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Cyrus Shepard
Works at Moz
Attended University of Southern California
Lives in Seattle, WA
18,301 followers|5,595,255 views
Cyrus Shepard's +1's are the things they like, agree with, or want to recommend.
Google Analytics | Official Website

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Announcing the Web Developer's SEO Cheat Sheet 3.0

Introducing the new and improved Web Developer's SEO Cheat Sheet. Download info on SEO best practices for online marketers and developers. U

Google Told Me I'm Pregnant: From Strings to Diagnosis

What's Google's next step? If Craig Bradford is right, the search engine giant could become your partner in healthcare. Learn more about how

A Geek's Guide To Gaming The Algorithms

I talk about all that’s wrong in marketing, tactics vs. strategy, etc. etc. We’re ignoring strategy and sound marketing. We work too hard to

Searchmetrics Ranking Factors 2014: Why Quality Content Focuses on Topic...

Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO ranking

White Hat SEO: It F@$#ing Works

I hate webspam. I hate what it's done to the reputation of hardworking, honest, smart web marketers who help websites earn search traffic. I

Scaling Quality Content

We're now in a post-Panda era where Google has effectively killed the "SEO" page through a combination of FUD and algorithm improvements. Le

The Best of MozCons Past: 7 Future-Facing Videos

Spend your afternoon (or a few afternoons) watching these incredible online marketing session videos from past MozCons, available for free f

WordPress Plugin for Google+ Interactive Posts

An interactive post in the Google+ stream is similar to a basic shared post but adds a call-to-action button and support for deep linking.

Moz Inbound's Story

Moz Inbound's Story

Google Plus Hashtags: Discovering Their Hidden Secrets

There is much more to Google+ hashtags than meets the eye.

My Software Patent Troll Veto ( BrightEdge )

Internet Marketing, Lead Acquisition, Online Business Strategy and Social Media with Original Opinion and Loads of Attitude

2014 Industry Survey

The 2014 Industry Survey by Moz interviewed over 3000 marketers to uncover the top tactics, tools and trends in our changing online world.

Time for Guest Blogging With a Purpose

Guest blogging isn't dead. Being a Spammy McSpammer who only guest blogs to build links is dead.

Social Media: The Free Beginner's Guide from Moz

New to Social Media? The Free Beginner's Guide to Social Media from Moz has you covered. Learn best practices about Twitter, Facebook, Pinte

First Google Webmaster Tools Update in 2014

An improvement to our top search queries data was applied retroactively on 12/31/13.

Confirmed: Google Reduces Authorship Rich Snippets In Search Results

The head of search spam at Google, Matt Cutts, has confirmed with us that Google has applied a 15% reduction in the amount of rich snippets

Did Google Just Reduce Authorship Results by 15%?

If you’ve been following the news, you know that last October Matt Cutts announced at Pubcon to expect a 15% reduction in the amount of rich


Cyrus Shepard

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For fun, I wore a toupee for 2 weeks and didn't tell anyone. It was awesome. This is my story:
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New Post - 301 Redirects Rules Change: What You Need to Know for SEO

Is it time to rewrite the SEO playbooks?

For what seems like forever, SEOs have operated by a set of best practices that dictate how to best handle redirection of URLs. 

Times have changed.
Last week, Google blew our minds when they said 3xx redirects no longer lose PageRank. Cyrus is here to give you the low-down on what this means for SEO.
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New Post: How Much Do Online Marketers Make?

Thanks to +Moz providing a full data download from the 2015 Online Marketing Survey, we're able to break down salaries across the globe by years of experience in the field.

Full post:
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Great technical HTTPS migration tips from Google's  +John Mueller 
Planning on moving to HTTPS? Here are 13 FAQs! What's missing? Let me know in the comments and I'll expand this over time, perhaps it's even worth a blog post or help center article. Note that these are specific to moving an existing site from HTTP to HTTPS on the same hostname. Also remember to check out our help center at

# Do I need to set something in Search Console? No, just add the HTTPS site there. The change-of-address setting doesn't apply for HTTP -> HTTPS moves.

