The six-month dolphin hunting season starts in Taiji today, and so too does the fight to raise awareness and stop the slaughter.
A few hundred of us have gathered at Cavendish Square and will soon be heading to the Embassy of Japan, where we'll be until 18:00.
If you're in London today and can spare a few minutes, why not come see what we're up to? Even if it's just to take a couple of pics or whatever.
If you can't, then simply avoid ALL marine parks around the world. It's capitalism that drives the needless slaughter, not tradition.