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DaBrian Marketing Group
187 followers -
Driven by Strategy. Proven by Analytics.
Driven by Strategy. Proven by Analytics.

187 followers
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What Is A Local Business Listing? - What is my “local listing” and why does everyone want to manage it? Businesses often get phone calls and emails offering “local listing” management. If you work at one of these businesses, I’m sure you have a few questions about what exactly you’re being offered. Before we discuss what a local business listing is, let’s start with why you might want to check and maintain your business’s local listings. Here are some compelling consumer behavior statistics...
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Mohnton Company Website Redesign – Keystone Maintenance Services - Keystone Maintenance Services, or KMS, is another great example of some of the work we do here at DaBrian Marketing Group. KMS is a company based in Mohnton, PA that specializes in supplying and servicing cranes, hoists and other material handling equipment. They provide other services as well, such as welding, concrete, and electrical work. The majority of the work we did was in the site redesign. KMS wanted to make changes...
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Website Design for Lancaster PA Company – B&B Integrations - B&B Integrations, located in Lancaster PA, contacted DaBrian Marketing Group for their web design project. The goal of the web design project was to grant B&B Integrations more access to update content, images, enhance functionality of interior pages and direct control of page elements such as titles, meta descriptions, and alt tags. These changes help to keep the website up to date, make it easier to upload images from projects, ...
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Berks County Website Design – The Rubright Group - The Rubright Group located in Shoemakersville, Berks County PA contacted DaBrian Marketing Group for their new web design project. The goal of the web design project was to increase awareness of Rubright Construction and Self Storage as well as rebar fabrication in Shoemakersville and Berks County PA. The increase in visitors overall would lead to more business opportunities.   Rubright Construction maintains a full time workforce, experien...
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4 Fixes For Your (Painfully) Outdated Website - Websites have advanced exponentially in just a few short years. In the ’90s, businesses simply aimed to set up online presences, resulting in an Internet full of electronic brochures. Since then, marketers have improved both the functionality and aesthetics of their websites. As a result, they’ve delivered a better experience to customers – and better outcomes to business owners. The corollary for marketers is that with advances come heightene...
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How To Do Lead Generation Via Pay Per Click? - Let’s be clear PPC ads don’t (primarily) generate leads. Ads get Clicks and generate traffic. [A few exceptions, which will be covered later, include call-only ads, call extension and message extension.] However, PPC is more than just Ads. From a customer’s journey perspective it starts with their search query which triggers your ad via your keywords and other targeting settings. Finally, assuming your ad gets their click, the Landing Page and ...
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How to Set Your 2019 Digital Marketing Budget with Metrics & Data? - It’s the end of 2018 and we are having a number of discussions with potential prospects and customers to plan for the New Year. What we are noticing is many of our customers & prospects don’t have high levels strategies, goals, objectives, and metrics for 2019. A few prospects don’t have projected budgets for 2019 but have big goals for the New Year. Of course, that’s why they came to us for help. Below are a few ideas to ...
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2019 Actions to Increase Online Sales - The end of 2018 is quickly approaching and most of us are planning for 2019. One of the most common goals for the New Year that we are hearing from our clients is the need to increase online sales with digital marketing. The competition will only increase in 2019 – but so will the opportunities for sales growth. Here are my recommendations to increase online sales and to make 2019 your best fiscal year yet! Prepare for the Voice Search Explosion Voice...
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6 Essential Shopify Apps For Medium Size Retailers - 6 Essential Shopify Apps For Medium Size Retailers If you’re an online store owner using Shopify, there are so many ways you can make your life easier. There are plenty of Shopify apps to help you with all aspects of ecommerce entrepreneurship, but with so many to choose from that it’s hard to know where to start. Luckily for you, we’ve come up with a list of 6 essential apps to have if you’re a Shopify store owner. Check out our list bel...
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A Beginner’s Guide to Customer Relationship Management (CRM) Software - “The secret to all victory lies in the organization of the non-obvious.”  –Marcus Aurelius You don’t need to be a Roman emperor to realize that success depends on mastering the details that others miss. However, many businesses still try to drive their key sales and marketing campaigns without capturing and integrating the necessary information. The main reason they fall short is that they are not able to collect, track...
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