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Cyrus Shepard
Works at Moz
Attended University of Southern California
Lives in Seattle, WA
14,843 followers|3,905,289 views


Cyrus Shepard

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A few months ago I discovered a positive correlation between the price of Google stock and the number of people searching for "happy birthday." Ridiculous, I know.

Then this landed in my inbox today...
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That's the true reason behind the Happy Birthday cards 
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Cyrus Shepard

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Update: Google Authorship Pics Drop to 0%

This morning, Dr. +Pete Meyers reports the MozCast feature graph reporting 0% traditional authorship snippets across all data centers. This represents a significant drop from the 22% of searches that previously showed author photos, and means author pics have now been completely wiped out of Google search results.

As +Mark Traphagen points out, photos still show for logged in personalized searches for people in your circles:

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Post on Moz:
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Aka: Google have dropped their Google Plus advert from the SERPs.
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New Post: Google Announces the End of Author Photos in Search: What You Should Know

Following up on an excellent post yesterday by +Mark Traphagen we explore the implications of Google's Authorshipocalypse.

Here's the link to John Mueller's original announcement:

And the link to Mark's post:

More on +Moz here:
Phil Goulding's profile photoShannon M. Wilkinson's profile photoMaarten Kleyne's profile photoJustin Krauss's profile photo
Hey, in my case losing the photo may boost click through :-)
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Cyrus Shepard

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We've managed to "recover" two sites from the last Panda with a simple fix; read all about it :)
If you're hit by Google Panda 4, this post *might* help you fix it in a very simple way. Robots.txt-ing your CSS & JS might be the cause.
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Answer Box Optimization

How does Google extract entities for answer boxes? Consider this query for "How Many Astronauts Walked on the Moon?"

Then take a look at the anchor text from Open Site Explorer:

In fact, if you look at most Google answer box queries, you can often find anchor text that helped them determine these semantic relationships.
Matt Hoff's profile photoJoe Rega's profile photoDeepanshu Gahlaut's profile photoHelen O'Keeffe's profile photo
+Saroj Choudhary might be something interesting
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Best thing this week: New MozBar detects and previews Google Authorship snippets

And it's free:

The team also released a few bug fixes from earlier in the week, and they are working on even more improvements.
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Hi Cyrus, as you are the SEO guy I thought i'd ask, I hope you don't mind but earlier today I was using the Open Site Explorer tool, I did take a screen shot but its not appearing here, is there a bug? Reason being, in the keyword difficulty section  I asked for google results but once the results appeared it came up with Bing results, it said google on one side and bing on the top? I really like this tool but only if its accurate of course. Thanks  Im in the process of building my new site and am trying to rank for SEO Chester but only if the search results come back ok, hopefully not long a long way off completion :-)
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Have them in circles
14,843 people
The amount of packaging in one mens dress shirt

It takes hours to unpack the pins alone.
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Make sure you use Alfani Stretch undershirts too, the best
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The Beginning of the End? Authorship Results in Google Search Drops 10% Overnight

#seo #google #authorship  
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Sian To
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Cool Try-on Eyeglasses App

Have  you ever used a "see how you look in the glasses" app? Usually they kinda suck. This technology is leaps and bounds ahead of other try-on software.

Below you'd actually believe this beautiful woman is wearing the glasses (she's not) and the permutations are infinitely adjustable. Available from
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Sadly app not available in my country 
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Who's willing to help?
If Negative SEO is Possible, We Need to Prove It

New blog post: on what's needed to help nudge Google to change their practices.
There are a tremendous number of claims from across the search marketing world that negative SEO (the practice of knocking someone else’s website/page(s) out of search results by pointing spam links at them) is not only possible, but has been done. One of the most recent and, IMO, most credible came via this SERoundtable post …
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Feeding the Hummingbird: Structured Markup Isn't the Only Way to Talk to Google

Here's the deal: People who haven't implemented structured data on their website shouldn't feel left out of the entity search revolution. While microformats and are great, they are only one of the ways search engines can extract relationships from your content.

In this post we explore 7 ways to strengthen semantic relationships in your content, including;
• Keywords
• HTML elements
• Entities and synonyms
• Anchor text and links
• Google Local
• Structured data highlighter
• CMS plugins

... all without complex markup languages. (and at least 3 reference to +Bill Slawski) Read the full post here:
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really great information thank you very much
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Amazon's Google Problem: Disappearing Review Stars

Where did all of Amazon's review stars disappear to in Google search results, and will they ever come back?

