Giro Poster and Gruber

Was going to post on this poster from the Giro, but that turned into a large, lurid tale of copyright, images, and what happened to +Jered Gruber. In the days of +Pinterest, bits wanting to be free, and +Tim O'Reilly on a DRM-free campaign, there's a photographer out there busting his ass to make a living, getting the shot, and then getting ripped off by a Ground Tour.

For some context, this is like a Pro shooting Wrigley Field and then Major League Baseball using the image in a poster promoting a championship series.

Been a while since this topic came up and usually in the well-intentioned and meaningful threads of +Trey Ratcliff and +Thomas Hawk. As Cycleboredom describes it

"This photo was shot by Jered Gruber at Passo di Giau near Cortina d’Ampezzo in the Dolomites with Peter Stetina (Garmin-Cervélo) in the picture. The photo commemorates Fausto Coppi, and Wouter Weylandt who will forever be linked with the race. The words ‘Coppi è sempre presente’ – Coppi is always here – are painted on the tarmac along with Weylandt’s initials and race number, 108, and the phrase ‘Campioni non muiono MAI’ – ‘champions NEVER die.’ This is the official Giro d'Italia poster."

The photo was originally posted to Flickr with All Rights Reserved.

Then Kristof Ramon sees it being used by the Giro. Read the rest of the story on +Cycleboredom
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