Announcing the Web Developer's SEO Cheat Sheet 3.0
Introducing the new and improved Web Developer's SEO Cheat Sheet. Download info on SEO best practices for online marketers and developers. U
Google Told Me I'm Pregnant: From Strings to Diagnosis
What's Google's next step? If Craig Bradford is right, the search engine giant could become your partner in healthcare. Learn more about how
Searchmetrics Ranking Factors 2014: Why Quality Content Focuses on Topic...
Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO ranking
Google Plus Hashtags: Discovering Their Hidden Secrets
There is much more to Google+ hashtags than meets the eye.
Confirmed: Google Reduces Authorship Rich Snippets In Search Results
The head of search spam at Google, Matt Cutts, has confirmed with us that Google has applied a 15% reduction in the amount of rich snippets
For many people, the 2nd part of the Ranking Factor Study from - the Expert Survey, is often the most revealing. While correlation data gives you hard numbers, the insight of SEO professionals gives you insight into what actually works (and doesn't) as well as insight into potential ranking signals that are difficult to measure through traditional data analysis.
Super grateful for the 160 top-notch professionals that participated. This may be the smartest, most experience group of folks who ever contributed to a single SEO research project.
Read the full post here: https://moz.com/blog/ranking-factors-expert-survey-2015
One of the problems of switching to HTTPS is you stop sending referral data to non-HTTPS sites.
This post shows you how to solve that problem with the meta referrer tag, which has quietly been around for a few years and used by the biggest sites on the planet.
Here's a result I saw "in the wild" today for the query "top seo experts," which returned an answer box result that dominates the page.
Since Hummingbird, Answer Box results are frequently appearing for questions. What's interesting to me is that while the query doesn't contain a modifier that would suggest it's a question e.g. who, how, what, etc., it's Google getting much better at deciphering intent.
"top seo services"
"best search engine optimization companies"
"seo company rankings"
"top rated seo companies"
"top seo companies 2011"
"best seo agency"
I believe Google has enough hints about the intent from those alone.
Google recommends moving to HTTPS, but as you can see from our experience (and as we've seen from many others), that migration is similar to the traffic loss during a domain move. We lost ~11% of search traffic for ~3months, and are only now recovering. Long term, we hope this is a win for our SEO and for security, but if you're recommending a migration, be sure to tell your team/boss/client to expect a short-term loss.
I'm excited to announce the results of Moz's biannual Search Engine Ranking Correlation Study and Expert Survey, a.k.a. Ranking Factors.
This is the largest study of this kind we've ever undertaken, including our Expert Survey of over 150 professional search marketers, and a ranking correlation survey of over 17,000 keywords.
In addition to the classic signals we've studied in the past, this time we worked with 3 data partners including and to study additional correlations.
The Expert Survey also includes valuable insight into Google's broad algorithm, negative ranking factors, and the future of search.
Take a look, let us know what you think! https://moz.com/blog/ranking-factors-2015
This is a screenshot from our account with them, looking at keywords that sent search traffic to Moz.com. Their methodology is pretty solid - they have a panel of millions of web users around the world and can capture (anonymously) the keywords they search for, websites they visit, etc. based on clickstream data. Thus, they saw thousands of web surfers search for these in Google, then visit Moz, and it becomes the source for the data.
It's like keyword (not provided) is gone and real KW data is back (at least, a sizable sample set of it).
We've updated one of the most popular resources we've ever published. Designed for beginners and advanced SEOs alike, information covered includes:
• Important HTML Elements
• HTTP Status Codes
• URL Best Practices
• Webmaster Tools
• Robot Control Syntax
• Important User Agents
• Sitemap Syntax
• Social Metadata
• Rich Snippets
• Structured Data
• Targeting Multiple Languages
• Mobile Web Development
Full download here: https://moz.com/blog/seo-cheat-sheet
- MozSEO and Content, 2010 - presentI help lead content strategy and content production around Moz. My responsibilities also include marketing our Inbound Marketing software and SEO tools. http://moz.com
- Cyrus Shepard Inc.CEO, 2009 - 2013Personal online projects and private SEO and website strategy consulting.
- PlaceFullChief Marketing Officer, 2012 - 2012Responsible for Placefull's go-to-market marketing strategy. Also helped build the design and creative teams as well as guide the design of the original UI.
- True FabricationsWeb Manager, 2009 - 2010My fist SEO job. Responsible for all online marketing.
My wife Dawn creates infographics as the world's greatest graphic designer at shepardportfolio.com. Not only does she provide me with great logos and infographics, but she's a personal inspiration as well. Currently, she's having an awesome time setting up her watercolor art store for children on Etsy. As an SEO, I've learned that having a graphic designer as a partner is an invaluable asset. Highly recommended.
- University of Southern California