Announcing the Web Developer's SEO Cheat Sheet 3.0
Introducing the new and improved Web Developer's SEO Cheat Sheet. Download info on SEO best practices for online marketers and developers. U
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Is it time to rewrite the SEO playbooks?
For what seems like forever, SEOs have operated by a set of best practices that dictate how to best handle redirection of URLs.
Times have changed.
Thanks to providing a full data download from the 2015 Online Marketing Survey, we're able to break down salaries across the globe by years of experience in the field.
Full post: http://cyrusshepard.com/online-marketing-salaries/
# Do I need to set something in Search Console? No, just add the HTTPS site there. The change-of-address setting doesn't apply for HTTP -> HTTPS moves.
# How can we do an A/B test? Don't cloak to Googlebot specifically, use 302 redirects + rel=canonical to HTTP if you want to test HTTPS but not have it indexed. Don't block via robots.txt . More about A/B testing at https://googlewebmastercentral.blogspot.ch/2012/08/website-testing-google-search.html (302 redirects aren't cached.)
# Will the rel=canonical guarantee that the HTTP URL is indexed? No, but it's a very strong signal when picking the indexed URL.
# What's the next step after testing? Follow our site-move documentation ( https://support.google.com/webmasters/answer/6033049 ). Use 301 redirects from HTTP to HTTPS, confirm the new version by adding a rel=canonical on the HTTPS page, pointing to itself, and submit sitemaps including both HTTP & HTTPS URLs with new change-dates (in the long run, just keep the HTTPS sitemap).
# What about the robots.txt file? The HTTPS site uses the HTTPS robots.txt file. Check that it's reachable or serves a 404 result code, and check that your HTTP URLs aren't blocked by the HTTP robots.txt file.
# Is it OK to have just some pages on HTTPS? Yes, no problem! Start with a part, test it, add more.
# Should I move everything together, or is it fine to do sections? Moving in sections is fine.
# Will I see a drop in search? Fluctuations can happen with any bigger site change. We can't make any guarantees, but our systems are usually good with HTTP -> HTTPS moves.
# Which certificate do I need? For Google Search, any modern certificate that's accepted by modern browsers is acceptable.
# Do I lose "link juice" from the redirects? No, for 301 or 302 redirects from HTTP to HTTPS no PageRank is lost.
# Will we see search keywords in Google Analytics when we're on HTTPS? This won't change with HTTPS, you can see the search queries in Search Console.
# How can I test how many pages were indexed? Verify HTTP / HTTPS separately in Search Console, use Index Status for a broad look, or the sitemaps indexed counts for sitemap URLs.
# How long will a move from HTTP to HTTPS take? There are no fixed crawl frequencies, it depends on the size of your site, and the speed of crawling that's possible. The move takes place on a per-URL basis.
Hope this helps clarify some of the open questions! Let me know if there's anything missing.
How to separate pages that Google has canonicalized?
Did you found some "via this intermediate link" links in search console, Like marie heynes thought?
# HTTP/2 has no impact on SEO. Search engine crawlers (even if they don't support HTTP/2 yet, like Googlebot) will continue to work normally, you don't have to set up redirects, change links, add markup, or make any changes in Search Console.
# Most browsers only support HTTP/2 together with HTTPS. That's when users will usually see improvements. Already on HTTPS? Awesome, you're all set.
# HTTP/2 is ready for use now, and supported in lots of website server setups.
In short, from a search point of view, there's nothing to hold you back from adding support for HTTP/2! Curious about more? Check out these links:
We explore SEO concepts around topically relevant links, including:
• Hub and authority pages
• Anchor Text
• Topic-sensitive PageRank
• Reasonable surfer
• Phrase-based indexing
• Local inter-connectivity, and
• The Golden Question
And finally, some tips and best practices for using topically relevant links in your SEO strategy.
Starting today, pages with an app install interstitial that hide a significant amount of content on the transition from the search result page won’t be considered mobile-friendly .
Instead of full page interstitials, we recommend that webmasters use more user-friendly formats such as app install banners. We hope that this change will make it easier for searchers to see the content of the pages they are looking for.
Google recommends moving to HTTPS, but as you can see from our experience (and as we've seen from many others), that migration is similar to the traffic loss during a domain move. We lost ~11% of search traffic for ~3months, and are only now recovering. Long term, we hope this is a win for our SEO and for security, but if you're recommending a migration, be sure to tell your team/boss/client to expect a short-term loss.
- MozSEO and Content, 2010 - presentI help lead content strategy and content production around Moz. My responsibilities also include marketing our Inbound Marketing software and SEO tools. http://moz.com
- Cyrus Shepard Inc.CEO, 2009 - 2013Personal online projects and private SEO and website strategy consulting.
- PlaceFullChief Marketing Officer, 2012 - 2012Responsible for Placefull's go-to-market marketing strategy. Also helped build the design and creative teams as well as guide the design of the original UI.
- True FabricationsWeb Manager, 2009 - 2010My fist SEO job. Responsible for all online marketing.
My wife Dawn creates infographics as the world's greatest graphic designer at shepardportfolio.com. Not only does she provide me with great logos and infographics, but she's a personal inspiration as well. Currently, she's having an awesome time setting up her watercolor art store for children on Etsy. As an SEO, I've learned that having a graphic designer as a partner is an invaluable asset. Highly recommended.
- University of Southern California