Search engine optimization is...
Damn you +Carter Bowles
for sending me down a rabbit hole first thing in the morning!
My journey started with Carter's post:
"Why +Erin Everhart
's View On SEO As Marketing is Dangerous"http://bit.ly/1NkcJZF
A thoughtful post - one whose conclusions I ultimately disagree, but don't have time to comment on right now (+Joe Hall
, +Ryan Jones
and +Melissa Fach
might find the article of interest too).
Anyway, I lack time to comment because I wanted to point to the +Moz
definition of SEO at the call-out post, which Carter points to in his article."SEO is the practice of improving and promoting a website to increase the number of visitors the site receives from search engines."
I would have heartily agreed with this assessment in 2005, but it's 2015. Of course one
of the goals - in most cases still the
goal of SEO remains driving traffic to a website, but in the era of distributed brand presence, mobile applications and Knowledge Graph, this is too reductionist view of what SEO is, IMHO.
I know this is "The Beginner's
Guide to SEO" and an objection to my
objection may be that this is a simple way of explaining SEO to the uninitiated. But I'd argue that it's precisely because this article this gets in front of so many newbies that Moz should reflect on and rewrite this definition. Webmasters and marketers dipping their toes for the first time in the waters of search engine optimization should be prepared for the world that is and the world that's coming, not the world that was.
FWIW here's my outline of that changed environment (I offer this link not by way of self-promotion, but 'cause - again - I've little time, but do have a couple of thousand words kicking around on the subject):
Zero Blue Links: Search After Traffichttp://www.seoskeptic.com/zero-blue-links/
The definition's a little ironic too, in that Moz's +Pete Meyers
is one of the great chroniclers of those things in the SERPs that aren't
10 blue links, many of which deliver little in the way of search traffic to a website. I invite others of the Moz clan I know - +Gianluca Fiorelli
, +Matthew Brown
, +Cyrus Shepard
and, of course, +Rand Fishkin
- to give this definition some further thought, and to offer their thoughts on same if they're so inclined.
Sorry Carter: your post remains bookmarked, and on another occasion I'll make my argument why - if SEO ain't
all about driving traffic to websites - it is
a type of marketing. :)