# How can we do an A/B test? Don't cloak to Googlebot specifically, use 302 redirects + rel=canonical to HTTP if you want to test HTTPS but not have it indexed. Don't block via robots.txt . More about A/B testing at (302 redirects aren't cached.)

# Will the rel=canonical guarantee that the HTTP URL is indexed? No, but it's a very strong signal when picking the indexed URL.

# What's the next step after testing? Follow our site-move documentation ( ). Use 301 redirects from HTTP to HTTPS, confirm the new version by adding a rel=canonical on the HTTPS page, pointing to itself, and submit sitemaps including both HTTP & HTTPS URLs with new change-dates (in the long run, just keep the HTTPS sitemap).

# What about the robots.txt file? The HTTPS site uses the HTTPS robots.txt file. Check that it's reachable or serves a 404 result code, and check that your HTTP URLs aren't blocked by the HTTP robots.txt file.

# Is it OK to have just some pages on HTTPS? Yes, no problem! Start with a part, test it, add more.

# Should I move everything together, or is it fine to do sections? Moving in sections is fine.

# Will I see a drop in search? Fluctuations can happen with any bigger site change. We can't make any guarantees, but our systems are usually good with HTTP -> HTTPS moves.

# Which certificate do I need? For Google Search, any modern certificate that's accepted by modern browsers is acceptable.

# Do I lose "link juice" from the redirects? No, for 301 or 302 redirects from HTTP to HTTPS no PageRank is lost.

# Will we see search keywords in Google Analytics when we're on HTTPS? This won't change with HTTPS, you can see the search queries in Search Console.

# How can I test how many pages were indexed? Verify HTTP / HTTPS separately in Search Console, use Index Status for a broad look, or the sitemaps indexed counts for sitemap URLs.

# How long will a move from HTTP to HTTPS take? There are no fixed crawl frequencies, it depends on the size of your site, and the speed of crawling that's possible. The move takes place on a per-URL basis.

Hope this helps clarify some of the open questions! Let me know if there's anything missing.

132 comments on original post
Marty Eigner's profile photoJohn Mueller's profile photo
+Marty Eigner 15% sounds like a made-up number :). I wouldn't let PR hold you back from a move like this, which is why we're pretty clear in the FAQ about it. This isn't a fad that will go away, sooner or later you'll have to bite the bullet anyway. For example, for HTTP/2 many browsers require HTTPS for the full functionality. Or, if you want to work on a PWA, you'll need it for service workers. Or, if you want to use AMP with embedded content, you'll need it there. 
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Can you solve this SEO problem I posted in Webmaster Central Help Forum?

How to separate pages that Google has canonicalized?!topic/webmasters/R0MGhtF3IDs;context-place=forum/webmasters

+Google Webmasters 
Tim Capper's profile photoRick Bucich's profile photoMicah Fisher-Kirshner's profile photoAndreas Becker (Justy Boy)'s profile photo
Only WBF is indexed and shown correctly, when I search for moz blog I get a crazy-sitelink-result: UGC and WBF and Rand Fishkin.
Did you found some "via this intermediate link" links in search console, Like marie heynes thought?
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Every time you wear a nice shirt to the office...

+Trevor Klein​
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Dicen los expertos que es ideal ir a una entrevista con camisa blanca en lo particular a mi me gusta la camisa de rayas verticales te hace ver mas delgado
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Snapped a quick photo of Myrtle Falls on Mount Rainer. Google Photos automatically turned it into something magical. 
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10 Illustrations of How Fresh Content May Influence Google Rankings (Updated)
How fresh is this article? Through patent filings over the years, Google has explored many ways that it might use “freshness” as a ranking signal. Back in 2011, we published a popular Moz Blog post about these “Freshness Factors” for SEO. Following our own advice, this is a brand new update of that article.
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HTTP/2 & You? I occasionally hear webmasters ask about HTTP/2 and their site + web-search. The good news is that HTTP/2 doesn't change the core concepts of HTTP, it doesn't change the URLs, and is transparently supported for users & crawlers if they ask for it. Its primary differences focus on improved performance. Your hoster could add support for HTTP/2 and you might not even notice -- who knows, maybe they support it already :). Additionally:

# HTTP/2 has no impact on SEO. Search engine crawlers (even if they don't support HTTP/2 yet, like Googlebot) will continue to work normally, you don't have to set up redirects, change links, add markup, or make any changes in Search Console.

