Giro Poster and Gruber

Was going to post on this poster from the Giro, but that turned into a large, lurid tale of copyright, images, and what happened to +Jered Gruber. In the days of +Pinterest, bits wanting to be free, and +Tim O'Reilly on a DRM-free campaign, there's a photographer out there busting his ass to make a living, getting the shot, and then getting ripped off by a Ground Tour.

For some context, this is like a Pro shooting Wrigley Field and then Major League Baseball using the image in a poster promoting a championship series.

Been a while since this topic came up and usually in the well-intentioned and meaningful threads of +Trey Ratcliff and +Thomas Hawk. As Cycleboredom describes it

"This photo was shot by Jered Gruber at Passo di Giau near Cortina d’Ampezzo in the Dolomites with Peter Stetina (Garmin-Cervélo) in the picture. The photo commemorates Fausto Coppi, and Wouter Weylandt who will forever be linked with the race. The words ‘Coppi è sempre presente’ – Coppi is always here – are painted on the tarmac along with Weylandt’s initials and race number, 108, and the phrase ‘Campioni non muiono MAI’ – ‘champions NEVER die.’ This is the official Giro d'Italia poster."

The photo was originally posted to Flickr with All Rights Reserved.

http://www.flickr.com/photos/smashred/5785979753/

Then Kristof Ramon sees it being used by the Giro. Read the rest of the story on +Cycleboredom

http://www.cycleboredom.com/jered-gruber-the-giro-the-shot/
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