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Make Your Mark
Make Your Mark

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Stella Artois Follows Carlsberg With New Logo & Packaging Design For Modern Age by
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Ad Council Gets ‘Most Extensive’ Rebrand After 75 Years As America’s PSA Agency by
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CBS Rebrands With New ‘Eye’ Logo That Does More Than Sit And Look Pretty by
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Google Redesigns Image Search Tool With Credits To Photographers & Creators

Image via Google



Google turned 20 years old on Thursday, celebrating the milestone with an announcement describing ways to improve on its services.



On its very birthday, the web giant rolled out one of these proposed changes: a friendlier experience for Google Images that mirrors its ‘Material Design’ aesthetic.



On desktop mode, the redesign takes cues from the mobile version of the image search tool, and includes relevant metadata like page titles, domains, and captions.


Above the results are pill-shaped “boxes” that recommend related search terms. Google describes that since there’s more space on your desktop, its display should be put to better use.



The company also says that it has “overhauled” its algorithm to “rank results that have both great images and great content on the page.”



“If you’re doing a search for DIY shelving, the site behind the image is now more likely to be a site related to DIY projects. We also prioritize fresher content, so you’re more likely to visit a site that has been updated recently.”



What’s interesting for creators is that the company has also teamed up with photo rights organization CEPIC and global news media standards body IPTC to display credit metadata.



Now, opening the overflow menu of a search result will prompt an ‘Image Credits’ section that reveals both the creator and copyright owner of the image. In the coming weeks, the results will also be accompanied with copyright notices.



Alongside these changes, Google Images will roll out ‘AMP Stories’, which lets publishers and businesses convey information through visually-pleasing tidbits, as well as a ‘Google Lens’ button that lets mobile users discover similar images.





Desktop redesign









Screenshot via Google Images





Image credits view





Image via Google





‘Google Lens’





Image via Google





‘AMP Stories’





Image via Google







[via 9to5Google, images via various sources] https://buff.ly/2ItAPBQ
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Streamline – The World’s Largest Icon Library (31,000+ Icons) When you discover a resource as epic as this, you JUST have to share it. Meet Streamline 3.0, the world’s largest icon library, clocking in at 31,000+ icons. All of these icons have been individually designed by Vincent Le Moign over the course of a few years, and it is my #1 go-to icon pack. Why is Streamline 3.0 my go to icon pack? The sheer choice The ease of finding icons (they’re divided into 53 categories & 720 subcategories) There are 3 unique weights: light, regular and solid They’re beautifully designed & the minimal style works with nearly every project Amazing value (see below for a 20% off code) Get Streamline 3.0 Icons Get 100 icons for FREE or choose which icon packs you want on a tiered basis. EXCLUSIVE 30% Discount! Get 30% off any pack for 7 days only. Use coupon code ‘jacob’. Sale ends October 1. I personally have the Ultimate Pack which includes all 31,000+ icons, and it rocks! » Get Streamline 3.0 — Streamline Weight Overview Below, you can see a small sample of icons in the three weights. » Get Streamline 3.0 https://buff.ly/2zqIw95
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8 Benefits of Branding: Why you need a Strong Brand Everyone knows that having a strong brand is important, but what exactly does it do for a company?
“Branding” seems to be something that startup companies are constantly hearing. If you’ve ever visited an entrepreneurial conference or watched a startup business video online, chances are you’ve heard the word brand hundreds of times in one hour.
So what’s the big deal about branding? What are the benefits of branding? Will having a strong brand actually set a business apart and give it an advantage against its competitors?
Any great business marketing company will tell you: yes. Having a strong brand will definitely help a business stand out and surpass the competition.
What is a “Brand”?
Everyone’s idea of branding is different. Some people think it’s simply the fonts and colors a company decides to use. But if you’ve got a real understanding of what a brand is, you know that it includes at least some of the following:

Design Style (eg. logo, colors, typography, and packaging)
Website and Marketing
Storefront
Social Media Presence
Customer Service
Environment and Company Culture
Taglines and Slogans
Product Quality and Pricing
Philosophy and Overall “Personality”

Developing a strong brand doesn’t always take millions of dollars, but it does take a lot of creativity and research.
As the world’s richest man, Jeff Bezos, states;
“A brand is literally what people say about your business when you’re not in the room”.
Basically everything they think and feel, which is why branding is so important.
What Makes a Strong Brand?
There are many things that make brand strong.
Uniqueness, quality, a clear message, a solid philosophy, targeted marketing, and audience awareness are just a few. Typically, what makes a brand great isn’t just one amazing thing—it’s a combination of several.
A great example is Ikea. While they’re definitely not a small startup, they perfectly exemplify a strong brand. Why? Because they’re known for their low prices, giant stores, customer experience (cheap meatballs and set-up room displays!), and blue-and-yellow colors with the blocky font.

