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Dan London
2,006 followers -
Marketing Professional - Raleigh, NC
Marketing Professional - Raleigh, NC

2,006 followers
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Nice tool.
Introducing conversion estimates in Keyword Planner 

The busy shopping season is right around the corner and consumers are making their lists and checking them twice. To help you set the right bids to reach on-the-go shoppers, Keyword Planner will now show how varying bids may influence your campaigns’ performance differently for desktop and mobile devices. By entering your conversion rates and values, you’ll be able to see, at a glance, how changing your bids may impact metrics like estimated conversions, ROAS, Avg CPA, and total conversion value -- for both your desktop and mobile campaigns. 

Let’s say you’re an online retailer gearing up for the busy shopping season with a cost-per-acquisition target of $25. In the example image below, you can see how varying your bids may influence your average cost-per-acquisition based on the conversion rates and values that you’ve entered.  

Now let's say you realize that people who search on mobile devices are twice as valuable to you as people searching on desktops. You’ll be able to see how changing the mobile bid adjustment will help you get the best ROI from your campaign.

To learn more, visit our help center; http://goo.gl/zBapVs.

Note: It's important to keep in mind that while Keyword Planner [http://goo.gl/Owq8M] can provide some great keyword ideas and traffic estimates, campaign performance depends on a variety of factors. For example, your bid, budget, website, and customer behavior can all influence the success of your campaigns. 
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Cool idea!
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Another great Think Insights study.
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