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YouTube Monetization Question for the Experts.

Hypothetical: Assume 1,000 people watched a 30 minute video that had 3 segments. There was a pre-roll, post-roll and two mid-rolls.

What would be a reasonable expectation of revenue from the YouTube ads on average?

+Michael Mozart +Craig Shipp +Harold Carey Jr. +Lamarr Wilson +Hermine Ngnomire 
Mike Mozart's profile photoCraig Shipp's profile photoD. Booey's profile photoHallo K's profile photo
+Dan McDermott length of video has nothing to do with monetization. And each person's CPM varies. But to answer your hypothetical, if your CPM is around $3 which some people's are (some are slightly higher), expect $3 per 1000 views, that's how it works.  So you'd get $3. 

That's the best answer you probably will get.  Best wishes today!
Not sure I wrote it correctly +Lamarr Wilson. I mean if I create and upload a video to YouTube (30 minute local version of 60 Minutes for example) and authorized YouTube to monetize it what would the average revenue be per 1,000 views if it had pre, post and two mid-rolls like a tv show would. (I assume I have no control on what CPM YouTube charges.)
It's a great way to alienate your audience.  I click off videos if they start with an ad.  It just makes me realize that the video wasn't important enough for me to watch.
+Dan McDermott I answered it correctly. IF your CPM happens to be $3 that day, you'd get $3 per 1000 views, or $3. If it's $4 that day, you'd get $4 per 1000 views.  That's how much videos make.

We live off of it due to bulk. Back catalog, current videos, etc. It all adds up to something sustainable. But one video with 1000 views? That's all you'll make, doesn't matter how many pre-rolls you add.
Ha Ha Ha Ha ha ha ha.
Well, assuming all desktop views as mobile has little or no advertising interest or capability. No mobile mid roll ads and no post roll ads on mobile either.
No polio ads or banner ads on mobile yet. ( Why Not?)
70 percent of my views are mobile so that whole chunk is valueless. You can block views on Mobile if you wish.

I'll bet that ad-blockers like the ones CBS is shoving down the worlds throats thru C-NET's blocks 30 percent of Desktop ad views.
YouTube sniffs those out and doesn't pay you. Which is understandable.
You don't mention if you will choose to allow a display Ad will appear along side the video or not, or allow pop-up overlay ads.

Another issue is that Only 30% of my views are from the USA and every country has some different deal.

You don't earn a cent if YouTube runs ads for ANY YouTube or Google Offerings. Nothing!
And since youtube now allows anyone to be an instant "Moneitized Partner" the limited ad dollars are sliced very very small.
Now any spammer with adsense can monetize just about anything on youtube and they are uploading tens of thousands of videos each day, ad revenues are flushed down the crapper as spammers just re-upload your content and monetize it.

Basically you can get 150,000 views + EACH DAY and only earn 150 dollars. So figure it out on that.
( no mid roll ads, but everything else possible)
I have pre-rolls, display ads, pop-up overlays, post rolls, you name it!

Youtube is not the money maker that it once was. And getting worst by the day.
I hear you +Lee Keels What I am trying to figure out is how to do good local news and public interest programming for an under-served area and generate enough money to pay the reporter/host. I think people are more forgiving about pre-rolls and mid-rolls when it is a news story or interesting feature about the neighborhood in which they live and they realize that there are costs involved and if you watch an ad you are supporting the effort to bring television news coverage to an area that has little or none.
My above comment, stupid iPhone autocorrected " Pop-Up" to Polio
I appreciate your taking the time to respond +Lamarr Wilson and +Michael Mozart What I am trying to figure out is a way to do niche local programming. Say a county of 40,000. You might get 2,000 - 5,000 views on a good story. From what I am hearing from you both is that the built-in YouTube monetization is great if you have a LOT of views for a video with mainstream national and/or worldwide appeal but is not an option for something that has only a local or regional appeal. Do you think it would be better to turn the YouTube monetization off for something along these lines and go with in-line ads that are "fast-forwardable" but would likely be watched if they were from local businesses and thus interesting to the local viewer? An example is the two inline ads at the beginning and end of this: The McLaughlin Group 6/1/2012
LOL +Michael Mozart I was wondering how to handle that one... "Yeah, Michael... I agree there are way too few polio ads on my mobile videos... Uh..." HAHA
+Dan McDermott I think you're putting the cart before the horse here (god I'm old). +Lee Keels has a point about it being a turn off.  I use pre-rolls, but I've earned the right to. I've established an audience that doesn't mind because of the content they get rewarded with. 

You need to focus on incredible content and who you are targeting. I'm not one of those people who would watch 30 minutes of ANYTHING on YouTube personally; I prefer small clips, but there IS an audience for it.

Build the audience with standard ads and slowly work in the pre-rolls.

But I tell you this honestly, if you do mid-rolls, and you haven't built that trust with your audience, they will hate you and never return. No one comes to the Internet to watch a video only to have it interrupted halfway in.  That's just the reality.  Be very careful with mid-rolls. I'd implement those LAST or not at all (personally)

And don't shoot so low. If your stuff is great, expect a hell of a lot more than 1000 views. Who wants to make $3-4 ONLY on highly produced stuff?

Ok, I gotta go, but think about the scenarios I've presented, and stay positive! :)
+Dan McDermott my opinion is to use a smaller video site with monetization. You can record live with ads. Like BlogTV and the recorded watchable shows will be monetized. You can then upload those to youtube. Something like that.
You need to get people to find your show or you will have little or no views anyway.
But it's still damn little money for a lit of work.
Local ad sales are best. The Advertisers know exactly what the local paper charges for a certain circulation. ( Overpriced Print Ads LOL) Your ads would be a bargain.
+Michael Mozart I appreciate the advice! I am planning on doing a test of this in an area where I have a newspaper so I can promote it to the readers (about 20,000 for any given issue). Sounds like I need do do some serious experimenting with short form single stories and long form weekly shows and closely study the analytics.
Also (just to defend my industry on the local level) most people buy a 4" x 4" full-color ad in my papers long term. It reaches 20K people for $50. That's a local reach and CPM of $2.50. Better than online. And the ads work. Most of our advertisers have been with us for many years.
Thanks! +Michael Mozart The paper is free. It is circulated in grocery stores, convenience stores, restaurants, etc. All local stuff. We do not deliver or mail. Everyone has to choose to pick it up. It is by far the #1 paper in the county. Great local rag, I'm proud to say. Here is an example:
+Dan McDermott I'm a big fan of Free Distribution Local Papers and Shopper Papers! They have a VERY Loyal Following. I was thinking of the larger city newspapers that cost a Dollar or more, now, have become the size of a blow in flyer, with ridiculous ad rates!
+Dan McDermott

Let's chat when we get back. Can't count on all $ coming from YouTube. There are some other mechanisms and opportunities... 
+Lamarr Wilson

Seems to me that YouTube should pay $3/$4 per ad displayed. If content has ads in four spots it should be Rate times 4. Or $12/$16 per thousand...
Nothing from YouTube...everything from my sponsors direct.
So many numbers! I'm seeing rainbows with my synestesia
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