Similarly, fans of Apple are die-hard devoted because of not just one, but several key branding factors: the sleek look. The promise of quality products and innovation. The atmosphere of the stores. The story behind it all.
When you think about companies who are so powerful that they may as well be considered religions (like Apple, Nike, Coke, Amazon), consider that they all combine many things to make their branding work. It’s not just a logo. It’s not just a tagline. It’s not even just marketing research. It’s all of that, and much more.
Even a brand that’s much less well known—for example, let’s take the Screamin’ Sicilian Pizza Company, which makes frozen pizzas—employs many branding factors that come together to create a remarkable strategy. Their website, choice of verbage, font, and packaging make them stand very far apart from their competition. They are the ‘purple cow‘ in a sea of sameness.

What are the Benefits of Branding?
So why is branding so important? What does having a strong brand actually do for a business? It’s an ever-changing climate, but here are 8 key benefits of branding:

Customer recognition
Customer loyalty
Consistency
Brand equity
Credibility
Attracts talent
Allows shared values
Gives confidence


1. Customer Recognition
Never underestimate the power of familiarity. When a customer is shopping and sees the unmistakable typography/colors/images of a brand that they recognize, they’re more likely to grab that product than the sea of others that are surrounding it. Why? Because it’s eye-catching and familiar.
From something wild and eye-popping (like the aforementioned Screamin’ Sicilian pizza) to something simple and zen (like And Union beer), good branding will click inside shoppers’ minds.

2. Customer Loyalty
Once shoppers begin to recognize and buy a service or product, a good brand can keep them coming back for more—and can make them loyal “followers” of that brand. When a company combines a great product with engaging branding that hits all the right notes with shoppers, a business will see their customer loyalty begin to build and build and build.
3. Helps Keep Marketing Consistent
Once a business has its branding in place—a company philosophy, marketing, colors, typography, print, website, etc.—it can begin to modeling the rest of its efforts after it. When there’s “set” branding foundation in place, it makes other choices much easier, and all of the company’s future marketing can branch off of it.
4. Brand Equity Maximizes New Product Launches
When those little M&M characters are onscreen promoting the launch of caramel M&Ms or pretzel M&Ms or whatever new flavour is arriving, everyone pays attention because they’re so familiar with those guys. A huge benefit to strong branding is that it helps promote new products and services. People will be auto…
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Es Devlin is set to design a space-inspired UK pavilion for Dubai’s Expo 2020 https://buff.ly/2zGXU1i
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3 Ways to Use Your Story to Build Awareness The other day I talked about tracking the results of your press release. Obviously, before you can track a story of yours, you have to get the story in the media. Does your company have a story? This helps to brand your company with your identity.
How did it start? Who does it help? How are you able to help your best customers solve their problems?
If you don’t have a background story for your business, product or service, its more difficult to get someone interested in writing about it. That’s usually one of the early questions in an interview. “Tell me about yourself and background.” A business story or a product story is no different. Why does it exist?
You don’t have a story about helping anyone? Maybe now is the time to start crafting your story. Problem. Solution. Results. Who else has that problem?
So, assuming you have your story, how can you use your story to build awareness?
1) Hashtags can be like breadcrumbs. Sometimes posting a link on Twitter or other social media with #hashtags helps reporters find something that is trending. It is often wishful thinking that they will actually contact you, but if they are looking for a story and need a source, it helps them to find you. Don’t forget LinkedIn.
2) Become a source -I follow a service called HARO (Help a Reporter Out) and get 3 emails daily filled with topics that different reporters want to write about. I look for topics that my clients are experts on so that I can recommend the client. It is a service for journalists and for sources.
3) Newsjacking sounds bad, but isn’t. PublicityHound.com (run by Joan Stewart) is one of the best publicity “how to” websites and she offers lots of ways, depending on what you’re trying to accomplish. She thinks like a reporter and usually recommends something called “newsjacking” where you tie your story into a current event (like an impending hurricanes or 9/11 connection or changes in the fall weather or whatever local angle to a current topic that a reporters is working on to write a story.) This is how your story becomes the example in their story.
She has a great article “Don’t Abandon the Press Release” which is particularly good about going after the press release slant – lead – angle to make it work for a particular media.
Have you had success with getting your story out there? What worked for you the best? What didn’t?
Leave a comment below to let me know.
The post 3 Ways to Use Your Story to Build Awareness appeared first on Branding and Marketing.
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