# Most browsers only support HTTP/2 together with HTTPS. That's when users will usually see improvements. Already on HTTPS? Awesome, you're all set.

# HTTP/2 is ready for use now, and supported in lots of website server setups.

In short, from a search point of view, there's nothing to hold you back from adding support for HTTP/2! Curious about more? Check out these links:

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New Post: 7 Illustrations of How Topical Links Impact SEO, in Theory and Practice

We explore SEO concepts around topically relevant links, including:
• Hub and authority pages
• Anchor Text
• Topic-sensitive PageRank
• Reasonable surfer
• Phrase-based indexing
• Local inter-connectivity, and
• The Golden Question

And finally, some tips and best practices for using topically relevant links in your SEO strategy.
Marketers have long understood the importance of links to SEO. So much so, it's something we study regularly here at Moz. At their most basic, links are counted as "votes" of popularity for search engines to rank websites. Beyond this, search engineers have long worked to extract a large number of signals from the simple link, including topical relevance. In this post, we examine how this may impact your ranking.
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Very valuable post Cyrus! Love it!

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Might want to reconsider your mobile app install interstitials!
An update to the mobile-friendly algorithm

Starting today, pages with an app install interstitial that hide a significant amount of content on the transition from the search result page won’t be considered mobile-friendly .

Instead of full page interstitials, we recommend that webmasters use more user-friendly formats such as app install banners. We hope that this change will make it easier for searchers to see the content of the pages they are looking for.

Happy searching!
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Public service announcement:
A Look at Moz's Search Traffic 2013-2015 and the Migration to HTTPS

Google recommends moving to HTTPS, but as you can see from our experience (and as we've seen from many others), that migration is similar to the traffic loss during a domain move. We lost ~11% of search traffic for ~3months, and are only now recovering. Long term, we hope this is a win for our SEO and for security, but if you're recommending a migration, be sure to tell your team/boss/client to expect a short-term loss.
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Senior Content Producer, SEO Consultant & Website Strategist at
SEO, Social Media, SEM, PPC, Organic Search, Online Marketing, Affiliate Marketing, Content Strategy, Marketing Strategy
  • Moz
    SEO and Content, 2010 - present
    I help lead content strategy and content production around Moz. My responsibilities also include marketing our Inbound Marketing software and SEO tools.
  • Cyrus Shepard Inc.
    CEO, 2009 - 2013
    Personal online projects and private SEO and website strategy consulting.
  • PlaceFull
    Chief Marketing Officer, 2012 - 2012
    Responsible for Placefull's go-to-market marketing strategy. Also helped build the design and creative teams as well as guide the design of the original UI.
  • True Fabrications
    Web Manager, 2009 - 2010
    My fist SEO job. Responsible for all online marketing.
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Seattle, WA
Marshalltown, Iowa - Los Angeles - Portland, OR
I write about SEO, Social Media, Web Strategy, Startups and Online Marketing
I live in Seattle and work on the Interwebs. I work for Moz. I love tackling  tough SEO problems and helping online businesses spread their online marketing message. The web is the most democratizing force the world has ever seen, and I'm proud to be a part of it.

My wife Dawn creates infographics as the world's greatest graphic designer at Not only does she provide me with great logos and infographics, but she's a personal inspiration as well. Currently, she's having an awesome time setting up her watercolor art store for children on Etsy. As an SEO, I've learned that having a graphic designer as a partner is an invaluable asset. Highly recommended.
Bragging rights
Editor of the 2012 edition of the Beginners Guide to SEO. I've hitchicked over 5000 miles across the US. Played young Steve Martin in Cheaper by the Dozen. Once won a convertable on Hollywood Squares. I've done SEO consulting for some of the most interresting web properties in the world.
  • University of Southern California