Cover photo
Cyrus Shepard
Works at Moz
Attended University of Southern California
Lives in Seattle, WA
17,524 followers|5,423,435 views
Cyrus Shepard's +1's are the things they like, agree with, or want to recommend.
Announcing the Web Developer's SEO Cheat Sheet 3.0

Introducing the new and improved Web Developer's SEO Cheat Sheet. Download info on SEO best practices for online marketers and developers. U

Google Told Me I'm Pregnant: From Strings to Diagnosis

What's Google's next step? If Craig Bradford is right, the search engine giant could become your partner in healthcare. Learn more about how

A Geek's Guide To Gaming The Algorithms

I talk about all that’s wrong in marketing, tactics vs. strategy, etc. etc. We’re ignoring strategy and sound marketing. We work too hard to

Searchmetrics Ranking Factors 2014: Why Quality Content Focuses on Topic...

Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO ranking

White Hat SEO: It F@$#ing Works

I hate webspam. I hate what it's done to the reputation of hardworking, honest, smart web marketers who help websites earn search traffic. I

Scaling Quality Content

We're now in a post-Panda era where Google has effectively killed the "SEO" page through a combination of FUD and algorithm improvements. Le

The Best of MozCons Past: 7 Future-Facing Videos

Spend your afternoon (or a few afternoons) watching these incredible online marketing session videos from past MozCons, available for free f

WordPress Plugin for Google+ Interactive Posts

An interactive post in the Google+ stream is similar to a basic shared post but adds a call-to-action button and support for deep linking.

Moz Inbound's Story

Moz Inbound's Story

Google Analytics | Official Website

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Google Plus Hashtags: Discovering Their Hidden Secrets

There is much more to Google+ hashtags than meets the eye.

My Software Patent Troll Veto ( BrightEdge )

Internet Marketing, Lead Acquisition, Online Business Strategy and Social Media with Original Opinion and Loads of Attitude

2014 Industry Survey

The 2014 Industry Survey by Moz interviewed over 3000 marketers to uncover the top tactics, tools and trends in our changing online world.

Time for Guest Blogging With a Purpose

Guest blogging isn't dead. Being a Spammy McSpammer who only guest blogs to build links is dead.

Social Media: The Free Beginner's Guide from Moz

New to Social Media? The Free Beginner's Guide to Social Media from Moz has you covered. Learn best practices about Twitter, Facebook, Pinte

First Google Webmaster Tools Update in 2014

An improvement to our top search queries data was applied retroactively on 12/31/13.

Confirmed: Google Reduces Authorship Rich Snippets In Search Results

The head of search spam at Google, Matt Cutts, has confirmed with us that Google has applied a 15% reduction in the amount of rich snippets

Did Google Just Reduce Authorship Results by 15%?

If you’ve been following the news, you know that last October Matt Cutts announced at Pubcon to expect a 15% reduction in the amount of rich


Cyrus Shepard

Shared publicly  - 
Every time you wear a nice shirt to the office...

+Trevor Klein​
Michael J. Coffey's profile photoScott Davis's profile photoSteve Rendell's profile photoorlando romero's profile photo
Dicen los expertos que es ideal ir a una entrevista con camisa blanca en lo particular a mi me gusta la camisa de rayas verticales te hace ver mas delgado
 ·  Translate
Add a comment...

Cyrus Shepard

Shared publicly  - 
The Future of SEO: 2015 Ranking Factors Expert Survey

For many people, the 2nd part of the Ranking Factor Study from +Moz - the Expert Survey, is often the most revealing. While correlation data gives you hard numbers, the insight of SEO professionals gives you insight into what actually works (and doesn't) as well as insight into potential ranking signals that are difficult to measure through traditional data analysis.

Super grateful for the 160 top-notch professionals that participated. This may be the smartest, most experience group of folks who ever contributed to a single SEO research project.

Read the full post here:
Patrick Kahl's profile photoJohn Siebert's profile photo
Add a comment...

Cyrus Shepard

Shared publicly  - 
Prepping for #MozCon
Rick Bucich's profile photoDavid Boozer's profile photo
And here I am buying beans and rice by the bags! argh!
Add a comment...

