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Dan Antonson
Works at Collegis Education
Attended University of Minnesota
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Dan Antonson

General Questions  - 
 
Tech question: I'm trying build a standard for tracking forms. Ultimately, I want to push multiple form values into a SINGLE dataLayer value. I DO NOT intend on using all values in the form - obviously, no personal information.  

I want to be able to push an object into a dataLayer value and access the values of that object from a single key in the dataLayer.

it might look something like this:
<script>
dataLayer.push({
  'event': 'form',
  'formValues': {request: 'service', location: 'minnesota'}
});
</script> 

Does anyone know if there is a way to access those values within GTM? 
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Dan Antonson's profile photoSimo Ahava's profile photo
3 comments
 
No, it wouldn't work since you're trying to pass an object when a string is required.

The curly brackets denote an object with properties. Dot notation is used to retrieve a property of this object. 
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This is the greatest thing ever... automatically add photos to your calendar. Go back and see what pictures you took and when. So cool. 
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Combining device data in #GoogleAnalytics ?  Has there ever been a better time to be a digital analyst?

#measure  
Visits will now be called "sessions" and visitors will now be called "users." The Google Analytics team has also integrated web data and app data within the same reports. These new views roll out to all accounts starting this week.
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Dan Antonson

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I'm in heaven...
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Google Analytics just keeps getting better and better. "Remarketing now available on GA" #measure  
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Dan Antonson

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Funny you ask, +Josh Braaten . There's my boat! Just got it too!! :) You should come up with an excuse to cut out of the office so we can work from the boat (I got a mifi and power!), got a slip near the St. Croix too! You don't even want to know how much gas it takes. Hahaha
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Dan Antonson's profile photoEric Antonson's profile photoShinhee Son's profile photoJosh Braaten's profile photo
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Inbound party!
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Dan Antonson

General Questions  - 
 
Hi everyone, 

I'm curious to learn more about how others in the group are documenting tags, dataLayers and scripts within GTM. I manage a few properties, all with GTM and I find it overwhelming to manage so many elements. Some of my containers have 100's of pixels and dozens upon dozens of dataLayer objects on the various pages.  Someone will request a new tag or something, and in my head I'm thinking, "I think I have a script for this?", "What was that element class again?", "I need to change a script, what other things will it impact?" etc. etc. 

I took a stab at documenting things in Excel, here's a small sample.

 I guess my main question is, what is the best way to document a Google Tag Manager implementation and the related tags?  Suggestions? Thoughts? Feedback? Is there a better way? 

Thanks in advance! 
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Doug Hall's profile photoRoel Willems's profile photoDan Antonson's profile photoIstván Maczkó's profile photo
8 comments
 
Appreciate your thoughts +Roel Willems , that's really sound advice. 

+Simo Ahava +Niels Westerhelweg +Doug Hall  Thanks everyone for your input,  it's clear the naming conventions are important to keeping everything in order. I think I need to spend some documenting exactly what I want this to look like so I can make sure everyone abides by it. Looks like I have an internal GTM bible to write :) Thanks again! 
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Dan Antonson

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Does anyone know if code exists to integrate Vimeo Google Analytics video tracking + Google Tag Manager? Thought I'd ask before I start writing new code. 
So you've got an awesome website and an awesome video hosted on Vimeo. You dropped the Vimeo hosted video into your page like so: But now you have no way of tracking the video events in Google Analytics. Did your paid traffi...
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Patrick Cicere's profile photoTrisha McFadyen's profile photoStephane Hamel's profile photoDan Antonson's profile photo
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Noticed someone +1'd the post, I never did adapt +Stephane Hamel 's code for Vimeo, my client ended up switching to Wistia, I do have a solution for that, but not Vimeo; for those who are wondering. Anyone want to take a stab at it? 
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Dan Antonson

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Couldn't agree more. Why Too Much Data Disables your Decision Making ability. #measure
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Not bad Google, not bad at all. For just checking in / monitoring the new Google Analytics app will do nicely. #measure
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So true. What worked last year, may not work today.
The objective of the series on marketing attribution was to demonstrate how constraints, caused by humans and nature themselves, generate enormous issues in the marketing sciences. Sometimes such issu...
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So freaking cool!! See keyword trends within books over time. Truly fascinating.
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594 people
Adam Kneeland's profile photo
Olivier Silvestre's profile photo
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Michael Halbrook's profile photo
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adnane bourachi's profile photo
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Work
Occupation
Web Analyst
Employment
  • Collegis Education
    Web Analyst, 2013 - present
  • [s+m+c]pros
    Lead Analyst, 2010 - 2013
Story
Tagline
Living the #Measure Life
Introduction
Born and raised in Minnesota. I've done my fair share of traveling. In the summer you'll find me on the St. Croix river, and in the winter, you'll find me trying to keep a snowmobile in one piece. If you like the occasional humorous / will probably go viral internet videos; you should probably circle me. 

Currently working as a Web Analyst specialist at Collegis Education. Background in web dev, communication and marketing, but now I have found my focus with web analytics. I <3 #measure. Oh, and I post a lot about my industry and what I learn / discover, so if you want that, you should circle me. 

Also, sorry Mac fans, I love Android, and my PC. I used to own an iPod, but lost it, and didn't bother replacing it - so clearly, I also post about Android awesomeness. 



Bragging rights
Super good at finding four-leaf clovers... it runs in the family...
Education
  • University of Minnesota