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Dan Petrovic
Works at Dejan SEO
Attended Griffith University
Lives in Brisbane
19,546 followers|10,832,107 views
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Dan Petrovic

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How to write for the web
It's been two months since I published this article and as promised I'm sharing the user engagement statistics:

Scrolls: http://goo.gl/TvNhc8 Clicks: http://goo.gl/pqtysf Hovers: http://goo.gl/hdAw6c

Page views: 5,000
Average time on page: 11 minutes
Bounce Rate: 60%
Source: http://goo.gl/SiZd6F

Hypotext plugin installs: 156
Source: https://goo.gl/uSvQpw

What did I learn? My readers like when I write big in-depth articles but end up reading more of it if I show them only a skeletal form of the article and let them choose which parts to expand (hypotext). Heatmaps show that people did use the feature and weren't confused by it. I'm amazed that people spend an average of ~11 minutes on this article. I've never had that sort of success on my blog. Another highlight for me was that the bounce rate on this page was 30% lower than on our average blog post which means that after reading my post people aren't sick of me but many of them are looking for more of my content which is awesome.
Our research shows that only one in five people read web content word for word. Majority scan, skip and only read key items of interest.
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Sterling Phry's profile photoDan Petrovic's profile photoZach Carmichael's profile photoJoshua Uebergang's profile photo
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Thanks for the behavioural data post on Moz, Dan. It's hard to get anything quantifiable on the topic. I referenced the article in the "Value" section of: https://www.digitaldarts.com.au/the-expert-guide-to-shopify-seo
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What's the best practice with serving different content on the same URL based on user's location? (e.g. WA visitors see different content to people in QLD).
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To get location, you need to insert in your system a geo ip database like this one
https://www.maxmind.com/en/geoip2-databases
so you can give the content for its location.
You could use the geolocalization feature of browser, but you need user's consent first. So using geo ip is better.
But as +Martino Mosna said I would not cloak.
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After much consideration I've determined that our local pages [1] had no purpose other than SEO. Our customers go to "Contact Us" section to find our address and local phones. The rest of it was just fluff, text and attempts to make any reason to put some sort of "quality" content on those pages. There isn't any. So the pages are gone. I've updated the business pages and redirected the old URLs to our home page. I'll let you know how this goes for me before I execute my backup plan [2].

[1] Local Pages (still in cache):
https://dejanseo.com.au/melbourne/
https://dejanseo.com.au/brisbane/
https://dejanseo.com.au/sydney/
https://dejanseo.com.au/perth/

[2] Backup plan consists of re-establishing the pointless local pages and throwing some links at each. Yup, good old links and useless pages. God I hope Google proves me wrong and I don't have to do this.
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That is BS on Google's part.
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About to smash it.
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Edwin Jonk's profile photoSasch Mayer's profile photoDavid Iwanow's profile photoDan Petrovic's profile photo
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+David Iwanow I did :)
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Ok, I admit it, did some negative SEO attacks on https://www.google.com/webmasters/tools/ just to raise awareness of geograph.org.uk though sublimnal advertising. It was a risk as there are so many sites Googlebot could of picked... https://www.google.com.au/#q=site:https:%2F%2Fwww.google.com%2Fwebmasters%2Ftools%2F+inurl:siteUrl

(:-p)
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Dan Petrovic

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On my way to Singapore. Any recommendations for food and fun?
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Any recommendations for food and fun?
Have as much as you can get :)
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Dan Petrovic

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Google is now reporting when "rich results" happen in the Search Consoles Analytics report.

It's backdated to their last official Update on the 27th April.

From what I can tell, it includes times when rich snippets are included in the displayed result. e.g. product priced, reviews, recipe data etc..

A good report is to filter by rich results then display pages. Then you can see which pages are worthy of rich snippets.
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1. Wisdom and perspective from a PR veteran.
2. Some low-budget PR tactics.
3. Occasional creative PR example.
4. Lots of useful, basic and common sense PR advice.

Note: This is a really good guide to basic PR without a single instance actual guerrilla approach. Essentially, Levine mixed up words "cheap" and "guerrilla". He failed to bring up any significant digital PR opportunities, despite his attempt to stay in touch with the trends.
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Local Businesses MUST check their Businesses Images

#spam   #localbusiness  
This is another reminder that local businesses must check their Business Pages for Google Image Spam.
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wait isn't that what them kids are calling growth hacking?
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In my garden this morning.
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Jim Munro's profile photoDan Petrovic's profile photoChris Sutton's profile photo
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+Dan Petrovic even more impressive Dan! Hope you enjoy the rest of the long weekend.
 
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I'm looking for someone to translate a website from English to Thai, also English to Vietnamese.
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G+ is a hive of industry these days. :)

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Who can identify these for me?
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Death, probably death, poison, deathly poison.
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Have him in circles
19,546 people
busra halicioglu's profile photo
Fact that will blow your mind's profile photo
atilla tutuş's profile photo
Hitendra Parmar's profile photo
Luis Azamar's profile photo
vananh nguyen's profile photo
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  • Griffith University
    Multimedia, 1999 - 2001
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Dejan Petrovic
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Search, technology, science and futurism.
Introduction
Owner and director of Australian search engine optimisation company - Dejan SEO. In my spare time I enjoy assisting webmasters with SEO related questions, discussing hot topics and sharing knowledge. Apart from my professional life I am a big fan of science, technology, futurism, education, arts and music.
Bragging rights
Survived a war.
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Search Engine Professional
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SEO, Online Marketing, Search Engines, Digital Strategy, Blogging, Design, Sound, Multimedia
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  • Dejan SEO
    Director, 2002 - present
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Brisbane
Previously
Australia - Vukovar - Novi Sad - Indjija
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+61 408 870 823
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1 Clunies Ross CourtEight Mile Plains QLD 4113Australia
Easy access and parking, now crowds and accessible, helpful staff. If you can't be bothered with the nearby Bunnings and want bigger range this is the place to visit. In addition to gravel, sand, stones and mulch, they also have a small but nice range of plants.
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reviewed in the last week
This is a new establishment. Fancy architecture and the usual quality of meals. Plenty of parking. My highlight is high definition audio in drive-through. Smooth clear voice.
Public - a week ago
reviewed a week ago