Cyrus Shepard

Shared publicly  - 
The Meta Referrer Tag: An Advancement for SEO, HTTPS, and the Internet

One of the problems of switching to HTTPS is you stop sending referral data to non-HTTPS sites.

This post shows you how to solve that problem with the meta referrer tag, which has quietly been around for a few years and used by the biggest sites on the planet.
Aaron Metcalfe's profile photoSergei Pricazchikov's profile photohonestIM's profile photoFrank Pfabigan's profile photo
Thanks, for a great post.
Add a comment...

Cyrus Shepard

Shared publicly  - 
Deciphering Query Intent: Google's Answer Boxes Continue to Expand

Here's a result I saw "in the wild" today for the query "top seo experts," which returned an answer box result that dominates the page.

Since Hummingbird, Answer Box results are frequently appearing for questions. What's interesting to me is that while the query doesn't contain a modifier that would suggest it's a question e.g. who, how, what, etc., it's Google getting much better at deciphering intent. 

#answerboxresults   #googleanswerboxes  
6 comments on original post
Boyan Sabev's profile photoGerald Heneghan's profile photoAdi R's profile photoKathryn Hardaway's profile photo
Adi R
If you look at the Searches related to "top seo experts" you can see the following searches:
"top seo services"
"best search engine optimization companies"
"seo company rankings"
"top rated seo companies"
"top seo companies 2011"
"best seo agency"
I believe Google has enough hints about the intent from those alone.
Add a comment...
Have them in circles
17,524 people
Garry brunt's profile photo
Thomas Hefke's profile photo
James Denice's profile photo
Monica Rotaru's profile photo
BR David's profile photo
Abhishek Singh's profile photo
Stevie Dogwood's profile photo
gustavo huesca's profile photo
Robert Miller's profile photo

Cyrus Shepard

Shared publicly  - 
Public service announcement:
A Look at Moz's Search Traffic 2013-2015 and the Migration to HTTPS

Google recommends moving to HTTPS, but as you can see from our experience (and as we've seen from many others), that migration is similar to the traffic loss during a domain move. We lost ~11% of search traffic for ~3months, and are only now recovering. Long term, we hope this is a win for our SEO and for security, but if you're recommending a migration, be sure to tell your team/boss/client to expect a short-term loss.
16 comments on original post
Eric Vadeboncoeur's profile photoTyler Harding's profile photo
Add a comment...

Cyrus Shepard

Shared publicly  - 
Happy to Announce the Release of Search Engine Ranking Factors 2015 by +Moz

I'm excited to announce the results of Moz's biannual Search Engine Ranking Correlation Study and Expert Survey, a.k.a. Ranking Factors.

This is the largest study of this kind we've ever undertaken, including our Expert Survey of over 150 professional search marketers, and a ranking correlation survey of over 17,000 keywords.

In addition to the classic signals we've studied in the past, this time we worked with 3 data partners including +SimilarWeb +Ahrefs and +DomainTools to study additional correlations.

The Expert Survey also includes valuable insight into Google's broad algorithm, negative ranking factors, and the future of search.

Take a look, let us know what you think!
Michael Thorpe's profile photoOtis McGrane's profile photoJennifer Slegg (Jenstar)'s profile photoMary Hill's profile photo
All good. Thanks for catching up +Cyrus Shepard. I'm confused by the study saying that. 
Add a comment...

Cyrus Shepard

Shared publicly  - 
Here's what happened when I Google Deep Dreamed myself and +Marty Weintraub at #mozcon  #woof  
This is web interface for Google Deep Dream. Photos are processed with Google Deep Dream python code with BVLC GoogleNet Model on deep learning framework Caffe on cloud servers.
Michael Ross's profile photo
Add a comment...

Cyrus Shepard

Shared publicly  - 
Very Impressed with SimilarWeb Pro

This is a screenshot from our account with them, looking at keywords that sent search traffic to Their methodology is pretty solid - they have a panel of millions of web users around the world and can capture (anonymously) the keywords they search for, websites they visit, etc. based on clickstream data. Thus, they saw thousands of web surfers search for these in Google, then visit Moz, and it becomes the source for the data.

It's like keyword (not provided) is gone and real KW data is back (at least, a sizable sample set of it).
18 comments on original post
Mark Traphagen's profile photoMichael Ehline's profile photo
Add a comment...

