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Daisy Kwan
Works at WebMetro
Attended University of California, Irvine
Lives in Los Angeles, CA
134 followers|24,016 views
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Daisy Kwan

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Absolutely changed my commute. Scribd - unlimited books and audiobooks for $8.99/month. Get 2 months free with this referral :) 
Join kwandaisy on Scribd and read unlimited books, audiobooks & comics free for 60 days.
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Daisy Kwan

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Your Test is Only as Good as Your Hypothesis [Video] http://conversionxl.com/your-test-is-only-as-good-as-your-hypothesis-video/
ConversionXL Live 2016 is coming up next March (get on the list to get tickets at pre-release prices). We're going to publish video recordings of the previ
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5 Tips to Increase ROI With Marketing Analytics http://blog.kissmetrics.com/increase-roi-with-analytics/
Rev up your ROI by recognizing distractions and executing differently. Here are five tips to help your business thrive.
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If you understand and leverage the complete arsenal of Google AdWords tools fully and completely to your advantage, you can more intuitively target and optimize this traffic to your advantage and even use it to retain your existing customer base.
Use a strategic, budget-conscious approach to targeting AdWords competitor keywords. Qualify traffic & retain customers using your full AdWords toolset.
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Know Your Audience: 5 Ways to Set Up Listening Posts http://contentmarketinginstitute.com/content-inc/blog/listening-posts/
Setting up listening posts is critical to make sure you truly understand your industry. -- Content Inc.
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Better check to see if your Google local business listing is up to date.
Company will first try to contact businesses that haven't logged in within six months, then may unverify if there's no response.
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Misuses of 4 Google Analytics Metrics Debunked https://moz.com/blog/misuses-4-google-analytics-metrics-debunked #1marketing industry #feedly 
In this post I'll pull apart four of the most commonly used metrics in Google Analytics, how they are collected, and why they are so easily misinterpreted.
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Daisy Kwan

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Cross-functional teams have become ubiquitous because companies need to speed innovations to market. But they often fail.
Research shows that fixing them requires strong governance.
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From Mobile to Facebook to Programmatic Buying to Tracking we are creating failing digital strategies. Learn how to avoid them, and the best alternatives.
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Google announces TrueView for shopping http://www.lovesdata.com/blog/2015/trueview-for-shopping/
TrueView for Shopping allows advertisers to embed their products in videos or list them alongside videos.
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A Fool with a Tool is Still a Fool: Why Marketing Automation Isn’t Enough http://unbounce.com/conversion-rate-optimization/why-marketing-automation-isnt-enough/
We use marketing automation platforms to run more efficient marketing campaigns, but they're not a silver bullet. Specialized software can help you get better results.
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Daisy's Collections
People
Have her in circles
134 people
malviya dinesh's profile photo
Ashwini Sharma's profile photo
Cahya dwi pamungkas's profile photo
Borges Eileen's profile photo
Sean Monaghan's profile photo
Colin Chu's profile photo
Betty Lung's profile photo
krunal boss's profile photo
Christa Davison's profile photo
Work
Occupation
Senior Paid Search Campaign Manager
Skills
PPC, SEM, Google AdWords, BingAds, Google Analytics
Employment
  • WebMetro
    Senior Paid Search Campaign Manager, 2012 - present
  • ValueClick
    Account Manager, 2011 - 2012
  • Social Radius
    Social Media Assistant Account Executive, 2009 - 2011
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Los Angeles, CA
Previously
Cambridge, United Kingdom - Orange County, CA
Links
Story
Tagline
My name is Daisy.
Introduction
SEM campaign manager with focus on eCommerce sites. 
Bragging rights
Tasted Fugu and lived to tell about it.
Education
  • University of California, Irvine
    B.A. Business Economics & B.A. Psychology
  • University of Cambridge, Pembroke College
    Political Science and International Economics Cirriculum
Basic Information
Gender
Female