Profile

Cover photo
D. Eadward Tree
Worked at Dead Tree Edition
6,025,050 views
AboutPostsPhotosVideos

Stream

D. Eadward Tree

Shared publicly  - 
 
It's Neither Programmatic Nor Print
Can you really sell print ads without the use of alcohol? Programmatic print , which is mostly still a concept, involves selling advertising for printed magazines in the automated, highly targeted manner of many web ads. Programmatic print ads would be deli...
1
Add a comment...

D. Eadward Tree

Shared publicly  - 
 
USPS Is Gaining on FedEx and UPS in E-commerce Shipping
UPS analysis shows rapid growth of commercial Priority Mail volume. The U.S. Postal Service is using low rates to muscle aside its private competitors and grab nearly all the growth in e-commerce-related shipments, according to a UPS analysis. A round of st...
UPS analysis shows rapid growth of commercial Priority Mail volume. The U.S. Postal Service is using low rates to muscle aside its private competitors and grab nearly all the growth in e-commerce-related shipments, according to a UPS analysis. A round of steep, unfair price cuts in September ...
1
1
Add a comment...

D. Eadward Tree

Shared publicly  - 
 
Few Postal Jobs Will Be Cut in 2016
Don't look for any major downsizing from the U.S. Postal Service during the coming year: A new report indicates the postal workforce will remain stable through late 2016. The agency is projecting a 0.6% decrease in work hours during Fiscal Year 2016, accord...
1
Add a comment...

D. Eadward Tree

Shared publicly  - 
 
What Is a Dead Tree Edition? 7 Ways the Meaning Has Evolved
To celebrate the seventh birthday of the “Dead Tree Edition” blog this month, here’s a look back at how the meaning of the phrase “dead tree edition” has changed since October 2008. The "experts" concluded that the Web had blasted a fatal hole in print. Sin...
1
Add a comment...

D. Eadward Tree

Shared publicly  - 
 
A Kick in the Listicles: 7 Reasons Digital Media Are Inferior to Print
It's no wonder a Viagra TV ad features a press operator, not a web geek. In honor of the second annual International Print Day, today the Dead Tree Edition Research Institute and Tiddlywinks Club delves into why print -- specifically, printed magazines -- a...
1
Add a comment...

D. Eadward Tree

Shared publicly  - 
 
Ten Ways E-Commerce Is Reshaping the USPS
The E-commerce Revolution is reverberating throughout the U.S. Postal Service, but not in the destructive manner of other digital disruptions like email, online news, and electronic bill payment. Largely, if not solely, because of online merchants, the agen...
1
Add a comment...

D. Eadward Tree

Shared publicly  - 
 
The Four Horsemen of Publishing
Viktor Vasnetov's "Four Horsemen of the Apocalypse" When publishers refer to The Four Horsemen , they usually mean Amazon, Apple, Facebook, and Google. The concept of publishers having to joust with the fearsome, well-financed Four Horsemen started in the b...
When publishers refer to The Four Horsemen, they usually mean Amazon, Apple, Facebook, and Google. The concept of publishers having to joust with the fearsome, well-financed Four Horsemen started in the book-publishing industry. But the allegory is easily grasped by all publishers who warily ...
1
Add a comment...

D. Eadward Tree

Shared publicly  - 
 
Few Postal Jobs Will Be Cut in 2016
Don't look for any major downsizing from the U.S. Postal Service during the coming year: A new report indicates the postal workforce will remain stable through late 2016. The agency is projecting a 0.6% decrease in work hours during Fiscal Year 2016, accord...
1
Add a comment...

D. Eadward Tree

Shared publicly  - 
 
Verso Warns of Restructuring & Asset Sell-Offs
Verso Corporation, the largest U.S.-based maker of magazine-quality paper, told customers this morning that "cash flow and liquidity concerns" might force it to restructure or to sell some mills. The announcement is no surprise to Wall Street, where Verso's...
1
Add a comment...

D. Eadward Tree

Shared publicly  - 
 
Two Paper Companies Convicted of Being Canadian
Paper undergoing supercalendering First there were the Black Liquor Boondoggles , now there’s the Supercalendered Scam. The U.S. government’s attempts to prop up the country’s ailing paper industry once again are going to ridiculous lengths, this time with ...
1
Add a comment...

D. Eadward Tree

Shared publicly  - 
 
Judge Ridicules Change-of-Address Regulations
News flash: Even procrastinators and the forgetful notify their electric company when they move. Sitting in the dark and lacking refrigeration have a way of moving that chore to the top of one’s to-do list. But those same people often forget, or purposely a...
1
Add a comment...

D. Eadward Tree

Shared publicly  - 
 
Standard Mail Flats: Ending the Controversy Without Fixing the Problem
The long-standing controversy over the U.S. Postal Service’s money-losing “Standard Flats” mail is apparently being tamped down in true Washington fashion – not by raising prices, cutting costs, or solving a problem, but by changing a definition. Flat mail ...
1
Add a comment...
Story
Tagline
Chief Arborist, Dead Tree Edition
Introduction
By day, the pseudonymous D. Eadward Tree is a magazine manager dealing with such oh-so-20th Century concerns as printing, paper, and postage as he tries to make dead-tree publications more economically and environmentally sustainable. By night, he becomes Chief Arborist of Dead Tree Edition, boldly venturing into the blogosphere -- despite not knowing his RSS from a hole in the ground -- to provide analysis and wisecracks about ink-on-paper publishing.
Basic Information
Gender
Decline to State
Other names
Dead Tree Edition, Deaddy
Work
Occupation
By day: U.S. magazine manager. By night: blogger
Employment
  • Dead Tree Edition
    Chief Arborist