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Today when searching, Google returned a result unlike anything I've seen. For now, I'm calling it a "Sources" SERP. It contained various links to my site and and sites that were supposed to be related, but in fact weren't.

For example, along the sidebar was something similar to Google's enhanced sitelinks. There were approximately 8 of these style links.

What didn't make sense were some of the other links and information. The "sources" result seemed to be pulling outdated information from Alexa, and citing it as an authoritative source. How that is helpful to the end user is beyond me.

Not sure if this is a test, or fully rolled out. See the screenshot below if you haven't seen it yet. These only seem to appear for certain queries. It looks like an attempt at filling in the empty space on the right hand side of the screen when no ads appear.

The "sources" contain background information about the query, such as definitions, company information, recent news, etc. When I queried Twitter, it returned a Wikipedia entry, info on the CEO, headquarter location, what language the application is written in (Ruby) and so forth.

For me, the information was hit and miss. For example, I expected the large shiny Twitter icon to take me to Twitter, instead of this odd site here - http://friskymongoose.com/twitter-releases-official-twitter-app-for-android/

This was not what I was expecting and ended up confusing me more than helping. There's also a strange field that says: "Name: Sign In" - Is that supposed to be my name, or a semantic person field populated by Twitter? Regardless, more confusion. It also says the category is "Private." When I click on Private, I'm taken to a SERPs for the word "private." Not helpful.

I suppose knowing info about the company headquarters and the name of the CEO could be helpful for some people, as well as the Wikipedia entry. I thought the Ruby information was interesting. Overall, this needs some work before it's ready for prime time.

Is the "Sources" SERP showing in Google for you? What do you think?
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Tom Acheté-Eymel's profile photoDamion Brown's profile photoCyrus Shepard's profile photoZineb Ait Bahajji's profile photo
15 comments
 
I haven't seen it yet but from your screenshot it looks like sort of a small wikipedia box with quick information about your search. Could turn out to be very useful.
 
Not displaying for me either (in Australia) but it's almost back to early-web ideas of named "authority" sites, together with the reasons why they're considered an authority. I have to say I'm not sure how the average web user would find this especially useful...?
 
Not for me in Missouri/Chrome either
 
Very interesting, not showing on Google UK
 
Haven't sen it yet either (France) but it looks interesting, especially the one for "celebrities". Thanks for sharing +Cyrus Shepard
 
Thanks for bringing to our attention Cyrus! Not available in Singapore as well. :)
 
+Tom Acheté-Eymel Good question - but all plugins disabled. (I only have 4 of them anyway - new computer and all) Not sure how Google runs tests, but this one looks pretty limited.

+Robert Visser Thanks for the heads-up!
 
cool, a little useful difference...
 
Think this tied in with Google Pages....lol
 
I've got the similar thing but with map when i was searching site of school.
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