My ten year old visited me in the office just now:
"Dad, what's a YellowBook?" he asked referencing a stack of the yellow pages editions upon my shelf.
"It's a book with the names and phone numbers of businesses'", I replied while pecking at my keyboard
"Why?", he asked.
"So folks who need help can find the right business to help them"
"Are you in the yellow book?"
"Because it 's expensive"
" It costs money?", he exclaimed.
"Sure, Yellow book is a business too and they need to make money to stay in business so they charge money to have your name and number in the Yellow Book"
He paused for a moment digesting our conversation and asked,
"Are you [meaning someone in the YB] not allowed to be on the computer (i.e. internet/website) is that why you pay for the yellow book"
"No, they can still be on the computer"
He was visibly stunned.
"Well that's just stupid! Why do you have them?"
"I call up a few of them everyday and ask them the same thing"