Cyrus Shepard

Shared publicly  - 
In less than 30 minutes, I was able to index a 5-star  ⭐️⭐️⭐️⭐️⭐ domain made almost entirely of Emoji

Novelty, spam, or a legitimate marketing technique?
Pedro Matias's profile photoarjun yadav's profile photoFernando Maciá Domene's profile photoRavi Kumar's profile photo
spam, definitely
Add a comment...

Cyrus Shepard

Shared publicly  - 
This is a steal for any agency or independent SEO consultant. Nice work +Annie Cushing
Announcing the Annielytics [140-Page] Self-Guided Site Audit Checklist. Making site audits affordable for SMBs at $195. If you're a consultant or agency wanting to offer site audits, brand it and make it yours.
Buy the most comprehensive audit checklist and template on the Internet for $195, at less than 5% of what a site audit would cost.
View original post
Deepanshu Gahlaut's profile photoPeter Nikolow's profile photoBea Lozano's profile photoNishanth Stephen's profile photo
then I'd expect that the diff tween good and great would mean that Alan Bleiweiss and his own Audits would be featured next, eh! No sense dealing with good when great is out there too! :-)
Add a comment...

Cyrus Shepard

Shared publicly  - 
New Post: The Web Developer's SEO Cheat Sheet 3.0

We've updated one of the most popular resources we've ever published. Designed for beginners and advanced SEOs alike, information covered includes:

• Important HTML Elements
• HTTP Status Codes
• Canonicalization
• URL Best Practices
• Webmaster Tools
• Robot Control Syntax
• Important User Agents
• Sitemap Syntax
• Pagination
• Social Metadata
• Rich Snippets
• Structured Data
• Targeting Multiple Languages
• Mobile Web Development

Full download here:

#SEO #webdevelopment  
Introducing the new and improved Web Developer's SEO Cheat Sheet. Download info on SEO best practices for online marketers and developers.
Bough Digital's profile photoHendri Syahrial's profile photoJeroen Luijten's profile photoPeer van Tienen's profile photo
Next edition should be posted on 37signals with a canonical back to Moz, so developers would actually read it =) - Thanks for the work you put in to making this!
Add a comment...
Have them in circles
17,524 people
Garry brunt's profile photo
Thomas Hefke's profile photo
James Denice's profile photo
Monica Rotaru's profile photo
BR David's profile photo
Abhishek Singh's profile photo
Stevie Dogwood's profile photo
gustavo huesca's profile photo
Robert Miller's profile photo
Senior Content Producer, SEO Consultant & Website Strategist at
SEO, Social Media, SEM, PPC, Organic Search, Online Marketing, Affiliate Marketing, Content Strategy, Marketing Strategy
  • Moz
    SEO and Content, 2010 - present
    I help lead content strategy and content production around Moz. My responsibilities also include marketing our Inbound Marketing software and SEO tools.
  • Cyrus Shepard Inc.
    CEO, 2009 - 2013
    Personal online projects and private SEO and website strategy consulting.
  • PlaceFull
    Chief Marketing Officer, 2012 - 2012
    Responsible for Placefull's go-to-market marketing strategy. Also helped build the design and creative teams as well as guide the design of the original UI.
  • True Fabrications
    Web Manager, 2009 - 2010
    My fist SEO job. Responsible for all online marketing.
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Seattle, WA
Marshalltown, Iowa - Los Angeles - Portland, OR
I write about SEO, Social Media, Web Strategy, Startups and Online Marketing
I live in Seattle and work on the Interwebs. I work for Moz. I love tackling  tough SEO problems and helping online businesses spread their online marketing message. The web is the most democratizing force the world has ever seen, and I'm proud to be a part of it.

My wife Dawn creates infographics as the world's greatest graphic designer at Not only does she provide me with great logos and infographics, but she's a personal inspiration as well. Currently, she's having an awesome time setting up her watercolor art store for children on Etsy. As an SEO, I've learned that having a graphic designer as a partner is an invaluable asset. Highly recommended.
Bragging rights
Editor of the 2012 edition of the Beginners Guide to SEO. I've hitchicked over 5000 miles across the US. Played young Steve Martin in Cheaper by the Dozen. Once won a convertable on Hollywood Squares. I've done SEO consulting for some of the most interresting web properties in the world.
  • University of Southern California