FYI - in my book, The Gen Z Effect, which came out earlier this month, gamification is one aspect of behavior that we discuss in the context of learning, working, and "teaching" games (Rocksmith is featured via an interview with Nicholas Bonardi from Ubisoft).
The short six minute overview video sums up the book here:
The Gen Z Effect: Living in a Post-generational World
And via the power of Kindle downloads, the book can be in your hands within minutes, if you find the topic of post-generational behaviors and enabling technologies, of interest. Hardcover and Kindle available now at:
The audiobook edition is coming shortly, but has not yet (as of this writing), been released.
Keep up the good work - I like your array of short snippets. Very nicely done, and completely in keeping with ALL generations having less tolerance for lengthy video clips.