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Damon Gudaitis
Lives in Vancouver
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Damon Gudaitis

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I did an interview with ecommerce news site Internet Retailer about my work for SYSPRO Canada and how we're using Bedrock Data, Inc. It's a high-level summary of some of the changes we've made over the last year and a bit.

I must admit to being surprised that they even mentioned that I "declined to comment on the impact on sales." I work for a private company. I didn't decline, it's simply not information that we disclose and that is so normal for a private company that it does not merit comment.

It's a good read for my friends and family who want to understand what I do and useful if you're considering Bedrock.

It's probably not going to revolutionize your marketing. That takes way more than 1500 words.
Internet Retailer - B2B/B2B Marketing - How software supplier Syspro Canada increases customer leads
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Good Job Damon.
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Does this say more about me or the world we live in?

Thesaurus.com lists freedom as a synonym for security. If Western governments have taught me anything over last decade, it is that freedom is the antonym of security.
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A view of the harbour a few minutes walk from my place in Vancouver.

Most of the harbour is fully industrialized an access is restricted, so it is nice to be able to get to the water even if the beach isn't all that welcoming.
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Privacy and censorship are now inextricably linked in the Internet age. This article has a really nice discussion on the problems with regulating privacy on the web.
Google and other search engines should remove links to out-of-date or unwelcome personal information from all of their search results around the world – not just in specific European countries – when people in Europe ask for them to be taken down and there’s no good reason not to, EU data protection officials have decided.
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If your job involves any form of persuasion, this is what you are up against.

Also, nurture friends and colleagues with the wisdom to say "I don't know."
The trouble with ignorance is that it feels so much like expertise. A leading researcher on the psychology of human wrongness sets us straight.
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Don't include social share buttons.

Rant time.

I'm sick of social media gurus (if you ever have respect for something I do, please don't call me a guru; it is a badge of shame) advising that the first step to social success is adding social share buttons.

If the first step to success is adding social share buttons, then why is no one sharing my B2B product pages.

Ohh right, it's because nobody wants to share that they are buying business software systems with their friends. And if they do want to share that information with their friends, then you should probably re-evaluate the value of reaching their friends.

There's a tsunami, or is it an avalanche, or an event horizon of advice that funnels all social marketing conversations in to some stupidly simple steps.

Reality check: marketing is not stupidly simple.

If you are publishing something that is likely to appeal to a consumer audience, then put those buttons up. But your system requirements page is not going to get shared, so sharing buttons are a distraction at best.

If a CFO buys an enterprise accounting system in a forest and nobody is there to hear it, do you still profit?

Hell yes.

Buyers in B2B still do their research and seek out opinions, they just do that within their personal networks, on boards of directors for companies and charities, or on forums. But their wives and husbands aren't interested in seeing Facebook or Google+ posts on products that help them get home earlier.

They just appreciate that they get home in time to sit down for dinner with the kids.
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Damon Gudaitis

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Some of these are quite excellent and new to me. Certainly worth a read if you do any type of lead gen, and not just content marketing.
Generate high quality leads with these 13 actionable lead generation tactics for content marketers. Step-by-step leadgen tactics for content marketing.
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Vancouver from Lighthouse Park.

This is one of the few times that I had a real camera with zoom.

Mount Baker looms majestically behind Vancouver, but you can't see it in this picture.
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One of my landing pages is getting torn apart on Page Fights in about an hour. Come check it out and watch for my ERP book offer.
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Damon Gudaitis

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Canonical Tags on Tag Pages

Hubspot's blog engine automatically adds a canonical tag pointing to a blog's home page on every category/tag/topic page.

I discovered this after recommending that the tag pages get noindexed. Hubspot's blog engine makes noindexing difficult, so the technical team reached out to Hubspot support who responded that the canonical makes it okay.

My reaction to this advice was that it is ridiculous.
-tag pages are getting indexed
-each blog page has a list of about 500 links to tag pages
-monthly traffic is down year on year  despite doubling output

My problem is that "Hubspot says" is a great way of killing debate, so I'd like to hear what the community says.

My advice: Noindex and remove the links.
Compromise: Remove the links and don't worry about indexing.
Hubspot: Canonical tag rules.

Thank you all.
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Just a small suggestion - maybe you should advise that the current tags be reviewed with a goal of reducing the number of tags used. It sounds like a lot of tags for any blog, but that said I have no idea what type of content you're publishing.

My gut (and it's been doing SEO for a while at this stage) is that increased content and reduced organic traffic could be caused by multiple things, and I'm not sure tags alone would cause this. You need to take a deep dive into your technical set-up, your content, and maybe - most importantly - your backlink profile. I'd look at historic data and try to pinpoint when the declines occurred (correlate to known algo updates such as Penguin, Panda), isolate what content is performing less well than before (look for patterns), conduct some competitive analysis to see who's doing better than you and why, and finally dig into your backlinks to see if these could be holding you back (penalties, both algo and manual, are very often the reason why ranking/traffic declines substantially).

I think you're probably wasting cycles looking at the tag issue.  Lots of sites have weird tag set-ups with no discernible impact on rankings.

Again, I hope this helps, and I appreciate it's not too nice to be handed something to look at when you don't feel equipped to figure it out. 
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If you are on the west coast of North America you have a once-in-a-lifetime chance to witness a total eclipse of the moon shortly after 3 AM tonight.
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I find the English Proficiency Index by Education First interesting for the subject matter and the simple elegance of the data visualizations. They are clearly focusing on how to best communicate the data rather than how to impress visitors.

My only question is why aren't Canada and the US ranked? I'm not certain that we'd do better on an English proficiency index than the Netherlands and some Scandinavian countries.
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Have him in circles
474 people
Gregory Karpinsky's profile photo
‫سمحان الشحري‬‎'s profile photo
rassil rassimo's profile photo
Kevin Graves's profile photo
mostafa ana's profile photo
‫ضوء القمر‬‎'s profile photo
Louis Turnage's profile photo
Kumar A's profile photo
saywan namo's profile photo
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Vancouver - Vancouver - Matsuyama - Nagano - Prague - Edinburgh - Seville
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Internet marketing, traveling, writing, cycling, and home brewing.
Introduction
Marketing coordinator with SYSPRO focused primarily on online lead generation and prospect nurturing.

I'm currently working towards becoming an advanced data marketer with support from my employer.

I'm also a home brewer and cyclist.
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Marketing Coordinator
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The brisket is more tender than more expensive places BBQ places downtown. Very nice.
Food: ExcellentDecor: Very GoodService: Very Good
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