#google #marketing #seo  
Michael Ross's profile photoRick Bucich's profile photoRozana HewDha's profile photoJohn Dietrich's profile photo
I just sent two emails to a couple of NY Tech reporters. If we all do the same, maybe we can get to the bottom of this, if we don't get stonewalled.  
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Have them in circles
14,843 people
Senior Content Producer, SEO Consultant & Website Strategist at
SEO, Social Media, SEM, PPC, Organic Search, Online Marketing, Affiliate Marketing, Content Strategy, Marketing Strategy
  • Moz
    Senior Content Astronaut, 2010 - present
    I help lead content strategy and content production around Moz. My responsibilities also include marketing our Inbound Marketing software and SEO tools.
  • Cyrus Shepard Inc.
    CEO, 2009 - 2013
    Personal online projects and private SEO and website strategy consulting.
  • PlaceFull
    Chief Marketing Officer, 2012 - 2012
    Responsible for Placefull's go-to-market marketing strategy. Also helped build the design and creative teams as well as guide the design of the original UI.
  • True Fabrications
    Web Manager, 2009 - 2010
    My fist SEO job. Responsible for all online marketing.
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Seattle, WA
Marshalltown, Iowa - Los Angeles - Portland, OR
I write about SEO, Social Media, Web Strategy, Startups and Online Marketing
I live in Seattle and work on the Interwebs. I work for Moz. I love tackling  tough SEO problems and helping online businesses spread their online marketing message. The web is the most democratizing force the world has ever seen, and I'm proud to be a part of it.

My wife Dawn creates infographics as the world's greatest graphic designer at Not only does she provide me with great logos and infographics, but she's a personal inspiration as well. Currently, she's having an awesome time setting up her watercolor art store for children on Etsy. As an SEO, I've learned that having a graphic designer as a partner is an invaluable asset. Highly recommended.
Bragging rights
Editor of the 2012 edition of the Beginners Guide to SEO. I've hitchicked over 5000 miles across the US. Played young Steve Martin in Cheaper by the Dozen. Once won a convertable on Hollywood Squares. I've done SEO consulting for some of the most interresting web properties in the world.
  • University of Southern California
Cyrus Shepard's +1's are the things they like, agree with, or want to recommend.
Scaling Quality Content

We're now in a post-Panda era where Google has effectively killed the "SEO" page through a combination of FUD and algorithm improvements. Le

The Best of MozCons Past: 7 Future-Facing Videos

Spend your afternoon (or a few afternoons) watching these incredible online marketing session videos from past MozCons, available for free f

WordPress Plugin for Google+ Interactive Posts

An interactive post in the Google+ stream is similar to a basic shared post but adds a call-to-action button and support for deep linking.

Moz Inbound's Story

Moz Inbound's Story

Google Analytics | Official Website

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Google Plus Hashtags: Discovering Their Hidden Secrets

There is much more to Google+ hashtags than meets the eye.

My Software Patent Troll Veto ( BrightEdge )

Internet Marketing, Lead Acquisition, Online Business Strategy and Social Media with Original Opinion and Loads of Attitude

2014 Industry Survey

The 2014 Industry Survey by Moz interviewed over 3000 marketers to uncover the top tactics, tools and trends in our changing online world.

Time for Guest Blogging With a Purpose

Guest blogging isn't dead. Being a Spammy McSpammer who only guest blogs to build links is dead.

Social Media: The Free Beginner's Guide from Moz

New to Social Media? The Free Beginner's Guide to Social Media from Moz has you covered. Learn best practices about Twitter, Facebook, Pinte

First Google Webmaster Tools Update in 2014

An improvement to our top search queries data was applied retroactively on 12/31/13.

Confirmed: Google Reduces Authorship Rich Snippets In Search Results

The head of search spam at Google, Matt Cutts, has confirmed with us that Google has applied a 15% reduction in the amount of rich snippets

Did Google Just Reduce Authorship Results by 15%?

If you’ve been following the news, you know that last October Matt Cutts announced at Pubcon to expect a 15% reduction in the amount of rich

Announcing Reviews in Google Places for Business

People come to Google to search for information about local shops and restaurants so they can make the best plans and purchases. That's why

Must-Have Social Meta Tags for Facebook, Google+, Twitter and Pinterest

By including social metadata in all new pieces of content that we publish, we can optimize how that content appears on social networks. Thum

Top 20 Local Search Ranking Factors: An Illustrated Guide

This year's Local Search Ranking Factors identified 83 foundational ranking factors. This guide explains the top 20 most important factors a

Guest Writers, Are You Missing Opportunities to Interact with a New Audi...

I am an associate at Moz and one thing Moz excels at is helping guest writers take advantage of opportunities to interact and engage with th

The Ultimate Guide to Business Development at a Startup by Andrew Dumont...

Learn and master the function of business development in this practical, actionable, and content-rich training course.

I Learn Something New About Him. | The Everywhereist

I know him. I know everything about him, really. We are in Ashland for our anniversary trip, having lunch at Sesame, where we've been plenty

Cheetah: Nature's Speed Machine

an animated infograhpic designed and researched by Jacob O'Neal