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Pantone Colors

This Slate articles looks at how colors are predicted and chosen and I found this quote:

"it’s a lot easier to be right about green when there’s no perfectly right green..." Correct and are +Bike Hugger greens chosen for our new 12 kit are PSM 368 C, 370 C, and 371 C.

We wanted to evoke green (environmental and getting out into the country to ride), but not have it look like fatigues.

/ +Scott Benish
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