Interesting development. Google provides two ways to influence how your branded breadcrumbs are displayed.
1. Define Site Name: https://developers.google.com/structured-data/site-name
2. Define Breadcrumbs: https://developers.google.com/structured-data/breadcrumbs
Does this mean more people will chose keyword-rich site names to display in search results? It doesn't appear that search terms are bolded, but a good site name could influence click through.
What do you think?
Smart people had registered good names in competitive industries (at the beginning, when that was possible) and later sold them for huge amounts of money.
Here's a result I saw "in the wild" today for the query "top seo experts," which returned an answer box result that dominates the page.
Since Hummingbird, Answer Box results are frequently appearing for questions. What's interesting to me is that while the query doesn't contain a modifier that would suggest it's a question e.g. who, how, what, etc., it's Google getting much better at deciphering intent.
"top seo services"
"best search engine optimization companies"
"seo company rankings"
"top rated seo companies"
"top seo companies 2011"
"best seo agency"
I believe Google has enough hints about the intent from those alone.
We've updated one of the most popular resources we've ever published. Designed for beginners and advanced SEOs alike, information covered includes:
• Important HTML Elements
• HTTP Status Codes
• URL Best Practices
• Webmaster Tools
• Robot Control Syntax
• Important User Agents
• Sitemap Syntax
• Social Metadata
• Rich Snippets
• Structured Data
• Targeting Multiple Languages
• Mobile Web Development
Full download here: https://moz.com/blog/seo-cheat-sheet
Would love to see your data! No doubt that repetitive or abusive anchor phrases can hurt you. That said, I can't imagine a world where using descriptive text in your links is not a best practice, for SEO or usability.
Yes, it's mobile-friendly. Just in time for Google's update - with 8 hours to spare!
• Is this another case of Google scaring everyone into being 'nice' to Google users?
• If so, how long until boy-that-cried-'wolf' apathy kicks in among weary and disillusioned SEOs?
If you Google "What is SEO?" Moz's Beginner's Guide definition appears in the answer box. There's a good argument that the definition can be improved.
What do you think is a better explanation of SEO?
Damn you for sending me down a rabbit hole first thing in the morning!
My journey started with Carter's post:
"Why 's View On SEO As Marketing is Dangerous"
A thoughtful post - one whose conclusions I ultimately disagree, but don't have time to comment on right now ( , and might find the article of interest too).
Anyway, I lack time to comment because I wanted to point to the definition of SEO at the call-out post, which Carter points to in his article.
"SEO is the practice of improving and promoting a website to increase the number of visitors the site receives from search engines."
I would have heartily agreed with this assessment in 2005, but it's 2015. Of course one of the goals - in most cases still the goal of SEO remains driving traffic to a website, but in the era of distributed brand presence, mobile applications and Knowledge Graph, this is too reductionist view of what SEO is, IMHO.
I know this is "The Beginner's Guide to SEO" and an objection to my objection may be that this is a simple way of explaining SEO to the uninitiated. But I'd argue that it's precisely because this article this gets in front of so many newbies that Moz should reflect on and rewrite this definition. Webmasters and marketers dipping their toes for the first time in the waters of search engine optimization should be prepared for the world that is and the world that's coming, not the world that was.
FWIW here's my outline of that changed environment (I offer this link not by way of self-promotion, but 'cause - again - I've little time, but do have a couple of thousand words kicking around on the subject):
Zero Blue Links: Search After Traffic
The definition's a little ironic too, in that Moz's is one of the great chroniclers of those things in the SERPs that aren't 10 blue links, many of which deliver little in the way of search traffic to a website. I invite others of the Moz clan I know - , , and, of course, - to give this definition some further thought, and to offer their thoughts on same if they're so inclined.
Sorry Carter: your post remains bookmarked, and on another occasion I'll make my argument why - if SEO ain't all about driving traffic to websites - it is a type of marketing. :)
- MozSEO and Content, 2010 - presentI help lead content strategy and content production around Moz. My responsibilities also include marketing our Inbound Marketing software and SEO tools. http://moz.com
- Cyrus Shepard Inc.CEO, 2009 - 2013Personal online projects and private SEO and website strategy consulting.
- PlaceFullChief Marketing Officer, 2012 - 2012Responsible for Placefull's go-to-market marketing strategy. Also helped build the design and creative teams as well as guide the design of the original UI.
- True FabricationsWeb Manager, 2009 - 2010My fist SEO job. Responsible for all online marketing.
My wife Dawn creates infographics as the world's greatest graphic designer at shepardportfolio.com. Not only does she provide me with great logos and infographics, but she's a personal inspiration as well. Currently, she's having an awesome time setting up her watercolor art store for children on Etsy. As an SEO, I've learned that having a graphic designer as a partner is an invaluable asset. Highly recommended.
- University of Southern California
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