I am happy with my +HTC One X
it offers a beautiful experience. iPhone is a generation behind in feature and technological advancements. Only about ten percent of my phone use is on calls and text. Rest is on the smart features of my phone. I can do things on my phone that simply doesn't exist in an iPhone. Any savvy iPhone user would be left behind wishing and dreaming on stuffs I already have on this phone.
I get all this for ten pounds/month cheaper than an iPhone user. As they say, Apple customers and their money are soon parted.
Apple is repeating the same mistake it did against Microsoft during the desktop wars.