It's not so important to be the first to create this type of band engagement, more so is to disseminate and teach other bands how to support themselves with this revenue model. Problem is bands today are uninteresting as a subject matter, we're focused on the communication and emotion of the music as the craft's output. But if you really want to adapt it for ad revenue generation it's not so important to make great music but to be outspoken, controversial, shallow or trend follower. You could make the band's album creation process into a youtube series or have a cooking and drink making channel, even educational ones, fund it with ad and product placement (instruments, gear, food or even legal highs branding).
Biting a prop bat's head off perhaps wouldn't be as viral today as manufacturing targeted soap drama or creating mind numbing pseudo-comedy. There is a general loss of sex, drugs and rock attitude, it's politically incorrect. Popular today is to display femi-vegan environmentalist save the children messages.
+Plus, we're all becoming sheep trying to make a living from these rights infringing unethical corporations. "Kill yourself" was bill hicks advice for advertising and marketing institutional roles, and we're sleepwalking into that lifestyle. Who wants to freeze sleeping in their car only to die in overdose vomit from their extremist escapist and hedonist pursuits?
"That's a great market", unfortunatelyhttps://en.wikipedia.org/wiki/Pictures_of_Starving_Children_Sell_Records