Fusing Narrative with Analytic Thinking

+Stephen Denning writes,
"Analytic, abstract thinking is ideal for reporting the regular, the expected, the normal, the ordinary, the unsurprising, the mundane, the things we often take so much for granted that we are hardly conscious that we know them at all.

"By contrast, narrative thinking, encapsulated in stories and storytelling, is ideally suited to discussing the exceptional. Narrative thrives on the disruptions from the ordinary, the unexpected, the conflicts, the deviations, the surprises, the unusual. Stories flourish in the overthrow of the existing order by some event or thought that changes our perspective. Stories derive their power from a violation of the normal and the legitimate and the ordinary, which in turn generates the fear and curiosity and excitement which we all feel when listening to a good new story. In this way, stories appeal not only to the mental process of the brain, but are grounded in the feelings of the listener. They thus appeal to both the mind and the heart.
. . . 
"Storytelling doesn’t replace analytical thinking. It supplements it by enabling us to imagine new perspectives and new worlds, and is ideally suited to communicating change and stimulating innovation. Abstract analysis is easier to understand when seen through the lens of a well-chosen story and can of course be used to make explicit the implications of a story. The Springboard does not recommend abandoning abstract thinking, nor does it suggest that we should give up the advances that have emerged through experimentation and science. It discusses the discovery of the power of storytelling and the mechanisms by which it operates, thus remedying the neglect of storytelling, but not so as to jettison analytic thinking. It proposes marrying the communicative and imaginative strengths of storytelling with the advantages of abstract and scientific analysis."

#Storytelling   #DriveInnovation  

Featured in Data Storytelling for Disruptors
http://blog.causeanalytics.com/2014/10/data-storytelling-for-disruptors.html 
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