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daddyeh
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5 Ways to Collect User Feedback and Improve Your Website - everyone can benefit from meeting users. #UserFeedback

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Some interesting stats on Canadian consumers. https://www.youtube.com/watch?v=lQ1zHGl1Y_M

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A new vulnerability was discovered for Android devices nicknamed #stagefright . This bug is serious because it does not require the victim to open a malicious message; the hacker can simply send an infected MMS to take control of the device, even without the victim knowing it. Read more at http://fortune.com/2015/07/28/stagefright-google-android-security/ 

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If you wondered what exactly is the Internet of Things (#IoT) here is an article that will answer this questions.

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Here is a good reference for today's Google search engine algorithm update. 

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Today Goggle is introducing changes to their search algorithm that will favor mobile friendly websites - - dubbed #mobilegedden. These changes were first announced by Google in February. http://www.inc.com/business-insider/Google-is-making-a-big-change-that-will-massively-impact-small-business.html via @Inc

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Another great photo session and on-line product catalogue update by daddyeh – check out Balta’s new Spring/Summer collection. 

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The secrets of what makes good #viralmarketing content is discussed in this CBC’s The Current potcast – a must hear for all entrepreneurs, aspiring or active on social media 

Both Positive and Negative Emotions Increase #SocialSharing, but Not Sadness or Contentment.  

You need to know which emotions to evoke, when writing for the web and which to avoid.

In a search for what makes some online content go viral while other content lingers, Jonah Berger - an expert on word of mouth and viral marketing - looked at what makes people share online articles or videos with their friends, which is the best kind of marketing any business can get.  As expected, interesting and useful content was shared more often then boring content with no practical applications.  But this failed to explain why some utterly useless content - like videos of quite puppies and kittens - get thousands of shares.  So Berger started to look, among other things, at the emotions the content invokes in the viewer.  He found that positive emotions like awe, inspired by breathtaking landscapes or astonishing breakthroughs in science, increased sharing.  He also measured it and found that awe increased sharing by 30%.  But at the same time, negative emotions, like anger or anxiety about stock market crash also increased sharing.  However, content that evokes a strong feeling of sadness, like an article about someone paying tribute to a deceased grandmother, actually decreased sharing by 16%.  So which emotions encourage social sharing and which discourage it?  Berger says that emotions that arise and drive viewers to take action promote sharing; while emotions that discourage action, like sadness and contentment discourage sharing (even though contentment actually is a positive emotion).  

So the next time you write for your website, or post something on your business social media account, make sure to invoke emotions that drive your audience to take action – and you will stand a better chance of striking gold with viral content.
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