In the US Microsoft have been trialling subsidised pricing on the XBox 360. You can get an XBox for $99 if you sign up to XBox Live for two years, (like with mobile phones). I think this is path both manufacturers need to go down in order for the next consoles to be a big hit. I bought a PS3 when it was over £400 but I can't afford to do that again. A £200 PS4 with a two year PlayStation Plus subscription would be fantastic for myself and no doubt for many others out there.