into my backyard. This is with the explosive (black & red) bullets and all.

“Nikola, and what exactly am I going to do with a PAM?”, I said to him. I already had an AK which was much lighter and more practical.

“I don’t know, keep it as a souvenir.”, he replied.

When I said I still wanted to keep my computer he was a bit upset but said to me:

“I’ll just leave the gun here and you think about it OK?”, “OK” I said.

I am not sure what happened to this piece of military equipment, but I think my grandpa eventually sold it as scrap iron.

Later on I got a Commodore 128D and finally my first PC once I migrated to Australia. The Orao computer is still somewhere in my old house in Croatia, waiting for me to turn it on and have fun with ASCII art.

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My first computer was a VZ 200 with 8K of RAM
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Happy Australia Day!
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Yep. That looks aussie enough. 
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My first inclination would be to wonder if it's related to a change a bit back (saw some oddity with HREFLANG in GSC changing without a single HTML change on my end), but after digging further, I wonder if the canonical tags are creating the issue since they use parameters in the HREFLANG but it then has a canonical tag to the non-parameter URL.
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Ok. I wasn't worried but after this message I am.
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First world problems. :)
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Curious about Accelerated Mobile Pages (AMP)? You'll definitely hear a lot from us about them this year, being ahead of the curve gives you that extra edge. Here are a bunch of hangouts to get started with:

Existing, recorded hangouts:

Intro with Richard Gingras:
https://plus.google.com/events/cfn8fnt47j09qs7d3t0l7rqmjr0

Technical overview with Emeric Studer:
https://plus.google.com/events/cgca7npsn20d2f68gto5sltr6jk

Technical overview II, with Malte Ubl:
https://plus.google.com/events/ch231bul4ql7c2cer88fucq5n3k

Upcoming office-hours hangouts (submit your questions!):

Analytics, with Rudy Galfi:
https://plus.google.com/events/c51ih2l3ome25sfcebj9lli9vd0

Paywalls, with Ashwin Limaye:
https://plus.google.com/events/colinihi6sc5vbgd0qb5bo1p0l4

Ads, with Craig DiNatali:
https://plus.google.com/events/c4an6qucjbpp0h53agmrn59l3nc

About format innovation, with Rudy Galfi:
https://plus.google.com/events/ckn1d5vjt09i5tru9875vkvjujk


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Thought of the Day
The amount of people who disable Adblock on a particular page or site is a valid search quality signal for Google.
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I also think that if someone bothers to disable Adblock, he is showing a strong engagement. To the contrary not disabling is not indicative of low quality content: this can be related to a passive attitude (not everyone is a geek) or the   frequency of visits to  the  site... Will you change your habits if you come once per week/month  ? I still have some doubts about the willing of Google to bind it's algorithm with a third-party software! Maybe Google and Adblock will move to closer business relations or maybe Google will develop it' s own blocking solution...
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Some of you will know what this is. Others will eventually find out and go make one themselves :)
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+Dan Petrovic where do you find those geeky cool things? :)
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Pretty creative +Dan Petrovic - At least you weren't just checking social media on your phone. ;)
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With 13 ads blocked on this page I doubt the "ad-light experience" will be much better. Shall I give it a go, what do you reckon guys?
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Guys check this out: "Forbes.com asks users running adblockers to disable blocking to view stories on their site. Then promptly serves up pop-under malware to those who complied."

https://www.reddit.com/r/technology/comments/408jpc/forbescom_asks_users_running_adblockers_to/
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Back on my mountain bike. Feels great.
(I'm in pain though...)
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+David Iwanow will consider that in the nearest future if I will get an job opportunity there. :)
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+Masatake Wasa I really tried reading the article you shared but their call to action made it impossible. I wonder if they know how bad this is for user experience.
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+Samuel Penn I'm not fundamentally opposed to adverts. I am fundamentally opposed to adverts that crash my iPad. Since the latter would prevent me from reading the news article regardless of whether I had a subscription to enter the paywall.
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19,427 people
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  • Griffith University
    Multimedia, 1999 - 2001
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Dejan Petrovic
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Search, technology, science and futurism.
Introduction
Owner and director of Australian search engine optimisation company - Dejan SEO. In my spare time I enjoy assisting webmasters with SEO related questions, discussing hot topics and sharing knowledge. Apart from my professional life I am a big fan of science, technology, futurism, education, arts and music.
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Survived a war.
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Search Engine Professional
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SEO, Online Marketing, Search Engines, Digital Strategy, Blogging, Design, Sound, Multimedia
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  • Dejan SEO
    Director, 2002 - present
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Brisbane
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Australia - Vukovar - Novi Sad - Indjija
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+61 408 870 823
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1 Clunies Ross CourtEight Mile Plains QLD 4113Australia
Great fun for kids but only certain areas are climatised. Avoid visiting on a hot day.
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Expensive yes, but highly professional and very friendly. They will take time to explain and discuss your situation and give options if applicable. Highly recommended.
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A charming, charismatic little cafe with great coffee and tasty menu.
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Their $16 wagyu burger reminds me of McDonald's burger experiment when they left it out for a year. Absolutely inedible.
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