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Kickstarter Rant

If you've got a PR agency pushing your @Kickstarter campaign to bloggers, then that disqualifies you, I think. Fellow bike bloggers, peeps, what do you think? I'm getting PR every week about a new gadget on Kickstarter. Mentioned it to +Ginevra Kirkland and she said, "brands invading @Kickstarter that's meant for social change is wrong. Community funding isn't Louis CK selling a $5 dvd."

In other words, Kickstarter is about the community-funding, not a PR firm working their channels to get that funding project noticed. Louis CK can go straight to his audience, cause he's got the following, the juice. He doesn't need the startup cash. If you've hired a PR firm, then you too don't need Kickstarter. Instead that's called, "marketing" and roll out your product like every other entrepreneur that's come before and after you.

Quad Lock is linked below and is the subject of a press release I just got. Looks cool and they want 12K to launch. If I mention them am I contributing to the community funding or their marketing campaign?
Quad Lock is a case based mounting system for your iPhone. Securely mount your iPhone on your bike, car or wall with a twist.
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bryce hendrix's profile photoLiz Caldwell's profile photoDL Byron (Byron)'s profile photoDerek Lactaoen's profile photo
6 comments
 
what if the PR is done so poorly you suspect it's an engineer who had a few beers & decided he could write a press release? I ask, cause that sounds like something I would do
 
It never even occurred to me to get a PR agency for my project... That is kinda cheating, imo.
 
I'm sounding this out here too, cause I don't want to just sound like the cranky blogger dude, bored with PR either. I don't know anything about Quad Lock personally, other than the PR agency send me a pitch. I don't think it's cheating per se, more a marketing program. Have a PR firm write the funding story, put it on Kickstarter, float it out, then give them a cut of the funding.
 
+DL Byron I'm curious, do you know of any PR companies working on Kickstarter campaigns for their clients or with clients whose business is on Kickstarter? 
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