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D. Eadward Tree
Worked at Dead Tree Edition
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D. Eadward Tree

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When 30 Equals 33: America's Bizarre Methods of Calculating the Weight of Paper
My fellow Americans mostly seem allergic to anything having to do with the metric system. Can’t remember how many teaspoons go into a tablespoon? Is our country falling behind in science because we’re handicapping our kids with the “English” measurement sys...
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Flushed With Success: This Print-Based Ad Campaign Is an Extra-Base Hit
Maybe pine tar would help I’m glad that great celebration of greenwashing known as Earth Day is finally over. Bad turned to worse when my bank even urged me to “go green” (i.e. put more green into its CEO's wallet) by switching my statements and payments fr...
I'm glad that great celebration of greenwashing known as Earth Day is finally over. Bad turned to worse when my bank even urged me to “go green” (i.e. put more green into its CEO's wallet) by switching my statements and payments from mail to the coal-fired Internet.
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News Flash: New Postal Rates Slated for May 31
The U.S. Postal Service today filed tweaked versions of its proposed rate increases for the Standard, Periodicals, and Package Services classes and included this statement: "The Postal Service hereby also provides notice that the Governors have authorized t...
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U.S. Postal Shredder (USPS): Damaged Catalogs Spark New Business Idea
Catalogs are being damaged so frequently in the mail that one company has turned the problem into a new business venture. Flyouts in an FSS machine “A recent project involving a national catalog brand showed that 23 percent of the catalogs received by our f...
“A recent project involving a national catalog brand showed that 23 percent of the catalogs received by our field agents arrived in poor condition,” a US Monitor press release said recently. The company is now offering to tell its clients not only when their catalogs are delivered to customers ...
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Are Postal Rates Headed Up, Down, Or All Around?
A slow appeals court, delays in the usual inflation-based rate increase, and the end of the exigent surcharge could converge to create a wild ride for postal rates during the next few months. Rather than the usual, once-a-year increase, rates might go up, d...
A slow appeals court, delays in the usual inflation-based rate increase, and the end of the exigent surcharge could converge to create a wild ride for postal rates during the next few months. Rather than the usual, once-a-year increase, rates might go up, down, or do a loop-the-loop and barrel ...
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Sticker Shock: Size of Postal Increase Stuns Publishers
Although the April postage hike for Periodicals will supposedly average only 1.4%, some publishers are learning that their increases will be 10 times that amount. The biggest rate increases will probably hit relatively lightweight publications that contain ...
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Does the Postal Service Have Too Many CCAs?
The U.S. Postal Service is pushing its ability to hire low-paid City Carrier Assistants to the limit – and apparently beyond the limit. The agency had 3,300 more CCAs in April than allowed in its labor contract with the National Association of Letter Carrie...
The U.S. Postal Service is pushing its ability to hire low-paid City Carrier Assistants to the limit – and apparently beyond the limit. The agency had 3300 more CCAs in April than allowed in its labor contract with the National Association of Letter Carriers, a report USPS issued last week ...
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Why Letter Carriers Are Not an Endangered Species
“Mail carrier” was recently named as one of the 10 worst careers in the U.S., largely because of a supposedly bleak employment outlook. “Hiring of mail carriers has been on a steady decline with the proliferation of email and text messaging,” CareerCast sai...
“Mail carrier” was recently named as one of the 10 worst careers in the U.S., largely because of a supposedly bleak employment outlook. “Hiring of mail carriers has been on a steady decline with the proliferation of email and text messaging,” CareerCast said in ranking mail carrier #191 out of ...
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Yo, Mailman, Bring Me a Flounder and a Dozen Roses
From dropping off water bottles to running a concierge service, the U.S. Postal Service is increasingly venturing into activities that have little to do with traditional mail delivery A MailMyWay promotion What's next, Postal Pizza? The U.S. Postal
Service...
What's next, Postal Pizza? The U.S. Postal Service's recent experiments with new lines of business include delivering fresh fish, flowers, cartons of water, and ready-to-cook meals. In St. Louis, the agency is even trying out a “concierge service” called MailMyWay that picks up unpackaged items, ...
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Publishing on a Shoestring
You can bet that when Brad's Shoes decided to advertise in The New York Times ' "Today's Headlines" email blast, it wasn't counting on the subject line being about shoes. An alert reader who passed this along said the juxtaposition of "Learning to Kill on a...
You can bet that when Brad's Shoes decided to advertise in The New York Times' "Today's Headlines" email blast, it wasn't counting on the subject line being about shoes. An alert reader who passed this along said the juxtaposition of "Learning to Kill on a Shoestring" and the ad's shoe image ...
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Tasers on Stun: 9 New Business Ideas for the U.S. Postal Service
Postal officials are taking a close look at the value of the U.S. Postal Service brand and how the agency can capitalize on it. That will inevitably lead to proposals for new products like toy postal delivery trucks and USPS-branded packing supplies. BOR-in...
Postal officials are taking a close look at the value of the U.S. Postal Service brand and how the agency can capitalize on it. That will inevitably lead to proposals for new products like toy postal delivery trucks and USPS-branded packing supplies. BOR-ing! To make some real dough, ...
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Rival Print Giants Donnelley and Quad Not Looking To Get Hitched
R.R. Donnelley and Quad/Graphics, the USA's two largest printing companies, apparently have their sights set on gobbling up more competitors -- but not each other. Quad's CEO, Joel Quadracci, was caught off guard on Tuesday by a question from a Goldman Sach...
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Tagline
Chief Arborist, Dead Tree Edition
Introduction
By day, the pseudonymous D. Eadward Tree is a magazine manager dealing with such oh-so-20th Century concerns as printing, paper, and postage as he tries to make dead-tree publications more economically and environmentally sustainable. By night, he becomes Chief Arborist of Dead Tree Edition, boldly venturing into the blogosphere -- despite not knowing his RSS from a hole in the ground -- to provide analysis and wisecracks about ink-on-paper publishing.
Basic Information
Gender
Decline to State
Other names
Dead Tree Edition, Deaddy
Work
Occupation
By day: U.S. magazine manager. By night: blogger
Employment
  • Dead Tree Edition
    Chief Arborist